Morgan Titcher Email & Phone Number

New York, NY, US

New York, New York, US

• Managed a team of Creative Strategists, Creative Analysts, and designers to lead paid media communications for clients, campaign and audience ideation, A/B testing and analysis, and generation of data-driven ad.
• Empowered to make sweeping changes to the unit, I spearheaded operational initiatives with wide-reaching impacts, including an overhaul of the creative brief process, deliverables fulfillment structure & pricing.
• Led strategy for client campaigns, creative communications, messaging, audience targeting, and media budgeting & channel allocation. Generated both creative and media strategies that resulted in record performance for.

• Provided creative direction for brand strategy, developing voice & tone
• Concepted & executed campaigns for companies, brands, and product lines, including integrated marketing strategies that saw robust pipeline value growth
• Developed talent network of over twenty vendors, including former senior-level employees in Fortune 500 organizations, managing this external team of copywriters, designers, developers, and strategists on multiple.
• Generated content and provided creative direction for digital campaigns, landing pages, in-app content, articles, media kits, and commercial videos

Burbank, California, US

• Developed brand & marketing strategy as an external partner tasked with overhauling the firm’s online presence
• Provided creative direction and messaging strategy for marketing collateral designed for the company’s social, promotional, and web channels
• Produced client and partner-facing materials, including the company media kit, for the client’s highly-technical B2B audience
• Generated inbound content that saw significant engagement from existing clients, industry peers, and new target accounts
• Interfaced with external partners, listing services, architecture-oriented media outlets, and green-building organizations to improve digital presence of company projects

Washington, D.C., US

• Led and managed digital strategy & content team of copywriters and designers in generating organic content, promotional assets, and collateral for the civic engagement startup founded by actor Chris Evans from its.
• Conceptualized, created, and standardized digital content formats to increase organic engagement, leading to over 250% growth in social media following
• Developed innovative systems to standardize & expedite content generation in broadcast mediums, including the creation of a shared Adobe Creative Cloud library for VFX elements & MOGRTs that served a team of over 15.
• Generated strategy and executed content collaborations with external partners including MTV, SXSW, and Newsweek
• Designed, built, and managed weekly newsletter & email campaigns serving an audience of 125,000 subscribers, turning signups from a dormant asset into a powerful new channel driving traffic, product engagement, and.

New York, New York, US

• Operated in a broad capacity with authority over both marketing and business development matters. Empowered to make sweeping changes, I made impactful decisions on product, platform, and positioning that led to a 10%.
• Provided creative direction and content for new web-pages that grew traffic and improved on-site conversion rate. The new content tripled organic traffic and brought the on-site conversions rate from just below 3% to.
• Completely redeveloped the free trial funnel—the sole sales channel—utilizing marketing automation to personalize user paths and serve content based on overall engagement and specific on-site events. The new inbound.
• Built automated Intercom bots and pre-structured chat flows to increase engagement with new users and improve signup retention. Outbound message bots reduced overall site abandonment by 6%. Additional bots were.

Brooklyn, NY, US

• Developed standardized creative and operational processes for the boutique, Brooklyn-based production company, expanding fulfillment capabilities and achievable project scale.
• Concepted, pitched, and produced commercial video and branded content projects for clients, including top independent brands and Fortune 500 companies.
• Generated, shaped, and managed brand voice & tone for both company's public-facing presence and for internal client works.
• Prepared creative briefs for new & existing client proposals, unifying campaign concepts with physical production capabilities to provide tangible ideation linked to actual cost-estimates.
• Created sales channels which resulted in both sales growth and increased average deal-size.
• Developed partnerships with industry service providers including Backstage, Storyhunter, and Movidiam.

Brooklyn, NY, US

• Developed standardized creative and operational processes for the boutique, Brooklyn-based production company, expanding fulfillment capabilities and achievable project scale
• Concepted, pitched, and produced commercial video and branded content projects for clients, including top independent brands and Fortune 500 companies
• Generated, shaped, and managed brand voice & tone for both company's public-facing presence and for internal client works
• Prepared creative briefs for new & existing client proposals, unifying campaign concepts with physical production capabilities to provide tangible ideation linked to actual cost-estimates
• Created sales channels which resulted in both sales growth and increased average deal-size. Developed partnerships with industry service providers including Backstage, Storyhunter, and Movidiam

Los Angeles, California, US

• Contracted for writing assignments in nearly every medium, including copywriting for print and web, editorial journalism, scripted podcast, commercial video treatments, screenwriting for film & television, and research.
• Created marketing, administrative, and brand copy for over a half dozen businesses, websites, and product releases. Wrote both internal content style guides, defining brand voice and tone, and consumer-facing materials.
• Concepted & executed campaigns for companies, brands, and individual products, including integrated marketing strategies which resulted in growth of client's sales pipeline. This included an increase of over 10x total.
• Pitched to established production companies and television networks including Amazon Studios, Team Downey, John Goldwyn Productions, & Warner Horizons Cable, resulting in development
• Wrote and structured brochures, web copy, content for social media, company blog posts, advertisements (both print and online), email marketing campaigns, and company briefs- A / B tested copy variations to define.
• Created, developed, and wrote screenplays for various formats including feature-length, thirty-minute television comedies, and sixty-minute long-format television dramas

• Provided assessment of brand positioning and marketing strategy, based on industry research
• Supplied copy for marketing materials, promotional campaigns, and for general brand purposes
• Originated materials to be utilized in online promotional channels, including social media and email campaigns, and physical marketing, including flyers and pamphlets

• Managed creative development pipeline of scripted television series, television movie, and feature film format projects.
• Provided project-shaping feedback and notes to guide project development to prepare packages prior to meetings with production companies, television networks, and studios.
• Interfaced with a variety of established producers, external to in-house staff, and secured formal involvement in both television series and feature-film works
• Oversaw "packaging" process for television-series projects, formally "attaching" talent - including actors and directors - to scripted materials. Researched and identified top choices, directed outreach efforts, and.
• Explored new business opportunities and maintain industry contacts in different sectors. Created multiple divisions for the company in new industries.
• Managed business relationships, partnerships, and co-branding opportunities with related companies and brands.

• Create, organize, and manage advertising campaigns on a variety of platforms including Google Adwords, Yahoo/Bing Advertising Network, BuySellAds, RadiumOne Advertisements, Facebook Advertisements, and Reddit.
• Write, edit and publish Press Releases using multiple services including PR Newswire, PRWeb, PR Mac, and iSpreadNews.
• Manage and oversee Social Media Presence including Tumblr, Facebook, and Reddit.
• Analyze advanced metrics and analytics on advertising campaigns to create a targeted, precise, and effective campaign.
• Create and present sales reports and projections using Apple's iTunes Connect platform.
• Create and maintain industry contacts with Press Officials for promotional purposes.

Nashville, TN, US

• Taught classes to Montgomery Bell Academy students on research, persuasive speaking, and improving communication and argumentative skills
• Coach students on evaluating specific arguments in international politics, philosophy, and economics
• Research, create, and develop arguments from a variety of sources including political, economic and literary journals and books
• Managing and leading groups of students in a supervisorial role across college campuses in different states
• Judged debates and evaluated arguments for the top teams in the country

Draper, Utah, US

• Taught classes to Juan Diego high school students on research, persuasive speaking, and improving communication and argumentative skills
• Research, create, and develop arguments from a variety of sources including political, economic and literary journals and books
• Managing and leading groups of students in a supervisorial role across college campuses in different states
• Coached two teams to the exclusive Tournament of Champions finishing among the top debaters in the country
• Judged debates and evaluated arguments for the top teams in the country

Education record

Education record