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- Created and implemented social media strategy 4x-ing the company IG account and bringing over 15 videos over 1M views- Created Facebook Video Ads promoting company services and expanding marketing channels- Restructured and expanded company offerings to include Photography and Content Creation- Researched and developed Content Creator offering, product positioning, messaging, etc.- Directed company rebrand, new website, copy, brand positioning- Overhauled sales structure and strategy

• Increased revenue by 120% over the course of three months with most current client• Professional experience with Fortune 100 companies, start-ups, CEOs, and Founders• Create and execute marketing strategy to scale businesses from the ground up, key into untapped potential and market opportunity, generate viral content that grows audience reach • Manage investors, made introductions, cultivated relationships, increased investor confidence, and crafted monthly emails• Craft consumer-centric business concept and brand, including name, tagline, messaging, story, and aesthetic; Lead graphic and web design teams to create strong conceptual design, branding, web design and social marketing design• Direct product development and product pipeline to ensure it stays in-line with brand objectives and consumer-centricity; Create in-depth social media content and growth strategy; grew Instagram account from 0 to 3k followers in two months•Conduct brand audits, rebrands, competitive assessments; create strategic plans for growth, personal branding strategy for leadership, introduction and pitch decks for companies• Analyze validity of third-party research, assess methodology and experiment structure for a personal brand, recreate brand philosophy using research findings and implications• Spearhead strategy resets, including value propositions, brand stories, and competitive analysis of coworking and restaurant industries in specific locations to validate third-party consultancy findings

Leading data and analytics company in the Cannabis sector; "Bloomberg of Cannabis"• Lead daily content marketing newsletter team, In Sight Daily, by curating the day’s most important industry stories and writing 140-character-or-less takeaways targeted to our readership base• Develop and execute marketing strategy, including for Social Media, Equio, CannaBit & In Sight Daily newsletters, conferences, post-event lead generation, and content collection • Create, direct, and/or edit all marketing campaigns, collateral, graphics, and publicly-facing content like webinar decks and client deliverables• Coordinate all client engagements, partnerships, and customer issues to ensure projects are executed and relationships receive the highest level of support and continue to be cultivated• Spearhead quarterly consumer-insights findings and strategy collected from surveys and qualitative assessments, presented to CEO and shared across all teams• Collaborate with EVP of Marketing daily to fully support them in their role and responsibilities

• Develop marketing strategy, including for Social Media, CannaBit newsletter, and Equio conversion • Co-manage all Social Media accounts (Twitter, LinkedIn, Facebook, and Instagram)• Create, direct, and edit marketing campaigns, collateral, and graphics • Lead writer for “Cannabusiness 101” content marketing whitepaper series• Coordinate all partnerships and accounts to ensure the relationships receive the highest level of support and continue to be cultivated• Spearhead new business development in the retail pocket of the cannabis industry, including building sales and marketing strategy for dispensary outreach using proprietary insight • Form qualitative assessment of retail-level activity to inform product developmentSpearhead new business development in the retail pocket of the cannabis industry

Top 5 Advertising Agency Globally• Conducted gap research and analysis for CPG brands of primary client GlaxoSmithKline Global on consumer, competitor, market, and cultural trend insights using proprietary datasets, syndicated reports, focus groups, and qualitative survey data to identify unmatched category potential for brand and product innovation• Spearheaded new business development by synthesizing and streamlining research data and gap analysis findings to deliver internal presentations, creative briefings, and client pitch• Worked with with Strategy Director in developing and restructuring brand strategy, including consumer-centric brand identity, architecture, and positioning, and portfolio analysis, structure, and management• Collaborated with internal team and client stakeholders on pipelining new product development, line extensions and product launches by identifying and profiling target consumers, and generating insights, concepts, and product positioning to use in campaign strategy• Created content to directly interface with client stakeholders in leading and facilitating meetings, workshops, and presentations• Tracked relevant cultural trends leading to actionable content and innovative strategy for new, established, and growing brands and product

• Project Coordinator of the Pediatrician Project; Head Editor of the Insightfulness Project• Create strategies to increase clinic participation in a learning collaborative about autism• Develop marketing materials to recruit participants for the Family Study• Conduct extensive chart reviews measuring efficacy of implementing screening procedures for autism • Compiled a literature review from 14,000 articles, published in New York State’s Clinical Practice Guidelines on Autism

• Developed and presented lectures, led analytical group discussions using select films, 100 students/class• Created and graded midterm and final exam questions, analyzed and graded discussion-board posts

• Transcribed, coded, and analyzed interview data for the Resistance Among Youth Project• Wrote 15-20 page interpretive narrative summaries to be used in future publications• Led presentations of investigative findings in weekly discussions

• Assisted analysts and portfolio managers on research and writing projects regarding market trends, companies, securities, case-studies, historical product data, and offerings• Collaborated with Director of Marketing to research and develop new mutual fund offerings