Mori Baum Email & Phone Number

Israel

For the last two years I’ve been working with several startups, on afreelance base, using my knowledge and experience to help them withtheir growth efforts.My responsibilities are managing and optimizing the marketing funnelthrough all acquisition channels - creating marketing materials,managing all online channels, analyzing and reporting the effect andcost of the company’s marketing efforts.

Teaching an extensive Facebook Marketing course - from thefoundations of Facebook marketing to best practices and advancedtechniques.

Israel

• Leading the growth of this B2B company from 30 paying customer to about2000 paying customer and $1M ARR. Responsible for creating the financialmodel and forecast for the company’s growth.• Establishing the entire marketing process. Creating kpi-based marketing plan,full responsibility for the company’s marketing funnel, a/b testing, marketingautomation tools and email funnel.• In charge of creating and optimizing the company’s messaging for landingpages, banners, corporate website and more.• Responsible for finding and developing new opportunities and businesscooperation.• Managing a team of marketing managers with a monthly budget of $120K• Part of the company’s leading team, reporting to CEO.

• Creating, running and managing high-budgets mobile campaigns of user acquisition in Facebook and Google• Working closely with advertising networks• Proficient in working both in the Facebook Power Editor and with various PMDs• In charge of A/B testing brand messaging via Facebook tools• Participated in monetization efforts, helping to create the company’smonetization scheme

• Creating, running and managing user acquisition campaigns for our home- brewed Facebook game, focusing on optimizing ROI, user acquisition and user retention• Participated in game design to optimize KPIs• Analyzing performance and campaigns quality based on KPIs such as CPI,ROI, LTV and more, and implementing insights both on the marketing side and on the product side• Running e-commerce campaigns for brands to optimize engagement, community building and sales to end-users• End-to-end marketing: Consulting to clients on conversion and optimization on their own websites.• Worked with Facebook, Google AdWords, Google Analytics, Yandex and more.Main Projects:o Adika–Web-basedFashionRetailo SlotsBox – Facebook-based slot machines game o SlotsPoint - Facebook-based slot machines game o GCMed–MedicalTourismo iOption – Binary options platform