In my role at MOA Hotel Berlin, I am responsible for the conception, development and implementation of marketing strategies to increase brand awareness and strengthen customer loyalty along the customer journey. My core responsibilities include creating and managing content for various channels, including social media, email marketing and website, to ensure a consistent and engaging brand experience.A particular focus is on optimizing internal communication processes in coordination with various departments to promote smooth and efficient collaboration.

In my role as a Marketing Manager, I focus on leveraging creativity and strategic communication to enhance the customer journey and brand experience, particularly in the hospitality sector. I specialize in developing and executing comprehensive marketing strategies that increase brand visibility and customer engagement. My work spans across content creation, email marketing, and refining internal communication processes to ensure seamless operations.Proficient in search engine marketing (SEA) and search engine optimization (SEO), I am dedicated to boosting online visibility and driving traffic through targeted, data-driven campaigns. My expertise includes curating compelling content that resonates with target audiences and managing online advertising campaigns that effectively communicate the brand’s message.With a strong focus on creative storytelling, I ensure that all content, whether for social media, email, or websites, aligns with the brand's values and marketing goals. Additionally, I stay attuned to emerging trends in digital marketing, constantly exploring innovative strategies to elevate brand presence. In collaboration with cross-functional teams, including designers and event managers, I create cohesive and high-quality marketing materials that amplify brand identity.Through the cultivation of key partnerships and collaborations, I have successfully enhanced brand visibility and driven business growth, establishing a solid foundation for continued success in the market.

A variety of tasks and responsibilities with the focus on supporting the digital transformation of SAPs partners and customers. - Communication of project repository & Designing of industry specific contentSupporting SAPs vision regarding sustainability goals and future outlook.

A very comfortable but undiscovered working environment with a high level of versatility. Marketing efforts ranged from physical marketing over to Social Media marketing and direct acquisition. A great focus lay on building customer loyalty by guiding the customer from the initial touchpoint. Apart from that a constant monitoring of marketing trends, new campaign creation and development of targeting strategies were key priority.

First working student job in the Performance Marketing sector. A number of different responsibilities: - Operational implementation, evaluation and optimization of standalone mail campaigns with external partners- Reporting of relevant KPIs for price search engines & SEA - Creation of graphic briefings & creation of landing pages- Print, cooperation & paid social marketing inlcluding A/B Testing