Life, Health & Accident Insurance

Directed marketing communications and development of marketing assets demonstrating value proposition, methodologies and benefits of WW Cloud Lab Services and Bluemix Garage.• Published constant drumbeat of internal communications, providing sales team with foundation needed to include Lab Services in software deals and contributing to over $25M in Lab Services revenue in 2015.• Managed Mobile Application for sellers from initial launch, including collecting, authoring, and input of content. Led product development and marketing of application, resulting in over 1K downloads in 8 months providing sellers with immediate access to key marketing materials.• Increased software sellers’ understanding and inclusion of Lab Services in software deals by collaborating with executive and technical teams to create, update and publish service offering assets which addressed changing market needs while employing consistent branding and messaging.• Audited existing social media handles and web presence, providing recommended approach to reach target audiences with core messaging. Initiated training for Lab Services sales team for employing social media, driving increased brand awareness by clients.

Managed and reported ongoing status of Lab Services delivery to ~150 worldwide top accounts to ensure client concerns were addressed proactively and project details were captured for historical tracking purposes and reuse.• Created and managed (Document of Understanding) agreements and subsequent accounting (intra-company) agreements, providing ability to share resources across worldwide IBM teams.• Improved revenue for Lab Services by leading creation / upkeep of marketing services offerings and communications across IBM Rational Lab Services team.• Achieved seamless transition of new acquisition (UrbanCode) into Lab Services through project management, planning and reporting on marketing, communications, sales, and personnel onboarding status.• Managed, tracked and reported on progression of upskilling efforts for ~150 technical resources, providing analytics on skill levels and identifying gaps so additional resources could be allocated / upskilled.

Supported and led Global Services Rational Adoption Program (GSRAP) licensing and communications work streams, providing framework for use of IBM Rational Software by IBM Global Services in support of client engagements.• Negotiated annual agreement to closure across multifunctional worldwide business units, ensuring successful adoption of Rational solutions across IBM. Documented guidelines and processes and monitored usage reporting for compliance.• Coordinated monthly operations report and budget for up-line reporting, providing executive team with current status to ensure business targets were met and issues addressed in line with business direction.• Extended revenue for Lab Services by leading creation / upkeep of marketing services offerings and communications across IBM Rational Lab Services team.

Managed administrative staff of 30 across regional administration organization of ~275. Reviewed and rebalanced workload of staff to address changing business requirements. Evaluated staff through annual performance assessments.• Provided coaching to team on addressing challenges of working in competitive and fast-paced environment.• Identified opportunities to enhance team member careers through exploration of alternate business functions.• Led 3 solutions teams which provided opportunity for administrative staff to grow leadership skills, adopt new tools, and invest in cross-functional e-council learning opportunities.• Developed and administered curriculum for “Take Your Child to Work Day,” resulting in successful delivery of program to 275 children.