Morgan James Email & Phone Number

Philadelphia, Pa, Us

Washington, District Of Columbia, Us

I lead a research team that provides our clients with strategic considerations informed by online discourse. We leverage social intelligence to answer primary research questions. We have fun telling data-driven stories that solve business challenges with narrative intelligence. --PSB Insights is a boutique global research consultancy part of the WPP family of agencies. PSB has provided white-glove opinion research insights to our clients for over 40 years. We tap into the surveyed voice with quant, the guided voice with qual, and the organic voice of public opinion with social intelligence. We partner with our clients to design custom research methodologies, reporting, and (multi-modal) programs that address their needs head on. PSB has a robust advanced analytics & AI team that underpins our opinion research methodologies with innovative statistical modeling. PSB has a suite of in-house LLM tools for the analysis of unstructured data (e.g., social media posts, interview transcripts, and open-ended survey responses). For example, we leverage GenAI to customize an emotion engine that can precisely score emotion intensity levels, as well as traditional positivity/negativity, on a graduated scale. Among its many benefits, our emotion engine allows us to effectively identify and remove that troublemaker sarcasm from research datasets.

Washington, District Of Columbia, Us

Social Intelligence Research.

Washington, District Of Columbia, Us

Social Intelligence Research.

Washington, District Of Columbia, Us

Social Intelligence Research.

As part of value creation, I advised Innovation Future Ventures leadership on behavioral and digital intelligence insights integration for fintech startups in United States and Southeast Asia.

Seattle, Wa, Us

Element Data was a startup developing customer decision choice platforms.I led the client insights team where I streamlined analytics and strategic reporting deliverables. I combined behavioral data elements such as social intelligence perceptions with DMP customer profile data to tell a comprehensive customer story. Our data science and product teams built out innovative decision choice models leveraging advanced neural networking.

Philadelphia, Pa, Us

I was a founding member and customer insights chief officer at GoBabl. Our name was a play on "global" and "babel." We provided agile and powerful geo-specific social intelligence insights that bolstered clients' strategic market research objectives, marketing initiatives, IRT event monitoring, and customer acquisition needs. Some of our clients included Dallas Cowboys, Live Nation’s Made In America Festival, Amplify Philly at South by Southwest (SXSW), global commercial retail developers, and government agencies. We established ourselves as “location of things” thought leaders. For example, we are were listed as market peers alongside Geofeedia, Qualcomm, and Google in a MarketsandMarkets market research report. We were recognized by Philadelphia Startup Leaders (PSL) during Philly Tech Week, WomenTech Network, the Business Marketing Association, and were judges for Drexel University's Philly Codefest.

JUMP Magazine is a Philadelphia-centric print publication covering the city's rich music and culture. At JUMP I profiled artists with Philly roots and covered a diverse array of shows and events.I interviewed artists including Grammy-award winning composer Khari Mateen, R&B singer-songwriter Goapele, Cartoon Network-collaborating mural artist NoseGo (Yis Goodwin), jazz vocalist and U.S. Department of State cultural ambassador Laurin Talese, multi-platinum singer-songwriter Skylar Grey, electronic artist and culture curator Ben Arsenal, DJ Jazzy Jeff's and Questlove's protégé Matthew Law (formerly DJ PHSH), choreographer and Guggenheim Fellow Tommie-Waheed Evans, pop punk/indie rock band Fake Boyfriend, hip-hop trio Ground Up, boutique record label Record Breakin’ Music and its founder DJ Junior (Dr. Bruce Campbell Jr.), and Ween-inspired rock band Satellite Hearts out of New Hope, PA.

I was the lead analyst on the client insights team at SaaS technology startup BehaviorMatrix. My team charted emotions derived from online opinions on a matrix map to approximate audience motivation and behavior -- hence the name "BehaviorMatrix." Our team used these data-backed perceptions to craft powerful insights solutions for clients. The types of questions we informed ranged from "How will watchdog groups impact our business goals?" to "What was Hilary Duff's proof of earn on for this marketing campaign?" to "What are the critical pain points of diabetes patients using our medication compared to competitors?"BehaviorMatrix were early innovators in the realm of unstructured data analysis and emotion and sentiment accuracy. The startup leveraged text analytics, NLP/ML models, predictive models, emotion and sentiment metrics, and public opinion research methodologies to provide innovative customer segment insights for our clients. Our clients included Entergy, Intellectual Ventures, Nestlé, Johnson & Johnson, AbbVie, Shire, Daiichi-Sankyo, Janssen, defense contracts, and national political campaigns for U.S. senators and U.S. governors. We often partnered with SponsorHub and Burson-Marsteller (BCW/WPP). BehaviorMatrix's emotion algorithm quantified Plutchik's wheel of emotions allowing us to measure the intensity of Plutchik's spectrum of emotions. We customized composite emotion-based scores dependent on clients' needs such as "leadership" and "propensity to buy" or "propensity to vote." BehaviorMatrix got its start using its emotion algorithm to assess the tonality of speeches for our political clients, and then adapted the technology for online posts, news, or client provided open-ends.

Philadelphia, Pennsylvania, Us

I worked with the Director of Institutional Communications on the planning and strategy for public relations, government policy relations, internal messaging, editorial content, and fundraising initiatives.Kimmel Center, Inc. (since rebranded as Ensemble Arts Philly) operates Philadelphia's premier performing arts venues including The Kimmel Center for the Performing Arts, The Academy of Music in Philadelphia, The Forrest Theatre, and Miller Theater. Kimmel Center, Inc. is the home of the Philadelphia Orchestra, Chamber Orchestra of Philadelphia, Philadanco, the Philadelphia Chamber Music Society, Opera Philadelphia, Philadelphia Ballet, and Curtis Institute of Music.

New York, Ny, Us

My role consisted of identifying loan supply trends and market volatility across the U.S. and Asia-Pacific markets. As analysts, we reconciled financial schedules by researching capital markets, merger and acquisition activity, company filings, investment reports, and interfacing with executives in our assigned industries. Additionally, I initiated new business with a prominent institutional subscriber -- exchanging visibility on Bloomberg publications for their data. This league table product was published on the Bloomberg Terminal and on Bloomberg Business News.

Bachelor Of Science - Bs, Dyson School Of Applied Economics & Management

High School Diploma