Maria Clara Martins Email & Phone Number

São Paulo, Brazil

Responsible for the redesign and navigation flow review of software widely used in the management of small and medium-sized industries in Brazil, significantly impacting the optimization of production processes.→ Product redesign, delivering remarkable improvements in user experience (UX) and process efficiency.→ Analyze business objectives and user needs through benchmarking, stakeholder and user research, and other discovery methods.→ Develop intuitive navigation flows and user journeys.→ Create high-fidelity interactive prototypes, ensuring effective testing and validation.→ Implement interface improvements to make it accessible, intuitive, and aligned with industry best practices.→ Oversee development handoff and maintain daily communication with developers to ensure project feasibility and successful implementation.→ Identify market opportunities and trends to create innovative user experiences.→ Strategically collaborate in team meetings, discussing projects, results, and metrics to promote a culture of innovation and continuous improvement.

Branding para micro e pequenas empresas. · Estudar o mercado e o negócio para criar branding e style guide coerentes com a visão do cliente, objetivos de negócio e público-alvo;· Criar padrões visuais e projetos gráficos para toda expressão visual da marca, como campanhas publicitárias e materiais online e offline, expressando a mensagem da marca de forma adequada a cada público e formato de publicação;· Estar em contato direto com clientes e elaborar defesas conceituais de estilo para os mesmos.

Juiz De Fora, Minas Gerais, Brasil

Designer in the Communication and Marketing sector. Worked in the team preparing strategic materials for the promotion of services and training offered.· Create visual materials for different communication channels and social networks, focusing on graphic design, for programs fostering technological entrepreneurship or for events within the innovation ecosystem;· Apply concepts of information architecture, text layout, harmony, and contrast to ensure content consistency, as well as to promote better readability and legibility in visual communication;· Provide branding and marketing consultancy for incubated startups, ensuring a strong and coherent visual identity;· Prepare documentation for strategic planning meetings and audits.

Juiz De Fora, Minas Gerais, Brasil

As a scholarship holder in customer service at the university's helpdesk, my role was to assist the academic community, clarifying doubts and addressing administrative demands.· Listening and empathizing with the students, seeking a solution to their concerns.· Providing in-person and phone assistance, focusing on guidance and problem-solving.· Following procedures and administrative protocols from different university departments. Contributed to my ability to organize and conduct projects in a structured and efficient way, as well as expanding my vision on the importance of working in a multidisciplinary team.· Supporting the ceremonial team in university events, such as vestibular, enrollment and graduation. This experience taught me to handle dynamic situations and unexpected challenges, enhancing my leadership and adaptability skills.

Bachelor'S Degree In Design, Industrial Design

The generalist education in Design provided an integrated view of various design areas and a global perspective of the product, allowing.

Ux/Ui Design Intensive, Digital Design & Multimedia

Processes and methods applied in product development, from discovery to delivery. · User-centered design. · Quantitative and qualitative.

Technical Education, Furniture Design & Manufacture

Creative and design tools with a focus on finding creative, technically feasible and user-friendly solutions. · Knowledge about materials.

Interdisciplinary Bachelor In Arts And Design, Design And Applied Arts

Interdisciplinary education in the Arts. It covered Design, Cinema, Fashion and Visual Arts. Through a broad curriculum, I developed.