Mori Mickelson Email & Phone Number

Long Island City, New York, US

Columbus, Ohio, US

Columbus, Ohio, US

Columbus, Ohio, US

• Launched and grew Victoria's Secret's social channels starting with Facebook in 2009, and created and oversaw the brand's social media voice. Victoria's Secret has consistently ranked among the highest brands on social.
• Oversaw copy and collaborated on content strategy for all social platforms for Victoria's Secret & Victoria's Secret Sport.
• Copy lead and content strategist for Victoria's Secret Fashion Show digital content for 7+ years, including mini-sites, sweepstakes, broadcast companion, brand videos and social media.
• Copy lead and content strategist for Victoria's Secret Swim Special online destination.
• Content lead for custom digital projects, sweepstakes, contests, loyalty and Angel Credit Card programs, customer service initiatives, SMS, mobile app and digital experiences.
• Curated, wrote and edited VS All Access (former VS brand blog).

• Partial Client List: Wyndham Hotels & Resorts, FitFlop, O
• P
• I, Viva Labs, Panasonic, Victoria's Secret, Glaceau/Vitaminwater, Soap & Glory Cosmetics, The International Culinary Center/The French Culinary Institute, Foodmatch, Olavie Skincare, W.J. Deutsch & Sons, HarperCollins.

New York, New York, US

• Bliss founder (and copy queen) Marcia Kilgore passed the voice torch to me in March 2005. Our 2-person team was responsible for creative and copy for all channels of this $100 million spa and beauty company, which was.
• Marketing pieces including bouncebacks, postcards, sampling/street team promotion, kiosks/vitrines, invites, spa menus, collateral for wholesale and corporate gift divisions, plus POS signage for Bliss Spas and in-spa.
• Bliss US, UK, Kong Kong and W-branded catalogs, site copy, banner ads, mini-sites and email.
• Product naming and packaging for Bliss, Remède, Poetic and co-branded products, plus copy for all third-party skincare, body, hair, fitness and nutraceutical products.
• Copy for co-branded in-flight Shut-eye service with JetBlue and co-branded projects with Starwood sister brands, including SPG promotions, room/spa/event promotions for W Hotel, and naming/amenity programs with W.
• Launch campaigns and POS for new spas and doors across the U.S., Europe and Asia, including the You Be The Fudge brownie taste-off.

New York, NY, US

I went from freelance copywriter to full-time marketer when the JCC moved into its shiny new building in early 2002. For the next fifteen months I laid the groundwork, conducting brand audits, creating marketing plans, installing vitrines, developing membership tiers and acquisition/retention campaigns for the JCC and its fitness center. Oh, and wrote tons.

• Produced, promoted, and managed sponsorships for tours and festivals in US & Europe (JVC Jazz Festival NY, JVC Jazz US Tour, Toyota Comedy Festival), including booking talent and venues, rider fulfillment, signage and.
• Negotiated artist endorsements, photo usage, synchronization licenses for JVC marketing campaigns.
• Coordinated production, and negotiated artist appearances and song clearances, for A&E broadcast and video of Newport Jazz Festival.
• Supervised staffing for JVC Jazz Press parties.
• Negotiated hotel sponsorship for Toyota Comedy Festival and initiated in-flight music deal for JVC Jazz.
• Managed artist/VIP tickets and box office settlement for JVC Jazz Festival NY through 2001.Manager of Festival Advertising (1993)

• The Y is renowned for its concerts, lectures and poetry series, cultural and arts programs, adults and children’s classes, camps and fitness center. In 1993, after I partnered with them on a Toyota Comedy Festival.
• Created and produced the annual Taste of the Y, taking the Y’s acclaimed cultural programming outdoors for one day a year. It quickly became one of NYC’s largest and most popular multi-block festivals.
• Introduced corporate sponsorships to the Y and expanded strategic partnerships with area businesses.
• Performed all creative, traffic and media planning functions, from marketing plans and insertion orders, to development of identity standards, to concepting and writing campaigns, ads, collateral and the Y catalog.

• Over the three years I produced and directed this free annual festival for City of New York Parks & Recreation, I transformed it from a small event concentrated around the Cloisters into a large destination festival.
• Booked and scheduled 200+ performers and demonstrators.
• Solicited and placed 60+ vendors/exhibitors.
• Secured corporate/media/in-kind sponsors and grants.
• Recruited and supervised staff of 100+ volunteers.
• Developed and supervised PR, promotion, program/ad sales.

• PMC catered to Japan’s thirst for American recording artists, actors and athletes through concert and theatrical tours, and ad campaigns for top brands. It was a year-long immersion in Japanese business practices and.
• Produced Sony’s East Meets West concert series at the Bottom Line (1988), broadcast on NHK.
• Negotiated A-list talent for Japanese ad campaigns and endorsement deals.
• Coordinated overseas tours for American recording artists, as well as production, locations and permits for commercial shoots in the U.S.
• Immigration for concert tours abroad and Japanese film crews in the U.S.

• Initiated, trafficked and proofed all credits and package copy.
• Directed copy and production of CDV launch catalog.
• Oversaw releases from recording through shipment, monitoring and coordinating status of product between A&R, Marketing, Promotion, Legal, Creative and Production.
• Started as Assistant to Senior VP of A&R (1986-87), coordinating recording sessions, listening parties and other industry events.

US

Coordinated recording sessions, listening parties and other industry events.

• Pitched and produced entertainment and programs for conventions for corporate and association clients at The Fontainebleau, The Diplomat, The Boca Raton Hotel & Club, The Marriott Marco Beach Resort and other South.
• Booked and managed lounge entertainment for several high-profile South Florida resorts.

Booked air talent appearances, coordinated radio contests and promotions, and wrote on-air copy and jingles.

Coordinated radio contests and promotions, and wrote on-air copy and jingles.