ACHIEVEMENTS: Through targeted audience research and analysis, I identified two untapped subcategories within sports and entertainment that broadened Frankie LaPenna's brand reach. My content strategies successfully expanded his audience, driving increased followers, views, and engagement. A highlight of my work includes developing his most viral Instagram video, amassing over 100 million views: his only video to ever hit that capacity on the instagram platform! Additionally, I also conducted communications to build partnerships with personnel of both these new audiences that led to recurring collaborations with members of the U.S. Army and the USA Gymnastics Association. RESPONSIBILITIES: - Create entertainment or ad-based viral video concepts using target audience research and analysis - Track engagement, impressions, exposure, etc. on posts and analyze info to continually refine effective content strategies - Strategize content and assist in advertising product launch campaigns - Coordinate communications, scheduling, and follow-ups with collaborative brands and partners (such as RedBull, NFL, PFL,)- Create monthly content calendars and manage creative project timelines - Research and recommend creative concepts, related influencers, current trends for weekly content and campaigns

RESPONSIBILITIES: - Film and photograph content across all social media platforms and manage monthly content calendars- Implement SEO strategies across social platforms and website for enhanced visibility- Copywriting for advertisements and social media content - Design and run paid and unpaid ads across social media platforms - Increase company sales, engagement, and exposure through data-driven advertising and content presence on social media - Conduct inventory for in-house and local events and advertising campaigns for upcoming sporting events

- Create content and manage monthly content calendars across all social media platforms- Implement SEO strategies across social platforms and website for enhanced visibility- Design and run paid and unpaid ads across social media platforms - Increase company sales, engagement, and exposure through data-driven advertising and content presence on social media - Conduct inventory for in-house and local events and advertising campaigns for upcoming sporting events

I utilize my creative expertise from my educational background in graphic design and fine arts for creative design freelance work. This includes logo design, apparel design, promotional video content, creative advertising services, and custom hand painted logos and murals for local businesses. I even produce commissioned fine arts paintings, drawing, and prints.