Moritz Schuster Email & Phone Number

Munich, BY, DE

Metropolregion München

Luxemburg

• Programmatic Advertising Management: Created and monitored programmatic campaigns in the Amazon universe to ensure effective targeting, bidding and creative optimisation.
• Campaign Planning and Execution: Developed and implemented media plans for Amazon Sponsored Ads and Programmatic Ads, aligned with marketing objectives. Managed full campaign execution, including budget, targeting.
• Data analysis and reporting: Analysed campaign performance using various analytics tools, delivered actionable insights and recommendations. Created reports on metrics, KPIs and impact of campaigns on business.
• Full-funnel cross-country campaign management: Managed funnel campaigns across different countries to ensure consistent and effective marketing strategies.
• Brand Safety: Ensured brand safety in programmatic campaigns by carefully monitoring and adjusting parameters via AMZ DSP, DV and IAS.

Luxemburg

Frankfurt Am Main, Hessen, Germany

• Drip campaign creation: Developed and implemented sequential marketing campaigns to continuously reach and engage potential customers.
• CRM management with HubSpot: Managed customer relationships through HubSpot, optimised data sets and automated workflows to increase efficiency and personalisation.
• Content management: Coordinated and oversaw the creation and distribution of content across various digital channels to strengthen brand presence and improve targeting.
• Support for digital marketing activities: Provided centralised support for all digital marketing activities in the European market.
• Content calendar development: Developed the content calendar and worked with agencies to produce always-on content for social, web and EDM.
• Data analysis and improvement: Analysed data, developed and presented recommended actions and implemented them to continuously improve digital marketing efforts.

Munich

Supporting the brand launch in Europe with a focus on Norway and the strategic direction for subsequent markets.Online: Social media channel setup, and coordination and monitoring of channel strategy for Instagram, Facebook, and Twitter. SEO and SEA optimisation in cooperation with various partner agencies. Setup of email marketing campaigns for Norway.

Karlsruhe, Germany

• Support of the international executive event "Word Convention 2019".
• Preparation and editing of the monthly internal business unit newsletter
• Creation and maintenance of content for the panel screens at the Karlsruhe site
• Creation of flyers, brochures and presentations
• Inputting of articles in the cross-location employee newspaper "Bosch Zünder Online"
• Entering content in the intranet

• Visual design and elaboration of various communication materials such as product catalog and packaging material.
• Planning and preparation for rebranding of the fundraising brand "Neue Masche".
• Support for the relaunch of the "Neue Masche" brand to "Fundmate"

Frankfurt Am Main, Deutschland

• Packaging:
• Briefing of design agencies to create visuals of packaging materials in coordination with Product Manager;
• Coordination with the legal department;
• Execution of print approvals. Promotion:
• Collaboration in the organization of promotional activities;
• Collaboration in the development of incentive ideas / merchandising items;

Frankfurt Am Main, Germany

• Winner of the local pitch and the HS Pforzheim for the Ferrero Case Study Challenge 2015 with the aim to reach a younger target group for the brand "tic tac"
• As local winner, participation in a 2 month conceptualization phase of a 360° marketing campaign. Collaboration with category management, marketing, branding and sales teams as well as the creative agency „Heimat"

Master Of Arts - Ma, Creative Communication And Brand Management, 1,2

Activities and Societies:Area of study: • Design Theory and Methodology • Sectoral and international communication management • Business.

Bachelor Of Science - Bs, Marketing Communication And Advertising, 1,9

Area of Study: • Marketing management and marketing policy instruments • Communication management. • Instruments of communication policy.

Business, Management, Marketing And Related Support Services