Morgan Pokora Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

Played a pivotal role in shaping the organization's messaging and outreach efforts. Responsible for developing and executing comprehensive communication strategies that elevate our brand, engage stakeholders, and further our mission. My expertise in content creation, planning, and traditional marketing was key to driving success.Responsibilities:Content Creation and Strategy:- Developed and curated compelling content, including webpages, social media updates, blog posts, reports, and newsletters, to effectively communicate our initiatives and impact.- Collaborated with subject matter experts to translate complex green building practices and energy efficiency concepts into engaging, accessible content for diverse audiences.- Drove the content strategy, ensuring alignment with organizational goals, key messaging, and brand identity.Planning and Campaign Execution:- Led the development of integrated communication plans and campaigns through the creation of an editorial calendar - Utilize data-driven insights to optimize campaign performance and identify opportunities for improvement.- Prepared regular performance reports and present insights to leadership, using data to inform future decisions.- Coordinated with cross-functional teams to ensure seamless execution of communication initiatives.WordPress Management:- Oversaw and maintained our organization's WordPress website, ensuring it remained up-to-date, visually appealing, and user-friendly.- Implemented SEO strategies to improve website visibility and drive organic traffic.- Collaborated with web developers to troubleshoot and implement website enhancements.Traditional Marketing and PR:- Spearheaded traditional marketing efforts, including press releases, media outreach, and partnerships, to increase our visibility in the community and media outlets.- Cultivated relationships with key stakeholders to rich storytelling and public awareness.

Greater Grand Rapids, Michigan Area

Creates dynamic storytelling through digital and print media. Supports the organization by creating meaningful content, staying up-to-date with current communication strategies, and cultivating a user-friendly experience on our websites.

Grand Rapids, Michigan

Northville, Michigan

Assisted bankers and property owners with environmental due diligence via risk assessment, reporting, and consulting.

Greater Grand Rapids, Michigan Area

Event Planning and Preparation for events such as Women and the Environment Symposium, Green Drinks, Grand Haven Green Up, and the 2014 Earth Day Celebration. Fund Development work such as securing sponsors for events, organizing donor information, and keeping track of membership data.

Orlando, Florida Area

Magic Kingdom merchandise roleUpholding the four keys of Safety, Courtesy, Show, and EfficiencyTook class on sustainability of the Disney Company

Greater Detroit Area

Data Entry, Setting Appointments, Multi-Line Phone use, Creating documents via Excel, Outlook, Cloud Database management, Mailings, and filing.

Bachelor Of Arts (B.A.), Communication And Environmental Studies

Activities and Societies: Board of PennyBen (Students Against Cancer) Board of GEO ClubDouble major in Communication as well.

Graduate Certificate In Non-Profit Management, Non-Profit/Public/Organizational Management

Master Of Science In Environmental Policy And Management And Environmental Sustainability, Environmental Science

Diploma

Activities and Societies: Marching Band, Section leader of Drum Line, Wind Ensemble, Yearbook, AP Biology, Drama and Youth Group