• Managed a team of Creative Strategists, Creative Analysts, and designers to lead paid media communications for clients, campaign and audience ideation, A/B testing and analysis, and generation of data-driven ad creative to achieve client growth goals.• Empowered to make sweeping changes to the unit, I spearheaded operational initiatives with wide-reaching impacts, including an overhaul of the creative brief process, deliverables fulfillment structure & pricing, testing methods & reporting, JDs & salary bands, growth paths by role, employee evaluation process, and more.• Led strategy for client campaigns, creative communications, messaging, audience targeting, and media budgeting & channel allocation. Generated both creative and media strategies that resulted in record performance for client outcomes.

• Provided creative direction for brand strategy, developing voice & tone• Concepted & executed campaigns for companies, brands, and product lines, including integrated marketing strategies that saw robust pipeline value growth• Developed talent network of over twenty vendors, including former senior-level employees in Fortune 500 organizations, managing this external team of copywriters, designers, developers, and strategists on multiple client projects• Generated content and provided creative direction for digital campaigns, landing pages, in-app content, articles, media kits, and commercial videos

• Developed brand & marketing strategy as an external partner tasked with overhauling the firm’s online presence• Provided creative direction and messaging strategy for marketing collateral designed for the company’s social, promotional, and web channels• Produced client and partner-facing materials, including the company media kit, for the client’s highly-technical B2B audience • Generated inbound content that saw significant engagement from existing clients, industry peers, and new target accounts• Interfaced with external partners, listing services, architecture-oriented media outlets, and green-building organizations to improve digital presence of company projects

• Led and managed digital strategy & content team of copywriters and designers in generating organic content, promotional assets, and collateral for the civic engagement startup founded by actor Chris Evans from its successful launch • Conceptualized, created, and standardized digital content formats to increase organic engagement, leading to over 250% growth in social media following• Developed innovative systems to standardize & expedite content generation in broadcast mediums, including the creation of a shared Adobe Creative Cloud library for VFX elements & MOGRTs that served a team of over 15 video editors, enabling content output to scale ten-fold• Generated strategy and executed content collaborations with external partners including MTV, SXSW, and Newsweek• Designed, built, and managed weekly newsletter & email campaigns serving an audience of 125,000 subscribers, turning signups from a dormant asset into a powerful new channel driving traffic, product engagement, and boosting WAUs

• Operated in a broad capacity with authority over both marketing and business development matters. Empowered to make sweeping changes, I made impactful decisions on product, platform, and positioning that led to a 10% MRR Growth Rate• Provided creative direction and content for new web-pages that grew traffic and improved on-site conversion rate. The new content tripled organic traffic and brought the on-site conversions rate from just below 3% to over 6%• Completely redeveloped the free trial funnel—the sole sales channel—utilizing marketing automation to personalize user paths and serve content based on overall engagement and specific on-site events. The new inbound funnel improved retention and boosted the end-sale conversion rate by more than 60% • Built automated Intercom bots and pre-structured chat flows to increase engagement with new users and improve signup retention. Outbound message bots reduced overall site abandonment by 6%. Additional bots were developed for knowledge base, help center, and demo booking purposes

• Developed standardized creative and operational processes for the boutique, Brooklyn-based production company, expanding fulfillment capabilities and achievable project scale.• Concepted, pitched, and produced commercial video and branded content projects for clients, including top independent brands and Fortune 500 companies.• Generated, shaped, and managed brand voice & tone for both company's public-facing presence and for internal client works.• Prepared creative briefs for new & existing client proposals, unifying campaign concepts with physical production capabilities to provide tangible ideation linked to actual cost-estimates.• Created sales channels which resulted in both sales growth and increased average deal-size.• Developed partnerships with industry service providers including Backstage, Storyhunter, and Movidiam.

• Developed standardized creative and operational processes for the boutique, Brooklyn-based production company, expanding fulfillment capabilities and achievable project scale• Concepted, pitched, and produced commercial video and branded content projects for clients, including top independent brands and Fortune 500 companies• Generated, shaped, and managed brand voice & tone for both company's public-facing presence and for internal client works• Prepared creative briefs for new & existing client proposals, unifying campaign concepts with physical production capabilities to provide tangible ideation linked to actual cost-estimates• Created sales channels which resulted in both sales growth and increased average deal-size. Developed partnerships with industry service providers including Backstage, Storyhunter, and Movidiam

• Contracted for writing assignments in nearly every medium, including copywriting for print and web, editorial journalism, scripted podcast, commercial video treatments, screenwriting for film & television, and research briefs• Created marketing, administrative, and brand copy for over a half dozen businesses, websites, and product releases. Wrote both internal content style guides, defining brand voice and tone, and consumer-facing materials seen by hundreds of thousands of unique viewers• Concepted & executed campaigns for companies, brands, and individual products, including integrated marketing strategies which resulted in growth of client's sales pipeline. This included an increase of over 10x total pipeline value for client's successful rebrand initiative• Pitched to established production companies and television networks including Amazon Studios, Team Downey, John Goldwyn Productions, & Warner Horizons Cable, resulting in development • Wrote and structured brochures, web copy, content for social media, company blog posts, advertisements (both print and online), email marketing campaigns, and company briefs- A / B tested copy variations to define audience appeals in more granular detail, refining further versions based upon results • Created, developed, and wrote screenplays for various formats including feature-length, thirty-minute television comedies, and sixty-minute long-format television dramas • Commissioned on various projects, including acquiring the contract to write the next feature screenplay for director, Rob Lieberman (“Dexter,” “The Expanse,” “Rogue”) • Represented by David Saunders at APA and Managed by Paul Young at MAKE GOOD Content (for entertainment writing purposes)

• Provided assessment of brand positioning and marketing strategy, based on industry research • Supplied copy for marketing materials, promotional campaigns, and for general brand purposes • Originated materials to be utilized in online promotional channels, including social media and email campaigns, and physical marketing, including flyers and pamphlets

•Managed creative development pipeline of scripted television series, television movie, and feature film format projects.•Provided project-shaping feedback and notes to guide project development to prepare packages prior to meetings with production companies, television networks, and studios.• Interfaced with a variety of established producers, external to in-house staff, and secured formal involvement in both television series and feature-film works • Oversaw "packaging" process for television-series projects, formally "attaching" talent - including actors and directors - to scripted materials. Researched and identified top choices, directed outreach efforts, and managed communications with talent and their team.•Explored new business opportunities and maintain industry contacts in different sectors. Created multiple divisions for the company in new industries.•Managed business relationships, partnerships, and co-branding opportunities with related companies and brands.•Developed a coherent brand identity and consistent online marketing strategy •Wrote copy for online display advertisements, company website, press releases, and corporate social media pages

•Create, organize, and manage advertising campaigns on a variety of platforms including Google Adwords, Yahoo/Bing Advertising Network, BuySellAds, RadiumOne Advertisements, Facebook Advertisements, and Reddit Advertisements.•Write, edit and publish Press Releases using multiple services including PR Newswire, PRWeb, PR Mac, and iSpreadNews.•Manage and oversee Social Media Presence including Tumblr, Facebook, and Reddit.•Analyze advanced metrics and analytics on advertising campaigns to create a targeted, precise, and effective campaign.•Create and present sales reports and projections using Apple's iTunes Connect platform.•Create and maintain industry contacts with Press Officials for promotional purposes.•Explore new business opportunities and maintain industry contacts in different sectors.•Entered two new emerging markets for the company in the Internet sector. Lead the development into these areas and currently oversee all aspects of our business in these areas.•Oversee and manage web presence - www.writeurfilms.com

•Taught classes to Montgomery Bell Academy students on research, persuasive speaking, and improving communication and argumentative skills•Coach students on evaluating specific arguments in international politics, philosophy, and economics•Research, create, and develop arguments from a variety of sources including political, economic and literary journals and books•Managing and leading groups of students in a supervisorial role across college campuses in different states•Judged debates and evaluated arguments for the top teams in the country

•Taught classes to Juan Diego high school students on research, persuasive speaking, and improving communication and argumentative skills•Research, create, and develop arguments from a variety of sources including political, economic and literary journals and books•Managing and leading groups of students in a supervisorial role across college campuses in different states•Coached two teams to the exclusive Tournament of Champions finishing among the top debaters in the country•Judged debates and evaluated arguments for the top teams in the country