Morgan Watt Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Vancouver, Canada Area

• Provide senior strategic media direction and represent media perspectives for all agency accounts.
• Manage all aspects of clients’ paid media campaigns from the initial brief and strategy development, through to campaign execution, maintenance and post reporting.
• Responsible for developing all agency digital media capabilities including partnerships, buying platforms and the management of outside buying firms.
• Manage a total client portfolio of over 12 million dollars annually.
• Maintain account profitability within various remuneration structures while delivering strong value for clients.
• Counsel ownership, executive and director level clients on media and marketing issues.

326 W Cordova

• Deliver integrated media strategies/connections plans in support of business objectives, present media recommendations, analyse and report on campaign results.
• Manage clients' media budgets and expectations - execute the total media planning, negotiation and buying process and ensure it follows the plan.
• Maintain and update ongoing internal campaign documentation.
• Communicate media/campaign activity and revisions to other departments/vendors/stakeholders.
• Source, evaluate, and pitch new business and media trend opportunities.

• Coordinated and implemented communications initiatives such as advertisements, publications and other media on behalf of Power Smart Communications.

• Managed a portfolio of over 100 retail stores acting as a single point of contact on behalf of the Residential Marketing and Outreach departments as a part of a retail based demand-side management program.

• Planned, implemented and delivered promotional events in order to raise BC Hydro’s community profile on behalf of the Outreach Team as part of a public facing demand-side management program.