Moria Nobella Sirait Email & Phone Number

Jakarta, Indonesia

Driving collaboration and growth through strategic marketing partnerships. Developed and executed data-driven strategies, leveraging partner synergies to maximize market reach and engagement.Achievement : Successfully increased platform traffic by 81% compared to last year, focusing on data-driven marketing initiatives and customer engagement.

Jakarta, Indonesia

Lead responsibility for raise brand awareness, brand positive sentiment, brand value, also brand consideration through online (digital marketing) and offline (ATL/BTL) channels. Creating and managing campaigns designed to build brand awareness and generate sales leads. Making 360 marketing strategy for products, services, and product lines resonate with current or potential customers to increase customer acquisition and retention. • Building communication, and product USP, for product campaign by adjusting each target or market segment (research-based). • Conducting market research to identify trends and opportunities in specific industries or markets• Evaluating the success of marketing campaigns based on their performance in terms of reach, frequency, response rates, also sales.• Coordinating with cross departments to develop new products or services in response to customer demand

Jakarta, Indonesia

Lead responsibility for conducting market and competitive intelligence to analyze opportunities and threats from competitors.• Market Intelligence: Monitoring and analyze competitor’s activity• Gather and evaluate relevant market and competitor information to determine threats and new opportunities thru data analysis of consumer preferences, spending patterns, market trends (analysis by cities) and retail visit• Collaborate with Consumer Insight team in conducting survey to generate stronger insight• Analyze sales productivity based on data & provide recommendation for greater sales strategyAlso developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

Jakarta Raya, Indonesia

Managed and developed marketing research for non-food product category across Indonesia - contributed for ~40% revenue • Developed market insight through holistic market analysis including market landscape assessment• Led end-to-end process including market pool analysis (e.g. market sizing, market penetration), customer behavior, product readiness, etc.• Formulated “right-to-play” and new branding positioning of various products based on product performance, competitor landscape and customer analyses for revenue growth• Including to the process of designing research methods such as interviews and questionnaires, carrying out qualitative or quantitative research, analysing, translating and presenting results

Indonesia

Led a team of 4 people to improve organization culture and enhance human resource skillset for every division – responsible for 5,000+ employees• Defined aspiration of new company culture, cascading communication plan and role modelling actions for culture transformation (e.g. on-boarding cultural training, mentoring program by leaders)• Ensure all employee to understand and implementing company culture• Identified employee competencies to have training and development needs across all functions through job analysis• Developed materials and conducted trainings / capability buildings for managers and associates• Led and managed internal events to improve employee engagement (e.g. team bonding event, gathering)• Analyze and evaluate training programs• Manage organizational review by making and developing organizational structures, work load analysis, job analysis, and job evaluation, to support the achievement of company vision

Jabodetabek , Indonesia

Assisted recruitment process

Indonesia

Assisted recruitment process across 10+ departments • Developed job publications across 3 major job platforms – developed poster with detailed job description for each department• Screened submitted CVs to be further assessed for next recruitment process

Indonesia

Supported operations and activities for Board of Governors of Bank Indonesia• Supported all business activities (e.g. meeting, site visit planning)• Developed regular reports of expenses for all activites related to Board of Governors of Bank Indonesia

Jabodetabek , Indonesia

- Help people to planing and organizing their events. - Control an event from conception to clean up. - Meet with clients to work out event details, plan with the client and team, scout and book locations, food, entertainment, staff and cleanup. - Create budgets and stick to them, as well as organize transportation, hire and wrangle keynote speakers or celebrities, - Generally make sure the event runs smoothly, efficiently and handle any crisis that may come up.