• Launched and grew Victoria's Secret's social channels starting with Facebook in 2009, and created and oversaw the brand's social media voice. Victoria's Secret has consistently ranked among the highest brands on social media in both industry recognition and followers. • Oversaw copy and collaborated on content strategy for all social platforms for Victoria's Secret & Victoria's Secret Sport.• Copy lead and content strategist for Victoria's Secret Fashion Show digital content for 7+ years, including mini-sites, sweepstakes, broadcast companion, brand videos and social media. • Copy lead and content strategist for Victoria's Secret Swim Special online destination.• Content lead for custom digital projects, sweepstakes, contests, loyalty and Angel Credit Card programs, customer service initiatives, SMS, mobile app and digital experiences.• Curated, wrote and edited VS All Access (former VS brand blog). • Concepted and scripted brand videos, and was responsible for individual video and YouTube channel copy. • Led NYC HQ Pelotonia charity bowling event and raffle, which raised over $100K for cancer research• Created 2009-2010 megabrand holiday tagline: 'One Gift, 1000 Fantasies.'• Launched and oversaw SEO copy for home, landing and collection pages, as well as roll-out and production of optimized descriptions for all products online. (Completed SEO pioneer Bruce Clay’s advanced search engine optimization training and certification.)• Wrote, edited and managed email copy.• Led brand’s move from catalogue-first to web/digital-first product copy process.

Partial Client List: Wyndham Hotels & Resorts, FitFlop, O•P•I, Viva Labs, Panasonic, Victoria's Secret, Glaceau/Vitaminwater, Soap & Glory Cosmetics, The International Culinary Center/The French Culinary Institute, Foodmatch, Olavie Skincare, W.J. Deutsch & Sons, HarperCollins, 27smithstreet.com, Laurie Berkner, Next Generation Yoga, and Stamford JCC & Fitness Center.

Bliss founder (and copy queen) Marcia Kilgore passed the voice torch to me in March 2005. Our 2-person team was responsible for creative and copy for all channels of this $100 million spa and beauty company, which was owned by Starwood and experienced exponential growth throughout the US, UK, EU and Asia during my 3-year tenure. • Marketing pieces including bouncebacks, postcards, sampling/street team promotion, kiosks/vitrines, invites, spa menus, collateral for wholesale and corporate gift divisions, plus POS signage for Bliss Spas and in-spa stores, Sephora, and other retailers.• Bliss US, UK, Kong Kong and W-branded catalogs, site copy, banner ads, mini-sites and email.• Product naming and packaging for Bliss, Remède, Poetic and co-branded products, plus copy for all third-party skincare, body, hair, fitness and nutraceutical products.• Copy for co-branded in-flight Shut-eye service with JetBlue and co-branded projects with Starwood sister brands, including SPG promotions, room/spa/event promotions for W Hotel, and naming/amenity programs with W, Aloft, St. Regis and Sheraton.• Launch campaigns and POS for new spas and doors across the U.S., Europe and Asia, including the You Be The Fudge brownie taste-off.• Copy for strategic partnerships with Crunch, Equinox and others.• Created the brand’s core words/values and mission statement.

I went from freelance copywriter to full-time marketer when the JCC moved into its shiny new building in early 2002. For the next fifteen months I laid the groundwork, conducting brand audits, creating marketing plans, installing vitrines, developing membership tiers and acquisition/retention campaigns for the JCC and its fitness center. Oh, and wrote tons of copy.

• Produced, promoted, and managed sponsorships for tours and festivals in US & Europe (JVC Jazz Festival NY, JVC Jazz US Tour, Toyota Comedy Festival), including booking talent and venues, rider fulfillment, signage and hospitality, management of artist/VIP tickets, meet & greets, coordination with broadcast partners (HBO, A&E, PBS), budgets.• Negotiated artist endorsements, photo usage, synchronization licenses for JVC marketing campaigns.• Coordinated production, and negotiated artist appearances and song clearances, for A&E broadcast and video of Newport Jazz Festival.• Supervised staffing for JVC Jazz Press parties.• Negotiated hotel sponsorship for Toyota Comedy Festival and initiated in-flight music deal for JVC Jazz.• Managed artist/VIP tickets and box office settlement for JVC Jazz Festival NY through 2001.Manager of Festival Advertising (1993)• Ran in-house agency and oversaw media buys, production of print/radio ads and collateral for JVC Jazz, Toyota Comedy, Mellon PSFS Jazz, and Newport Jazz and Folk Festivals. Manager of Ticket Operations, JVC Jazz Festival NY (1991 & 1992)• Managed box office operations for 10-day festival, spanning 30+ events at Beacon Theatre, Carnegie Hall, Lincoln Center, SPAC, Symphony Space, Town Hall and other venues.• Determined scaling, assigned and pulled tickets (including artist and press comps, VIP, sponsor and label buys, trade, house seats, mail orders, etc.).• Supervised staff of 5+ for mail order and satellite box offices.• Supervised settlement and night-of box office operations.Production Director, JVC Jazz US Tour• Road management and rider fulfillment of Chicago, Atlanta and Houston tour dates.• Coordinated talent, travel, hospitality, and sponsor, press and record label efforts.Talent/Production Coordinator• Talent negotiations, immigration, travel and rider fulfillment for 1990 Budweiser Newport Jazz Festival in Japan.• Coordinated artist appearances/meet-&-greets for JVC Jazz Festival NY

The Y is renowned for its concerts, lectures and poetry series, cultural and arts programs, adults and children’s classes, camps and fitness center. In 1993, after I partnered with them on a Toyota Comedy Festival event, they offered to create a job specifically for me. The next four years were a turning point, as I not only produced many events for the Y, but I also became the Y’s in-house marketing/ad agency and wrote or touched virtually every piece of copy.• Created and produced the annual Taste of the Y, taking the Y’s acclaimed cultural programming outdoors for one day a year. It quickly became one of NYC’s largest and most popular multi-block festivals.• Introduced corporate sponsorships to the Y and expanded strategic partnerships with area businesses.• Performed all creative, traffic and media planning functions, from marketing plans and insertion orders, to development of identity standards, to concepting and writing campaigns, ads, collateral and the Y catalog.

Over the three years I produced and directed this free annual festival for City of New York Parks & Recreation, I transformed it from a small event concentrated around the Cloisters into a large destination festival that sprawled the entire 67-acre park, with a single-day attendance of 60,000+. • Booked and scheduled 200+ performers and demonstrators.• Solicited and placed 60+ vendors/exhibitors.• Secured corporate/media/in-kind sponsors and grants. • Recruited and supervised staff of 100+ volunteers.• Developed and supervised PR, promotion, program/ad sales.• Coordinated efforts of all agencies and parties, including the Parks Department, NYPD, NYFD, MTA, FAA, EMS, The Met/Cloisters Museum, school districts, libraries, community board, elected officials, local businesses, sponsors and the media.

PMC catered to Japan’s thirst for American recording artists, actors and athletes through concert and theatrical tours, and ad campaigns for top brands. It was a year-long immersion in Japanese business practices and culture.• Produced Sony’s East Meets West concert series at the Bottom Line (1988), broadcast on NHK.• Negotiated A-list talent for Japanese ad campaigns and endorsement deals. • Coordinated overseas tours for American recording artists, as well as production, locations and permits for commercial shoots in the U.S.• Immigration for concert tours abroad and Japanese film crews in the U.S.

• Initiated, trafficked and proofed all credits and package copy. • Directed copy and production of CDV launch catalog. • Oversaw releases from recording through shipment, monitoring and coordinating status of product between A&R, Marketing, Promotion, Legal, Creative and Production. • Started as Assistant to Senior VP of A&R (1986-87), coordinating recording sessions, listening parties and other industry events.

Coordinated recording sessions, listening parties and other industry events.

• Pitched and produced entertainment and programs for conventions for corporate and association clients at The Fontainebleau, The Diplomat, The Boca Raton Hotel & Club, The Marriott Marco Beach Resort and other South Florida resort hotels.• Booked and managed lounge entertainment for several high-profile South Florida resorts.

Booked air talent appearances, coordinated radio contests and promotions, and wrote on-air copy and jingles.

Coordinated radio contests and promotions, and wrote on-air copy and jingles.