I'm a seasoned executive with over two decades of experience in propelling sales growth and business development. As a visionary leader, I specialize in implementing strategic initiatives that consistently surpass targets and elevate organizational performance.Throughout my career, I've honed my expertise in strategic sales planning, stakeholder management, sales forecasting and operations, customer acquisition, and business development. My leadership skills are evident in managing high-performing teams, fostering a collaborative culture, and achieving impactful results across diverse sectors in both B2B and B2C environments.In my most recent role as President at Volvo Cars Mont-Royal, I spearheaded visionary guidance, implemented comprehensive sales tactics, and cultivated partnerships to achieve remarkable results, including a 123% YoY increase in new vehicle sales and a 250% profit upswing.I am passionate about leading and mentoring teams, evaluating performance, assessing training needs, and conducting training sessions to improve productivity. My goal is to continue leveraging my skills and experience to drive success for my future endeavors. Connect with me to explore potential collaborations and opportunities for growth.
Gestion Christian Morin - 9397-8864 Quebec Inc.
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PresidentGestion Christian Morin - 9397-8864 Quebec Inc. May 2019 - PresentMontreal, Quebec, Canada
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PresidentVolvo Cars Mont-Royal Oct 2021 - Nov 2023Mont-Royal, Quebec, CanadaIn this organization, I took on the role of providing visionary guidance and strategic orientation, ensuring alignment with corporate objectives, prevailing market dynamics, and customer requisites. By formulating and executing comprehensive sales tactics, I not only propelled market dominance but also surpassed sales benchmarks, resulting in consistent annual revenue escalation.To achieve these milestones, I actively cultivated and sustained partnerships with pivotal stakeholders, including automotive manufacturers, suppliers, financial institutions, and local communities. This approach not only fostered avenues for business development but also fortified the dealership's standing in the industry.In leading the adept management cadre, I directed the establishment of a culture grounded in corporate values, collaboration, and continual enhancement. This, in turn, led to heightened staff engagement and sustained loyalty to the organizational ethos.Some of my achievements in this role include:• Achieved remarkable 123% year-over-year enhancement in new vehicle sales, elevating national ranking from 10th to 4th.• Attained outstanding 253% year-over-year surge in pre-owned vehicle sales, propelling national ranking from 19th to 1st.• Engineered substantial financial turnaround, transforming deficit in 2021 into noteworthy 250% profit upswing in 2022.• Orchestrated remarkable market share transformation, converting -91.53% deficit in 2021 into robust 19.21% in 2022.• Partnered with finance department to devise and administer budgets, financial projections, and cost containment initiatives, optimizing profitability while preserving operational efficiency. Transformed our financial state from deficit in 2021 to striking 250% increase in profit in 2022. -
Vice President Exécutif Et Associé, Groupe Gravel AutoLe Groupe Gravel Apr 2020 - Apr 2023Montreal, Quebec, CanadaIn this role, I orchestrated operations for seven regional dealerships, overseeing 200+ employees and fostering a culture of collaboration. My strategic counsel and oversight covered all facets of dealership operations, resulting in annual revenue expansion by attaining sales and profitability targets. I streamlined processes, incorporated innovative technologies, and upgraded systems to enhance efficiency and customer service.Some of my achievements in this role include:• Achieved 62% reduction in ownership costs by optimizing inventory turnover rates, elevating parts department turnover from 4 to 7 times and new/used vehicle turnover from 3 to 9 times annually.• Led collaborative efforts with marketing team, resulting in remarkable 65% boost in digital traffic and significant 21% increase in physical foot traffic, enhancing brand recognition and customer engagement.• Established customer-centric culture, raising dealership's Google rating from 3.5 to average of 4.3 through exceptional customer service benchmarks and seamless purchasing experience. -
Vice President Of SalesAlbi Le Geant Jan 2017 - Apr 2020In my role, I am responsible for planning, establishing, and directing the implementation of strategic sales, marketing, business development, and key account management initiatives, all with the aim of achieving revenue and profitability goals. Additionally, I take the lead in mentoring and guiding team members, evaluating their performance, assessing training needs, and conducting training sessions to enhance overall productivity.Some of my achievements in this role include:• Secured top position nationwide for surpassing New Vehicle Sales targets by exceptional 157% with ALBI Volvo in 2018.• Achieved second-largest increase in New Vehicle Sales in region and third largest in country, boasting remarkable 60% growth at ALBI Volvo in 2018.• Attained third position nationally for Market Share, achieving impressive 13.5% with ALBI Volvo in 2018.• Ranked as #1 Parts Target Achiever in region and #2 nationally, exceeding targets with outstanding 125.5% at ALBI Volvo in 2018.• Earned top spot regionally and second place nationally in Sales Effectiveness, boasting exceptional 225.7% achievement at ALBI Volvo in 2018.• Achieved position within top 3 nationwide for Employee Engagement Survey with Medallia under Volvo Canada Journey in 2018.• Achieved Volvo Excellence’s Award in 2018, Hyundai President's Award in 2017, garnering acknowledgment as the top-performing dealer in terms of performance percentages. -
Regional Director Of OperationsDilawri Group Of Companies Feb 2015 - Jan 2017Montreal, Quebec, CanadaIn my role, I took charge of overseeing the operational performance and efficiency of multiple locations within the designated region. To ensure alignment with overall organizational goals and objectives, I developed and implemented strategic plans. I provided leadership and guidance to location managers, ensuring strict adherence to company policies, procedures, and standards.Some of my achievements in this role include:• Attained President's Award in 2016, securing recognition as leading overall dealer based on performance percentages with Subaru des Sources in 2016. -
Regional Manager, Quebec EastMazda Canada Inc Sep 2013 - Feb 2015Montreal, Canada AreaIn my capacity, I provided guidance to the sales, service, parts, and technical teams, overseeing end-to-end processes that encompassed lead generation, sales forecasting, order processing, customer satisfaction, and post-sales support. By analyzing market trends and competitor activities, I leveraged data-driven insights to identify opportunities and inform decision-making.To enhance our capabilities, I implemented sales analysis tools and processes, thereby improving the tracking and analysis of key performance metrics. This initiative resulted in enhanced sales forecast accuracy and informed decision-making. Additionally, I conducted regular performance evaluations, offering coaching and mentoring, and facilitated training programs to elevate the skills and knowledge of team members.Some of my achievements in this role include:• Successfully reversed 5-year downtrend in sales and profits within network, achieving notable 19.2% and 51.4% increase, respectively, in last fiscal year.• Nurtured robust relationships with more than 50 franchisees, leading to increased customer satisfaction and recurring sales, as evidenced by 2013 Canadian Automobile Dealers Association (CADA) survey for Quebec region, which demonstrated significant rise in overall satisfaction from 69.79% in 2012 to 83.43%, representing highest improvement nationwide. -
Manager, Sales Operations - Quebec RegionMazda Canada Inc Sep 2012 - Sep 2013Pointe - Claire, Quebec -
Manager, Business Management Ontario/Atlantic RegionMazda Canada Inc Sep 2010 - Aug 2012 -
District Sales ManagerMazda Canada Inc Nov 2008 - Aug 2010 -
District Parts And Service ManagerMazda Canada Inc May 2005 - Oct 2008 -
Parts And Accessory Marketing AnalystMazda Canada Inc Jun 2004 - May 2005 -
Sales Program And Co-Op Advertising AnalystKia Canada Jul 2001 - Jun 2004
Christian Morin Education Details
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Automotive Marketing Management -
Yale Som Executive Education -
Business Administration – Automotive Marketing (Bilingual Program)
Frequently Asked Questions about Christian Morin
What company does Christian Morin work for?
Christian Morin works for Gestion Christian Morin - 9397-8864 Quebec Inc.
What is Christian Morin's role at the current company?
Christian Morin's current role is Dynamic sales leader with over two decades of expertise propelling sales growth and fostering business development..
What schools did Christian Morin attend?
Christian Morin attended Northwood University, Yale School Of Management, Georgian College.
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Christian M.
Canada1genetec.com3 +151433XXXXX
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Christian Morin
Montreal, Qc -
Christian Morin
Deputy Senior Vice President - Software Engineering At IntactGreater Montreal Metropolitan Area3videotron.ca, intact.net, ingcanada.com4 +141634XXXXX
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