Fostered trust and nurtured client relationships, leading to new strategic solutions for Syngenta’s go-to-market strategy across digital, social, print, DM, radio, and eventsCrafted and executed year-long touchpoint plans targeting segmented farmer and sales audiences,resulting in increased engagement and brand loyaltySpearheaded the revamp of social media planning and execution, driving significant improvements inuser engagement and brand visibilityPerformed data analysis to manage and optimize SEO, dynamic emails, digital ads, and direct mail campaigns for enhanced performance

Pioneered an innovative content-driven website, facilitating online learning and product education for Elanco Animal HealthDeveloped advertising campaign strategies that promoted valuable content and substantially increased website engagementCreatively devised intelligent lead generation tactics for both on-site and online channels, boosting lead quality and conversion ratesProduced ROI and event audit reports, enabling data-driven decision making to optimize conference strategies

Led a collaborative team in bringing transformative ideas and solutions to life, resulting in a contentwebsite for PotashCorp (Nutrien) and interactive experiential installations for John DeereOrchestrated a highly successful content marketing campaign from inception, winning the prestigiousEffie award for outstanding effectivenessRecognized with the Avant-Garde achievement award for account service excellence across all 15officesAchieved profitability and seamless omnichannel campaign execution by effectively coordinatingcontent creation, paid media, earned media, digital, creative, video production, and accounting teams

Pro-bono non-profit work for an organization creating awareness of human trafficking in ChicagoStrategic planning to determine Traffick Free mission, vision, short term and long term goalsDeveloped partnerships with vendors, donors, and volunteersManaged event planning for quarterly gatherings and round table discussionsCrafted promotional and marketing materialsLed and performed outreach to local neighborhoods and truck stops

Demonstrated exceptional client service by creating client office hours, resulting in increased face time and new agency opportunitiesMentored and developed a junior team of Account Executives on client service best practices

Led creative and production teams in executing highly successful consumer and B2B direct mail and email campaigns for Sprint retention and acquisition programsProvided strategic recommendations that significantly increased response rates through comprehensive analysis of ongoing programs, industry data, and competitive insightsDirected account team efforts in executing successful guerilla campaign efforts in five 4G launch markets