With a background in organizational development, management, and demand generation, I develop large-scale marketing strategies and programs in highly competitive industries and across international teams. Whether it's B2B or B2C, startup or publicly traded, national or global, I have spent my career working with visionaries to build revenue. My focus is on the long-term ambition of the organization, and I go out of my way to create productive and collaborative work environments to bring out the best in my teams and produce results. My B2B marketing career has been shaped by my time at Atlassian and RingCentral, where I joined shortly post-IPO and accelerated growth for shareholders through SEO, digital advertising, and website/page conversation rate optimization. At RingCentral, I learned Flex Marketing under its originator and how to build a powerful digital marketing and demand gen program. I was trusted to launch Contact Center and quickly turned it into a significant revenue driver. At Atlassian, I built a brilliant team to launch their SEO strategy and pivot their content marketing programs, exponentially grew organic search traffic that converted, supported the build of a fast-growing online community that drove signups, helped to name and rebuild the Team Playbook into a content marketing asset, and audited and updated digital marketing to align with customer behavior and insights.Before this, I served as executive director of a national, highly-visible public nonprofit that supported tens of thousands of people each year. I achieved success with a strategic web presence (optimized for organic search and conversions), targeted campaigns, diversified streams of revenue, newsworthy PR efforts, large-scale public relationships with influencers, financial transparency, streamlined operations, and by championing a competent and cohesive team of mostly volunteers. This experience has continued to shape how I market today: - I can make any budget work.- I am agile and pivot as needed.- I see the big picture, and how each tactic grows a company.- I build environments that inspire people to give their best work.- I lean into best practices but am not afraid of out-of-the-box ideas.