• Wrote and edited a number of educational pieces including white papers, blog posts, press releases, and case studies• Developed copy for multi-channel digital marketing content including email campaigns, web copy, product landing pages, print brochures, organic and paid social media posts, and sales collateral • Collaborated cross-functionally with visual designers, product marketers, digital marketers, customer success colleagues, and others to effectively execute campaigns and uplevel brand storytelling• Wrote for the 2023 Annual Report campaign, which received Business Intelligence Group’s 2023 Public Relations & Marketing Excellence Award for External Campaign of the Year and, combined with Kalderos' other annual reports, generated 100+ MQLs and $1 million in attributed revenue• Initiated the curation and operationalization of a subject matter expert database

Yoga Teacher TrainingMy writing is informed in part by other creative pursuits. Nearly a decade ago, I found myself in a Yoga for Performers class—it counted toward my undergraduate degree!—and have been practicing yoga ever since. In July 2022, I had the opportunity to embark on a 200-hour yoga teacher training at PURE Yoga in NYC. Through the training, I deepened my personal yoga practice with asana labs, pranayama study, Sanskrit and history lessons, and lots of personal inquiry. I also gained invaluable leadership skills: a beginner's mindset, confidence in my clear communication, and the ability to consider vastly different life experiences than my own when making decisions.After completing my training, I began using these skills to teach vinyasa and meditation classes in-person in Brooklyn and virtually to folks based all around the world. I'm looking forward to applying what I've learned over the past six months to my next position!

Clients: Android, Coursera, Google Chrome, Google News Initiative, Google Search, University of Michigan, and others• Collaborated with colleagues across multidisciplinary creative and production teams in a fast-paced, startup environment to deliver projects on time and in scope• Presented work to and fielded questions from C-level executives• Developed concepts informed by market and product research to guide messaging frameworks, write scripts, and develop storyboards that fit a variety of client briefs • Wrote scripts for product video, branded documentary shorts, and other marketing projects — breaking narratives into cutdowns for various social platforms as needed• Reviewed interview transcripts to unite individual stories into cohesive and compelling videos• Authored approaches for key creative elements — such as music, voiceover, sound design, and color grading — based on concepts, and oversaw the execution of these elements in production and post-production• Balanced complex internal and external feedback and implemented it into script revisions • Designed a comprehensive content marketing plan for Snowday in collaboration with the company’s Operations and Accounts teams, which drove brand awareness and generated three new leads in a span of six months↑ Spearheaded the launch of Snowday’s blog and curated a film screening series with Snowday's ACD as part of this effort

• Helmed the planning, writing, and publishing of all social media content, paving the way for a 30.8% increase in WQXR’s Instagram audience in three months• Curated, wrote, and edited a weekly newsletter for 68,000+ subscribers• Digitally produced live broadcasts that sparked positive online engagement by writing short segments, composing copy for live social posting, and producing multimedia assets for the WQXR website • Analyzed the success of social media campaigns and prepared detailed reports for senior leadership

• Collaborated with marketing team leaders to plan, write, and monitor content across social channels• Created weekly clipbooks to support senior leadership and board members in tracking the success of various marketing efforts