Morgan Smith Email & Phone Number

Manchester, NH, US

Provide expertise in high impact communications, organizational change strategies, brand messaging, marketing planning and execution, team building, and event management for internal teams and external consumer and commercial markets around the globe.

Effectively collaborated with colleagues across hyper-growth organization to develop internal communications plans, customer-facing messaging, and operational positioning. Developed and leveraged comprehensive communications calendar to guide the strategic planning of editorial content, conference presence, award submissions, and other internal and.

Oversaw all marketing communications - website, collateral, events, publications, newsletters, social media, PR/crisis communications, signage, etc. - for traditional liberal arts and online learning institution. Managed historic capital campaign, raising over $30M for campus renovations and new 19,000 sq.ft. academic center.

Reported to CEO, oversaw Marketing, Communications, Public Relations, Organizational Development, and Community Health Services. Increased brand awareness and market share and promoted service lines and new businesses through traditional and online advertising, creative marketing, and strategic sponsorships. Produced television, print, radio, and outdoor.

Created a themed Onboarding Program that increased employee engagement and retention. Developed a Leadership Academy, a Management Boot Camp, and several other popular professional development and training programs – complete with curriculum, promotion, evaluation and application processes - to enrich both human and organizational capital. Led task force.

Set strategy and planning for global market segments. Led integrated marketing campaigns involving public relations, corporate communications, advertising, trade show and event marketing, and channel development activity. Led large and small collaborative summits and exhibits, and directed many persuasive photo and video shoots in major cities around the.

Helped build and market international distribution network. Responsible for public relations, advertising, collateral development, events, trade shows, and awareness-building activity for several market segments.

Managed new company’s identity and brand standards, messaging, and global marketing guidelines. Highlights include training early adopters, negotiating exclusivity with Amazon's Jeff Bezos, and managing a high risk/high reward product appearance on The Tonight Show with David Letterman.

Cultivated external partnerships to create an alliance network that extended agency's portfolio of services and elevated competitive reputation. Firm renamed GYK Antler.

Supervised large, cross-functional teams in website, software development, and online marketing engagements during dot-com era. Forecasted revenue, managed scope, schedule, budget, and risk. Partnered with clients, translated vision and strategy of work into project plan, anticipated needs and adapted approaches as necessary. Clients included.

Orchestrated teams of creative designers, technical engineers, operations analysts, and marketing managers from three different corporate cultures (Hasbro, Parker Brothers, Milton Bradley). Led the aggressive development of new item which contributed $12M to the company’s Q4 revenue. Division was relocated.

Supervised all activities involving production, inventory, marketing, sales, international distribution, e-commerce, product licensing, and customer service operations. Assisted in developing video series entitled, “Working Smarter.” Coordinated production timeline, package design, and print collateral. Managed internal and external market research.

Connected Fortune 500 clients with global thought leaders and facilitated their collaborative efforts via brainstorming, concept development, scenario planning, and growth partnering exercises. Co-managed new business and marketing teams. Led first European engagement in France and worked with VP-level executives from Hewlett-Packard, BMW, Volvo, and.

Master Of Business Administration - Mba, Organizational Behavior Studies

Ba, English & Communications

Activities and Societies: Crew (4 years); Student Government Association

Full-Time Internship At Goldman, Marchesano, Kohlman Advertising

Semester-long work/study program in Washington, DC. Hands-on work experience and communications seminars led by global media experts.