Managing Directorate of 5 Functions and total of 20 Manpower.(Growth, CRM, Creative, Content, & SEO/ASO)Key Resposibilities:Create grand strategy. GTM Plan, and KPIs for all team.* Working with all team supervisors to ensure the execution of the marketing strategy.* Oversee all budget and results for the acquisition.* Coaching all team members to increase productivity and capability.Key Achievement:- Increase user acquisition by 35% within 3 months.- Reducing cost of promotion by 95% by cut off unnecessary promotion and acquisition channel.- Increase of organic impression & traffic by 20%- Winning top Forex & Commodities keywords such as:‘Open demo account’,’USDJPY Price today’,‘XAUUSD Price Today’. and many more related keywords.- Working with the product team to develop centralized report using BI tools, and marketing technologies.- Developing new market acquisition channel such as:Event, VIP Dinner, Brand Ammbasador, Affiliate, etc.

(Paid Ads) Handling day to day ads targeting and optimization Oversee the collaboration with creative team to ensure great campaign creation. (Organic Content) Creating converting articles to drive traffic for website. (SEO/ASO - Web Optimization) Optimizing ASO for Google Play/ Apple AppStore Maintain App rating campaign (CRM) Create user communication and promo plan for upselling and cross selling existing users. Increase MPU around 3-10% monthly (Community and Influencer) Acquire new user by leveraging awareness and referral. Working micro and macro influencers to drive new user acquisition.

Managing 7 people in the team to plan, execute, analyze 360 degree acquisition strategy for new customer.Notable achievements:(PR-Events) :* GIIAS Platinum sponsor w/ Astra Financial - Using KOL such as Arif Muhamad, Fitra Eri, Raymond Chin and others* Monthly media release with at least 5-10 media coverage monthly.Paid Ads:- All time high acquisition number (near 3x growth since join date)- Lowering Acquisition cost by 37% with the same volume generated.- Highest monthly organic user acquisition everOthers:- Initiate collaboration with other business unit such as AstraPay, Moxa, Asuransi Astra, FIFGROUP and others.

Joining the late founders of BeliMobilGue.co.id as they open a new venture in automotive industry.Started as Head of Vertical (Business Line/LOB) and merge to be Head of Marketing towards the end of the tenure.Manage to growth the company's traffic and acquisition but it cannot survive the harsh situation during pandemic.

BeliMobilGue.co.id is now OLX AUTOSBeliMobilGue.co.id works as a service that helps car owners in Indonesia to be able sell their car within 1 hour, safe, easy, and free of charge.Role:* Report directly to Indonesia's Head of Marketing* Maintain the marketing team consisting of different focus (Paid Channel, Content, Event,etc) and help them to do their job smoothly.* Planning, oversee, and making a conclusion on marketing monthly budget spending based on the result.* Finding or prospecting new possible way to promote the service via new channel/ new ideas.Key Achievement:* Increasing 108% of website traffic from multiple marketing channel just in 6 months period. * Increasing 83% number of leads coming in 6 months.* Increase the effectiveness of spending and get 135% more sales in just 6 months. (all the point stated above is achieved with same amount of budget)* Optimizing the Acquisition cost up to 30% while also maintaining the business volume generated.* 2 Nationwide scale events and 30+ offline location across Jakarta Greater Area.

Handling UC We-Media. User Generated Platform to aggregate Blogger to create article or short content and build branding for themselves, and giving access to better monetization and freedom to create content.Core Responsibilities:* Responsible to increase the quality of content and handling the high profile user/creator in our platform* Organize the creator to guide them about topics that perform well and be more active in the system.* Building the branding for the high profile creator so they can have uniqueness.* Results & Achievements:* Reaching 7 million weekly page view (increasing 264% within 3 month)* Building the category of Technology and Automotive Content Creator Community* Establish the 'UC Movie Watcher' Projects to make some high profile movie reviewer write for UC Web* Alongside with the Community Operation team, UC We Media has grown to 55k accounts with 4k contributors actively creating 16k articles per week.

Starting as Social Media & Community Manager, i was promoted to be Associate Marketing Manager after 5 Month in Halomoney. Broaden my responsibility from Social Media Marketing to other channels such as SEO, Referrals, Offline, etc. Job Description :Planning content to be distributed through social media channel.Generating leads through social media conversion.Maintaining brand image and engaging with the users/ potential user.Planning and implementing Social Media Advertising.Looking for potential KOL to collaborate with.Results & Achievements:Increasing number of Sessions to website coming from Social Media by 128% within my first 2 months.Increasing the number of Leads Conversions through Social Media by 251% within my first 2 months.Several articles published in our content getting more than 100k view, which mostly comes from social media shares.Participating in OJK Fintech Festival in ICE BSD Aug 2016

• Creating marketing and promotion plan for local artist.• Distribute the songs, press release, and video clips to all key media in Indonesia.• Looking for possible collaboration project with media that can support the artist promotion• Planning and sometimes producing the content for artist`s social media.• Monitor the Social Media / News about the artist to make sure they have a positive Brand Image.

• Assisting the Producers to make sure the program run smoothly.• Make news script about current sport issues.• Interviewing several big athletes such as Robert Pires, Dennis Irwin, etc.• Occasionally hosting the show as sportcaster ( Bintang Laga, Preview Indonesia Super League) • Supervising the editor to make sure the visual content is related to the news script.