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For the past 6 years I’ve mastered the ins and outs of Startup marketing. I have a deep understanding of what it takes to make a product successful. An expert in all aspects of performance marketing, my skillset spans all facets of startup marketing – from growth and analysis all the way to messaging and product marketing. I’m an avid believer in measuring and optimizing marketing efforts using A/B testing and statistical tools according to the relevant KPIs such as retention, LTV and ROI. My passion lies in seeing a company grow from an idea to a success story, and I don’t hesitate to get my hands dirty doing whatever is needed to make it happen.
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Co-FounderZinqIsrael -
Marketing SpecialistFreelance 2016 - Present
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Marketing Consultant For StartupsFreelance 2016 - PresentFor the last two years I’ve been working with several startups, on afreelance base, using my knowledge and experience to help them withtheir growth efforts.My responsibilities are managing and optimizing the marketing funnelthrough all acquisition channels - creating marketing materials,managing all online channels, analyzing and reporting the effect andcost of the company’s marketing efforts.
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Lecturer, Online MarketingThe College Of Management Academic Studies 2017 - Present -
Lecturer, Online Marketing & Facebook Marketing ProgramElevation Academy 2016 - PresentTeaching an extensive Facebook Marketing course - from thefoundations of Facebook marketing to best practices and advancedtechniques.
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Director Of MarketingAdika Oct 2018 - Jul 2019
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Co Founder & CmoOndigo Apr 2015 - Jun 2016Israel -
Lecturer, Performance Based MarketingIdc Herzliya 2014 - 2016 -
Head Of Growth & Performance MarketingDapulse Labs 2014 - 2015• Leading the growth of this B2B company from 30 paying customer to about2000 paying customer and $1M ARR. Responsible for creating the financialmodel and forecast for the company’s growth.• Establishing the entire marketing process. Creating kpi-based marketing plan,full responsibility for the company’s marketing funnel, a/b testing, marketingautomation tools and email funnel.• In charge of creating and optimizing the company’s messaging for landingpages, banners, corporate website and more.• Responsible for finding and developing new opportunities and businesscooperation.• Managing a team of marketing managers with a monthly budget of $120K• Part of the company’s leading team, reporting to CEO. -
User AcqusitionEverythingme 2013 - 2014• Creating, running and managing high-budgets mobile campaigns of user acquisition in Facebook and Google• Working closely with advertising networks• Proficient in working both in the Facebook Power Editor and with various PMDs• In charge of A/B testing brand messaging via Facebook tools• Participated in monetization efforts, helping to create the company’smonetization scheme
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Marketing ManagerWhiteweb Jan 2011 - Jun 2013• Creating, running and managing user acquisition campaigns for our home- brewed Facebook game, focusing on optimizing ROI, user acquisition and user retention• Participated in game design to optimize KPIs• Analyzing performance and campaigns quality based on KPIs such as CPI,ROI, LTV and more, and implementing insights both on the marketing side and on the product side• Running e-commerce campaigns for brands to optimize engagement, community building and sales to end-users• End-to-end marketing: Consulting to clients on conversion and optimization on their own websites.• Worked with Facebook, Google AdWords, Google Analytics, Yandex and more.Main Projects:o Adika–Web-basedFashionRetailo SlotsBox – Facebook-based slot machines game o SlotsPoint - Facebook-based slot machines game o GCMed–MedicalTourismo iOption – Binary options platform
Mori Baum Skills
Mori Baum Education Details
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Psychology & General Linguistics
Frequently Asked Questions about Mori Baum
What company does Mori Baum work for?
Mori Baum works for Zinq
What is Mori Baum's role at the current company?
Mori Baum's current role is Co-Founder.
What is Mori Baum's email address?
Mori Baum's email address is mo****@****digo.me
What schools did Mori Baum attend?
Mori Baum attended Bar-Ilan University.
What skills is Mori Baum known for?
Mori Baum has skills like Sem, Online Marketing, Ppc, Online Advertising, Web Analytics, Google Adwords, Marketing, Affiliate Marketing, Seo, Google Analytics, Social Media Marketing, Management.
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