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Morgan Charles is listed as Growth leader | Demand generation expert | Marketing strategist | Qualtrics alumni at FamilySearch, based in United States. AeroLeads shows a matched LinkedIn profile for Morgan Charles.
Morgan Charles previously worked as Sr. Global Lifecycle Marketing Manager at Familysearch and Global Growth Marketing Manager at Qualtrics. Morgan Charles holds Master Of Business Administration (Mba), Global Management, Marketing from Thunderbird School Of Global Management.
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I’m a marketing MacGyver minus the mullet. Think creative problem solver in the face of limited resources, tight budgets, and racing deadlines. My experience on both small and hyper-growth, enterprise marketing teams has honed my ability to build efficiencies to accomplish more than would otherwise be possible, strategize with data-driven insights, and collaborate with cross-functional teams including sales/SDRs, partners, customer success, product, and engineering. While working on a team of two at Blackboard I created digital forms and process workflows to manage the many marketing requests from sales reps, client success managers, and product management teams. This enabled me to prioritize resources, meet every deadline, and execute effective marketing tactics such as webinars, email communications, nurture campaigns, content creation, and direct mail pieces.Although I haven’t dismantled a warhead using a paper clip or launched myself out of the hull of a ship with a power wash strapped to my back, I have managed and produced over 100 webinars, written and deployed 100's of client communications, and reorganized lead management resulting in more qualified leads for sales.Specialties: demand generation, campaign management, marketing strategy, lead management, marketing automation, content creation, design, B2B marketing, small teams, email marketing, creative problem solving, project management, webinar production, messaging, ABM
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Salt Lake City, Ut, Us
Develop strategies to support key acquisition, onboarding, engagement, and adoption experiences of customers. Lead team focused on engaging and retaining patrons through lifecycle channels.
Provo, Ut And Seattle, Wa, Us
Demand generation expert with skills in global campaign strategy, development, and execution.› Concepted global strategy and managed launch and reporting of the company’s largest CX campaign including coordination with 50+ individuals across 4 regions to drive millions in pipeline, 13k campaign members, and exceed targets by 146%. › Led end-to-end marketing strategy for free account offering resulting in 22% pipeline growth YoY by improving the onboarding experience across 12 languages, creating company’s best performing email drip, increasing SDR meeting set-rate by 23%, and increasing free account landing page conversion rate by 16%.› Developed new content format by working with subject matter experts and content/creative teams to craft course curriculum and produce 1.5hrs of video content resulting in a first-of-its-kind, prospect-facing virtual course with 1.7k+ signups in the first 4 months, certification credits, and millions in pipeline.
Provo, Ut And Seattle, Wa, Us
Planned, managed, and executed integrated marketing campaigns focused on driving marketing-sourced pipeline and acquiring net new names for the Customer Experience product line.› Produced second season of Qualtrics Master Sessions, 8-part masterclass series, resulting in $3.1M pipeline (2x increase YoY).› Generated awareness and demand for new product offer resulting in 185% of pipeline target and 735 net new names by developing 4 core content assets, 2 of which were new content delivery methods (podcast and toolkit).› Improved inbound/outbound SDR efficiency and productivity by establishing a content framework and processes resulting in a catalog of 30+ top-performing outreach sequences continually optimized based on industry best practices and internal research, SDR enablement/resource hub, content committee of SDR/sales leaders, and content admin (created new role). › Mentored and trained new webinar manager
Provo, Ut And Seattle, Wa, Us
Owned digital event program including the management and production of multiple webinar series for each product line and cross-functional collaboration with channel owners to promote and expand content reach.› Orchestrated the creation of a 10-part masterclass series, working with subject matter experts, best-selling authors, and enterprise customers to develop/present content and collaborating with web development and creative teams to design a new website experience for the series resulting in 14.7k registrants in the first 3 months.
Boca Raton, Florida, Us
Managed and produced all company webinars, oversaw execution of all email automation campaigns, and managed video production. › Organized and led cross-functional teams, managed production schedules, discovered client success stories, and coordinated deliverables for 2-3 webinars per month varying in topics and targeting different consumer segments. › Developed targeted, lead-generating email campaigns, created strategic editorial calendar topics based on industry research, and ran digital ads on trade publication websites resulting in 249% increase in average webinar attendance after first year.› Increased product usage, drove product adoption, and clearly conveyed value proposition to prospects and existing customers by designing, assembling, and executing nurture campaigns, product bulletins, and customer communication campaigns including creation of emails, landing pages, forms, templates, reports, and copy. › Created video marketing plan and brought animated video production in-house resulting in clearer messaging, higher quality videos, and company savings of $3,000 – $5,000 per animated video.› Managed video case study project including onsite coordination of deliverables between video production agency and client.› Measured, analyzed, and optimized email nurture, webinar, and social media campaigns.
Boca Raton, Florida, Us
Worked with sales team to improve sales effectiveness, designed and produced marketing assets, and rebranded annual users conference.› Gathered qualitative primary data for internal sales playbook by conducting interviews with top sales representatives.› Designed and wrote internal sales playbook which included 9 persona bios, marketing tactics, and 8 competitor profiles.› Transformed complex, disjointed product diagram into clear, organized chart enabling sales team and product development to effectively showcase a vast ecosystem of product offerings to prospective clients and partners.
I created the corporate identity of 10 individual entrepreneurial ventures in various industries and designed and edited marketing collateral for 4 start-up businesses. I also provided branding strategies and designed culturally targeted materials for an international client for 2011 promotional campaign resulting in distribution of materials to 850 individuals.
Provo, Ut, Us
Assisted in execution of marketing efforts for exhibits, promotions, and annual conference; designed marketing materials and signage.› Transformed seasonal design position into full-time student job by extending design services to entire curatorial staff and working with printers, which resulted in reducing design turn-around time by 48% and costs by 21%.› Coordinated with 8 conference presenters in the development and submission of workshop summaries and photographs resulting in timely completion of 53-page conference booklet.› Produced 22 targeted marketing pieces within budgetary limitations in web and print formats.
Tempe, Arizona, Us
As an summer associate, I collaborated with coworkers to strategically plan and implement Facebook and Twitter accounts in order to reach target audience resulting in 200+ followers within the first 2 months. I maintained social media presence by monitoring daily progress and directed upper management in appropriate content posting and effective timing. I implemented strategic planning, concept design, and the production of printed materials for 7+ companies. I reviewed client materials for consistent branding and messaging before final execution.
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Morgan Charles works for FamilySearch.
Morgan Charles is listed as Growth leader | Demand generation expert | Marketing strategist | Qualtrics alumni at FamilySearch.
Morgan Charles is based in United States while working with FamilySearch.
Morgan Charles has worked for Familysearch, Qualtrics, Blackboard, Charles And Associates, and Brigham Young University.
You can use AeroLeads to view verified contact signals for Morgan Charles at FamilySearch, including work email, phone, and LinkedIn data when available.
Morgan Charles holds Master Of Business Administration (Mba), Global Management, Marketing from Thunderbird School Of Global Management.
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