Morgan Richards

Morgan Richards Email and Phone Number

Director, Research & Market Intelligence at Cox Automotive Inc. @ Cox Automotive Inc.
Morgan Richards's Location
Johnson City, Tennessee, United States, United States
Morgan Richards's Contact Details

Morgan Richards work email

Morgan Richards personal email

n/a

Morgan Richards phone numbers

About Morgan Richards

Senior level market research & insights professional. Over 20 years of experience in the automotive, digital media and telecommunications industries.Experienced in the following:• Audience Segmentation • Brand Positioning & Stretch • Advertising Campaign Strategy • Brand Tracking• Audience Media & Lifestyle Analysis • Loyalty Driver Analysis • Concept Testing• Market Opportunity Assessment • User Centered Design • Consumer Trends Analysis • Unmet Needs Assessment• Ethnographic Observation • Advanced Multivariate Analysis (e.g., Conjoint, Discrete Choice)

Morgan Richards's Current Company Details
Cox Automotive Inc.

Cox Automotive Inc.

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Director, Research & Market Intelligence at Cox Automotive Inc.
Morgan Richards Work Experience Details
  • Cox Automotive Inc.
    Director, Research & Market Intelligence
    Cox Automotive Inc. Nov 2020 - Present
    Atlanta, Ga, Us
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  • Cox Automotive Inc.
    Sr. Manager, Research
    Cox Automotive Inc. Jan 2015 - Present
    Atlanta, Ga, Us
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  • Autotrader.Com
    Sr. Manager, Research
    Autotrader.Com Aug 2009 - Jan 2015
    Atlanta, Ga, Us
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  • Autotrader.Com
    Manager, Research
    Autotrader.Com Oct 2006 - Aug 2009
    Atlanta, Ga, Us
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  • At&T
    Contractor (Ks&R Onsite Employee)
    At&T Oct 2004 - Oct 2006
    Dallas, Tx, Us
    Onsite with BellSouth/AT&T in Atlanta. In this role, primarily served as a liaison between AT&T market research clients and KS&R for numerous studies. Project management experience in the following areas, among others:-Customer churn and acquisition tracking-Advertising tracking
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  • Booth Research Services
    Sr. Project Manager
    Booth Research Services Sep 2003 - Oct 2004
    Atlanta, Georgia, Us
    Conducted primary and secondary market research using a variety of quantitative and qualitative methods and analyses. Trusted to repeatedly manage studies for companies such as Delta Air Lines, UPS, Nokia, and Simmons Bedding Company.
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  • Lhk Partners, Inc.
    Project Manager
    Lhk Partners, Inc. Aug 2002 - Sep 2003
    Newtown Square, Pa, Us
    Primarily supported the Coca-Cola account managing Attitudes, Awareness, and Usage studies for the Sprite and Fanta brands. Lead researcher on a large scale promotional research project for the Sprite Remix Tour.
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  • J&J Haimes
    Project Manager
    J&J Haimes Dec 2001 - Aug 2002
    Responsible for conducting one-on-one interviews for various clients.

Morgan Richards Skills

Market Research Marketing Research Qualitative Research Competitive Analysis Customer Insight Analytics Marketing Strategy Management Quantitative Research Analysis Strategy Focus Groups Segmentation Competitive Intelligence Consumer Behaviour Advertising Research Digital Media Advertising Ethnography Survey Design Web Analytics Spss Data Analysis User Centered Design Product Development

Morgan Richards Education Details

  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Communication And Media Studies
  • Lock Haven University Of Pennsylvania
    Lock Haven University Of Pennsylvania
    Communication And Media Studies
  • Greater Nanticoke Area
    Greater Nanticoke Area

Frequently Asked Questions about Morgan Richards

What company does Morgan Richards work for?

Morgan Richards works for Cox Automotive Inc.

What is Morgan Richards's role at the current company?

Morgan Richards's current role is Director, Research & Market Intelligence at Cox Automotive Inc..

What is Morgan Richards's email address?

Morgan Richards's email address is mo****@****der.com

What is Morgan Richards's direct phone number?

Morgan Richards's direct phone number is (707)-748*****

What schools did Morgan Richards attend?

Morgan Richards attended University Of Tennessee, Knoxville, Lock Haven University Of Pennsylvania, Greater Nanticoke Area.

What skills is Morgan Richards known for?

Morgan Richards has skills like Market Research, Marketing Research, Qualitative Research, Competitive Analysis, Customer Insight, Analytics, Marketing Strategy, Management, Quantitative Research, Analysis, Strategy, Focus Groups.

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