Morgan Romine, Ph.D. Email and Phone Number
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Non-profit founder, qualitative researcher, and gaming community director with 20 years' experience building expert-level understandings and strategic alliances to advocate for players and game developers. An innovative thinker and collaborative team leader with a passion for building inclusive online gaming spaces through research-informed initiatives and partnerships with industry and community leaders. Experience deploying deep knowledge of gaming communities, game and product development, digital citizenship, diversity and inclusion, and esports within cross-functional team initiatives. My super power is the ability to find out how and why people feel the way they do, and turn that insight into recommendations for strategy and design that make gaming more welcoming and meaningful for all.Areas of expertise include:* Gaming & Esports* Game Industry Partnerships* Ethnography, Qualitative Research, & Strategic Insights* Player Engagement & Community Growth * Cross-Functional Team Leadership* Diversity, Equity, & Inclusion Strategies I co-founded AnyKey in 2015 to support inclusion, equity, and diversity in gaming. Our mission is to amplify, connect, and empower underrepresented players and their allies through research and strategic initiatives. Initiatives include the "GLHF Pledge" which consists of 7 promises for inclusive practices in gaming and has been signed by more than 1.6 million players to date. The Inclusion 101 curriculum has educated hundreds of players, community leaders, and industry professionals. AnyKey's latest big initiative is the Eligibility Verification System for esports tournaments supporting women and non-binary competitors. We created a custom application as solution for organizations grappling with gender-based eligibility for online esports events. We have issued over 3000 eligibility certificates for players and partnered with several tournament organizers including Riot Games for their North American VALORANT Game Changers events.Gamers may know me better as Rhoulette from my time as community manager for Ubisoft and Team Captain of the Frag Dolls, an all-women competitive gaming team that I co-founded in 2004. In my role as Team Captain, I became an advocate for women in games, speaking regularly about gender, games, and inclusion. I've been honored with several awards for my work, including being named one of ‘The Most Influential Women in Technology’ by www.FastCompany.com in 2009, and with both the IndieCade Game Changer Award, and the Esports Awards Lifetime Achievement Award in 2022.
Anykey
View- Website:
- anykey.org
- Employees:
- 3
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Director Of InitiativesAnykey Sep 2015 - PresentCaliforniaIn 2015 I Co-Founded AnyKey, a non-profit research and advocacy organization supporting diverse, equitable, and inclusive community spaces in gaming and esports. Our mission is to foster healthy and inclusive spaces through research, education, advocacy, and community empowerment.As Director of Initiatives my work has included:* Community Development: Built and engaged a diverse community of over 1.4 million gamers around positive and inclusive social practices in gaming.* Interventions for Inclusion: Spearheaded strategic initiatives including the GLHF Pledge, the Inclusion 101 training program, gender-inclusive esports events, adaptable Code of Conduct and Rules templates, and role model support programs.* Cross-Team Collaborations: Successfully managed diverse teams of collaborators from multiple partner organizations and user communities through program implementations.* Research and Analysis: Co-authored research about DEI in gaming and esports; published 7 white papers and peer-reviewed paper Inclusion at Scale: Deploying a Community-Driven Moderation Intervention on Twitch (Brewer, Romine, Taylor. DIS2020)* DEI Consultation: Advised leadership teams in tech and gaming on their DEI efforts. Partners include Intel, Twitch, ESL, Oculus, EA, Riot, Logitech, Red Bull, NCAA, and Ubisoft. * Thought Leadership and Public Speaking: Conducted dozens of interviews and conference presentations to share research findings and inspire inclusive practice in gaming communities.* Raised over $900,000 in donations and sponsorship funds to support research and initiatives. -
Esports Leadership Board MemberUci Esports Sep 2018 - May 2022Irvine, California, United StatesAdvisory member on the UCI Esports Leadership board, providing insights and guidance to the UCI Esports program management team. -
Phd Candidate, AnthropologyUc Irvine Sep 2012 - Mar 2016IrvineResearching and writing my doctoral dissertation "Fractured Imaginaries: An Ethnography of Game Design" -
Esports DirectorRed 5 Studios Sep 2011 - Sep 2013Irvine, CaDeveloped global esports strategy during Firefall’s closed beta phase through open beta launch. Also served in PR Manager and Digital Marketing Manager capacities to meet start-up studio needs.Esports Strategy: Developed the esports roadmap for Firefall.Community Management and Communications: Managed the Firefall esports sub-community through social media communications, influencer and player relations, and event outreach.Design Collaborator: Contributing designer on key esports features including Observer Mode, PvP UI, and MMR system. -
Team ManagerUbisoft Jul 2004 - Aug 2011San Francisco, CaThe Frag Dolls were an all-women team of professional gamers sponsored by Ubisoft to promote Ubisoft titles, compete in professional tournaments, and represent the rapidly increasing demographic of women gamers.I Co-founded and managed the Frag Dolls team, leading them to accomplish goals both as competitive gaming team and marketing/promotions strike team. Team Management: Successfully managed a team of 10-15 permanent employees and up to 40 event staffers to meet promotions, marketing, and PR goals for Ubisoft’s NA event activations.Online Content Strategy: Led development of online content strategy as positive role models for women in gaming, earning a global following that included over 1.3 million Twitter followers.Spokespersonship: Primary press contact speaking on topics of gender equity in gaming.Grassroots Pipeline Development: Spearheaded the Frag Doll Cadettes program, providing paid internship opportunities to more than 80 future game industry professionals. -
Community And Online Marketing ManagerUbisoft May 2004 - Aug 2007Developed community and online marketing strategies for Ubisoft games including Splinter Cell titles, King Kong, and Assassin's Creed.Community Management: Oversaw the ongoing engagement and governance of online community members, contributing to community growth and retention.Online Marketing Strategy: Developed online marketing plans across multiple online platforms. -
Online Community ContractorUbisoft Oct 2003 - May 2004 -
Graduate Research AssistantInstitute For Money, Technology And Financial Inclusion Oct 2008 - Jun 2011Assisted with collection and organization of global research projects examining technological innovation and practice in matters of money among the world's poorest people.
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Community ConsultantRed 5 Entertainment Aug 2007 - Mar 2009Hiring Consultant assisting in the recruitment of Community Management staff for Red 5 Studios in pre-alpha and alpha testing phases.
Morgan Romine, Ph.D. Skills
Morgan Romine, Ph.D. Education Details
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La Jolla High -
La Jolla High
Frequently Asked Questions about Morgan Romine, Ph.D.
What company does Morgan Romine, Ph.D. work for?
Morgan Romine, Ph.D. works for Anykey
What is Morgan Romine, Ph.D.'s role at the current company?
Morgan Romine, Ph.D.'s current role is Executive Co-Director, Researcher, and Community Advocate.
What is Morgan Romine, Ph.D.'s email address?
Morgan Romine, Ph.D.'s email address is mo****@****ail.com
What schools did Morgan Romine, Ph.D. attend?
Morgan Romine, Ph.D. attended Uc Irvine, University Of California, Berkeley, La Jolla High, La Jolla High.
What skills is Morgan Romine, Ph.D. known for?
Morgan Romine, Ph.D. has skills like Video Games, Social Networking, Community Management, Online Gaming, Social Media, Game Design, Digital Marketing, Gaming, Online Marketing, Public Relations, Community Sites, Social Games.
Who are Morgan Romine, Ph.D.'s colleagues?
Morgan Romine, Ph.D.'s colleagues are Anna Goncharova, Евгения Ru, Hamssatou Almahamoudou Maiga.
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