Moriah Lark Jacobs Email & Phone Number

Dallas, TX, US

New York, NY, US

• Project manager and marketing consultant overseeing the fulfillment of global marketing partners' full sponsorship portfolios across NBA, WNBA, NBA G League, USA Basketball. Independently manage day-to-day partner.
• Develop and leverage effective relationships and build credibility with external partners and their lead agencies. Establish partnership goals, identify success metrics, and develop a measurement plan to demonstrate.

New York, NY, US

• Act as team lead for Global Partnerships Social Justice and Impact Task Force collaborating with key internal stakeholders including D&I, Content, Marketing and Social Responsibility to help advance the league’s social.
• Develop and lead adoption of strategic social impact practices (e.g. Social Impact Business Transformation). Subject matter expert of industry trends to inform go-to-market strategy with both current and new partners.
• Collaborate with D&I/HR to identify and implement strategic process improvements (e.g. diverse and inclusive hiring practices, implementation of anti-racism trainings) to ensure a diverse and inclusive organizational.

Bristol, CT, US

• Analyze marketplace data (consumer insights, competitive landscape, industry trends) to cultivate sales marketing materials emphasizing benefits across all media platforms (TV, digital, social, print and experiential).
• Project manager for Sales, Commercial Operations, Ad Operations, Programming, Editorial and Production to coordinate the scheduling and placement of on-air and digital enhancements across ESPN platforms for.
• Interpret and manage all partnership deal points against sports specific revenue goals and objectives including The ESPYS and The Undefeated increasing efficiency to minimize costs and secure approximately $13 million.
• Assist team in managing full cycle of partnerships for The ESPYS and The Undefeated from ideation through execution creating turnkey opportunities for clients, leveraging the best in class brand integrations to key.
• Collaborate with internal teams to create the strategy to fuel interest and attraction in the marketplace to launch ESPN’s newest affinity site, TheUndefeated.com, creating valuable reach to the 18-34 African-American.
• Partner with key internal stakeholders including Editorial/Production, Revenue Management, and the Executive Leadership team to interpret and develop strategy to grow the Multicultural business, creating valuable.

Miami, Florida, US

• Collaborated with creative agency to enhance and increase engagement for Popeyes brand across all social media platforms
• Evaluated trends of Millennial QSR consumers and applied an effective strategy of implementation to target and resonate with a key demographic for the Popeyes brand on digital, social, and mobile platforms and loyalty.
• Worked cohesively with key stakeholders including Popeyes Operations, Development, and Field Marketing teams to survey marketplace and formulate objectives for an effective campaign to target Hispanic consumers
• Identified and consolidated techniques for innovative packaging to increase Popeyes functionality, portability, user engagement and overall brand awareness
• Facilitated and systemized the collection of geo-location updates for more than 2,000 restaurants to enhance locator guest interface

• Developed financial reports to aid in the forecasting of the company’s profits
• Constructed a new fiscal year contract of operations and tools for the firm’s biggest client
• Analyzed the current status of client’s organizational structure to determine the level of Human Equity engagement
• Drafted presentations and tools to teach and promote the concept of Human Equity resulting increased engagement and productivity among employees

New York, NY, US

• Analyzed trends and statistics on social media (Facebook, Twitter, Pinterest) to establish a strong presence in the 11 to age 17 youth market
• Provided creative solutions to increase website activity for the NBA Hoop Troop brand
• Created specific initiatives to target African-American consumers and developed grass root activities to cultivate and penetrate all minority communities
• Acted as public relations coordinator for the 2012 NBA Rookie draftees. Responsible for acquiring major publicity and proper representation of rookies to multimedia outlets such as: NBA TV, NBA International, Sirius XM.
• Performed comparative analysis of best practices to increase ticket sales within the league
• Researched marketing, management, and event planning techniques to provide innovative sales and marketing strategies to increase profitability for each NBA team

Park Ridge, Illinois, US

• Aided in the improvement of a legal documentation process for approximately 150 churches
• Corresponded and interacted with 150 churches to establish automated records system
• Collected and processed financial contributions of approximately $10,000 per day to ensure the accurate and timely posting into the accounting system
• Generated financial reports to help determine the financial stability of the churches
• Evaluated the overall financial and operational conditions of the churches
• Researched and identified differences between inter-state rules and regulations to provide cost-effective solutions

Abbott Park, Illinois, US

• Corporate Development Summer Intern Abbott Laboratories, Abbott Park, IL May 2010-August 2010
• Developed a blueprint to align the pharmaceutical, vascular, diabetes and other business lines to gain a stronger presence in the multicultural marketplace
• Generated ideas to diversify the current portfolio to increase sales
• Enhanced exposure of Nutrition diabetes franchise via participation at Essence Music Festival
• Completed assessment of Telemedicine opportunities for Abbott Diabetes Care business

Bs, Business Administration

Master Of Business Administration (M.B.A.), Business Administration, Marketing Concentration