Responsible for the brand strategy and deployment of all Canucks Sports & Entertainment properties (Vancouver Canucks (NHL), Vancouver Warriors (NLL), Seattle Surge (CDL) and Vancouver Titans (OWL)) to connect to our fans, partners, and community, while leveraging fan insights to support the development of all fan and brand building initiatives. Lead team responsible for Brand Research, including brand health, market research, broadcast analysis, and corporate partner research.Extensive project management experience, working in constant collaboration with design, content, sponsorship, digital and social teams to build and execute large integrated brand and marketing campaigns (retail, ticketing, community & fanbase building, and partner marketing campaigns).Execution of campaign shoots and content development, as well as experience working in collaboration with an agency.Key projects: Canucks 50th Season brand campaign (2020), Warriors influencer awareness campaign (2019), Surge COD team launch (2019), NLL Warriors brand & team launch (2018), OWL Titans brand & team launch (2018), Finalist in “Campaign with an Influencer” Hashtag Sports Awards (2020), Reverse Retro Homestand (2021)

Implement fan intelligence and research to provide tactical marketing expertise to improve company-wide brand building initiatives that contribute to growing our fan base.Manage company Market Research, analyzing data and trends to communicate actionable insights for the business.Define key market segments, supporting the development of cross-functional targeted strategies to onboard, retain and engage new and existing fans.

Responsible for managing all assets of our strategic partnership between the Vancouver Canucks and our largest partner, Rogers Communications Inc (Rogers, Sportsnet, Sportsnet 650). Execute integrated marketing campaigns, broadcast commercials, events, hospitality, social, digital, print , in-arena and custom campaigns.Responsible for all Analytics for the Corporate Partnership department, and Market Research for Canucks Sports & Entertainment including: Media Valuation, Fan Insights, Brand Health, Fan Satisfaction, NPS and general updates for the Senior Leadership Team.

Responsible for executing all assets of strategic partnerships between the Vancouver Canucks and their Corporate Partners through events, hospitality, social, digital, print , in-arena and custom campaigns.Directly responsible for a portfolio of partners worth a cumulative budget of $11 million annually;Key accounts include Rogers, Sportsnet, Toyota, Air Canada, The Keg, London Life Financial and REMAX.Assist with proposal development and sales proposals for renewal, acquisition and growth of current and prospective partners.