Moriah J. Email & Phone Number

Orlando, Fl, Us

Northbrook, Illinois, Us

• Managed website revamp project for highly technical audience, including webpages, blogs, and social media content.• Oversaw project management tasks to ensure timely delivery and quality content creation.• Collaborated with cross-functional teams to optimize content for demand generation and global campaigns.

Riverwoods, Il, Us

- Developed and wrote clear and persuasive copy for credit card products, including email campaigns, landing pages, and promotional materials.- Collaborated with the marketing team to create engaging content that aligned with brand voice and regulatory requirements.- Conducted A/B testing on various copy elements to optimize conversion rates and user engagement.- Managed the end-to-end process of copywriting projects, from initial research and brainstorming to final edits and compliance checks.- Utilized SEO best practices to enhance the online visibility of credit card products and services.- Analyzed customer feedback and market trends to refine messaging and improve communication strategies.- Worked closely with legal and compliance departments to ensure all copy was compliant with industry regulations.- Assisted in the development of brand guidelines to maintain a consistent voice across all marketing channels.- Provided editorial support to other departments, ensuring clarity and consistency in all company communications.- Monitored the performance of written content, using analytics to track engagement and make data-driven improvements.

Schaumburg, Il, Us

- Led the content strategy for digital marketing campaigns for various clients, ensuring alignment with client objectives and brand standards.- Managed a team of writers, designers, and SEO specialists to produce high-quality content across multiple platforms.- Developed editorial calendars and content roadmaps to guide the creation and distribution of content for client campaigns.- Conducted content audits to assess the effectiveness of existing content and identify opportunities for improvement.- Collaborated with account managers and clients to understand their business goals and tailor content to their target audiences.- Oversaw the content lifecycle, from ideation and creation to publishing and analysis, ensuring timely delivery and impact.- Utilized analytics tools to track content performance, generate reports, and provide insights for optimizing future campaigns.- Ensured all content was SEO-optimized to maximize online visibility and drive organic traffic.- Facilitated content workshops and training sessions for clients to enhance their internal content capabilities.- Maintained a content repository and ensured all content assets were organized and easily accessible for stakeholders.- Acted as the brand guardian, upholding content quality standards and ensuring consistency across all client communications.

Altamonte Springs, Fl, Us

- Developed and implemented content marketing strategy to enhance brand visibility and engagement within the financial industry.- Produced SEO-optimized content including blog posts, articles, and case studies to drive organic traffic and generate leads.- Managed social media accounts, creating and scheduling posts that highlighted financial insights and company achievements.- Collaborated with cross-functional teams to produce educational video content and webinars for client engagement and retention.- Analyzed content performance metrics to refine strategies and report on ROI to stakeholders.- Stayed abreast of financial market trends to ensure content relevancy and thought leadership.

Zamudio, Vizcaya, Es

- Crafted compelling and informative content to promote awareness about renewable energy solutions and sustainability practices.- Collaborated with subject matter experts to produce technical articles and whitepapers on renewable energy technologies and innovations.- Managed the company's blog, curating a mix of industry news, case studies, and customer success stories. - Developed marketing collateral such as brochures, flyers, and e-books to support sales and marketing initiatives.- Created and optimized web content for SEO to improve the company's online presence and organic search rankings.- Engaged with the online community through social media platforms, fostering discussions on renewable energy topics.- Analyzed content performance using analytics tools to adjust strategies and improve engagement and conversion rates.

Master Of Arts - Ma, Marketing

Bachelor Of Arts (Ba), International Business