Product lead for YouTube Main, YouTubeTV, FAST Channels, Connect, and Global Premium Video Marketplace - Direct the evolution, maintenance, and adoption of NBCU video products, leveraging market insights and customer feedback while collaborating with internal and external stakeholders - Led the product development and launch of Global Premium Video Marketplace (GPVM), NBCU’s Global Partnership with FreeWheel’s AudienceXpress offering international video at scale​, with an expected inaugural revenue goal of $8M - Provided support and direction to the Freewheel team to build Marketplace Bidder tech, including multiple hops between FW networks to make onboarding of 40+ publishers within our FW instance possible - Launched a Hybrid Ad Server model allowing for our YouTube Main inventory to serve in GAM and FreeWheel; immediately unlocking a year long commitment of $1.2M with a high priority client - Mitigated internal and external blockers within the YouTube product by unlocking 20s non-skip inventory internationally, solving YouTube TV buyback functionality issues, enabling dynamic VPAID tags to serve on YT/YTV, and mitigating forecasting issues within FreeWheel for more accurate inventory views

- Managed and directed the Ad Operations team of fifteen (15) employees, with five (5) direct reportsIntegrated the Complex Networks and BuzzFeed Networks Revenue Operations teams and systems after acquiring Complex in 2021 and going public; including integration of GAM and Boostr instances- Collaborated with Media Planning/Pricing, Ad Product & Technology, Programmatic Operations, Product Marketing, Client Managers, and other teams etc.- Expert in DFP/GAM (Google Ad Manager) in trafficking and QAing standard IAB banners, Native/Custom, Units, Sponsorships/100% SOV programs, YouTube Pre-Roll, and Programmatic; with deep understanding of Ad Unit structure and integrations- Highly skilled in Excel and Google Sheets: reporting, pivot tables, conditional formatting, data validation, scripts, formulas, etc.

- DFP (DoubleClick for Publishers)/GAM (Google Ad Manager): expert in DFP/GAM in trafficking and QAing standard IAB banners, native units, sponsorships/100% SOV programs, YouTube preroll, and Programmatic- Highly skilled in Excel and Google Sheets: reporting, pivot tables, conditional formatting, data validation, scripts, formulas, etc.- Managing multiple programs: ensuring all programs are pacing to deliver in full and optimizing according to clients KPIs as well as managing communications with Account Managers, Agencies, and Clients-Co-managed an Intern for the Distribution team in the summer of 2019: including interviewing, selecting the intern, building out the structure of the internship, organizing projects meetings etc., and mentoring - After identifying the knowledge gap with Tags, I was able to help create a presentation and lead Tags 101 Training in NY + LA, and created an immediate resource in Google Sheets using custom formulas and scripts

- Manage Paid Search, Social, & Display platforms: Google, Ad Words, Brightroll, Facebook, LinkedIn- Create, maintain, and implement social content calendar for paid media- Conceptualize and execute campaigns and content for paid social, search, and display- Produce copy for paid social and email to best fit the intent of the audience we are targeting- Manage digital marketing agency, Google, and Facebook to ensure we follow our overall strategy and hit our goals - Analyze trends in data and identify where we can be more efficient and make changes in order to reach our goals- Work with VP of Acquisition Marketing and key US stakeholders to grow direct customer baseMarketing Coordinator: June 2017 - Sept 2017 Assist in the execution of Drupal migration (CMS system) with a special focus on SEO and UI/UX - Manage marketing contractor and content team with all content migration on Drupal- Design and build acquisition pages across desktop and mobile- Liaison with agency and content management team to launch/edit all pages of website and blog- Implement optimisation and technology changes for SEO- Monitor webmaster and sitemap errors, troubleshoot errors and submit to Google

Responsibilities ranged across digital marketing with a focus on paid social and display.Paid Social: LinkedIn Acquisition Campaigns - Analyzed existing Facebook and Twitter acquisition based campaigns to determine the target audience and key messages to utilize for LinkedIn Acquisition based campaigns - Executed a deep-dive analysis to identify creative opportunities for LinkedIn and managed whole creative process internally - Developed a tracking system through LinkedIn, Google Analytics, and Marchex to obtain results - LinkedIn acquisition campaigns performed extremely well compared to other social platforms as well as industry benchmarks across LinkedIn - Presented recommendations to the marketing department and CEO to continue LinkedIn acquisition campaigns and optimize targeting creatives and tracking opportunitiesPaid Social: Facebook and Twitter Creative Updates- Layered successes of LinkedIn to design and produce updated creatives for Twitter and Facebook- Designed and produced creatives - Collaborated with agencies to upload and track results- Facebook creatives showed incredible successDisplay: Creative Updates- Produced multiple creative briefs for display banners - Worked with creative agency to create multiple DR bannersSEO: Page Load Time- Analysed data from Google Developers to optimize page load time - Worked with marketing department to make significant changes to improve page load timeOther:- Observed mobile testing sessions- Participated in Twitter chats- Develop proficiency in basic Search Engine Optimization (SEO) skills - Research the Knowledge Graph Optimization (KGO) with specific focus on the Google Answer- Develop proficiency in Display media buys and assist in A-B testing- Collaborate with agencies, social media manager, creative writer, content marketing teams and ITBox and how to gain rankings and implement findings

- Promoted from Sales Associate to Assistant Manager in 2014- Represent Audrey Road at ENK International buyer show for product selection - Establish social media presence; Website, Facebook, Instagram, Twitter- Create marketing campaigns and digital promotions- Design interior merchandising displays and window store visuals

- Strategized a social media content plan targeting young viewers, ages 12 to 34 years old, for the Rio Olympics Marketing Strategy- Conceptualized promotions and marketing campaigns for Premier League, Sunday Night Football, and NASCAR o Dilated Premier League season promotional concepts and contributed enhancements to the MatchMaker application o Researched and recorded information to further Sunday Night Football ‘Kid Interview’ spot- Assisted and shadowed VP, Creative Director, Brand Advertising of NBC Sports & NBCSN Brand Advertising o Attended meetings to gain insight regarding the most beneficial marketing approach for the company and properties o Compiled quotes, photographs, and videos, for NASCAR, NHL, LIVE EXTRA, and Rio Olympics 2016

- Designed digital promotions targeting Elon University students- Create and update Facebook and Instagram

- Designed and updated SummerFest Facebook page - Photographed and recorded content for various events; Annual Membership Meeting, SummerFest

- Designed advertising campaigns; brochures, online promotions- Updated Facebook, and Websites- Contacted clients to advertise in the Playbook