Als Geschäftsleiter verantworte ich das operative Tagesgeschäft bei HitchOn. Die HitchOn GmbH wurde 2015 von Sarah Kübler gegründet und ist eine Full-Service-Agentur für Social Media Content mit Niederlassungen in Mainz und Hamburg. Mit über 40 Mitarbeitern plant die Agentur Kampagnen, produziert Inhalte, bringt diese auf Social Media zu den richtigen Zielgruppen und misst den Erfolg mit den neusten Analysetools. Zudem unterstützt sie Brands, NPOs und Broadcaster bei Influencer Marketing, Branded Content, Channel Management, Online-Videoproduktion und Social Advertising.

In my role, I am the first point of contact for media companies and publishers who want to work with our agency. I advise on social media strategies, distribution and content development. Our customers include WDR, ZDF, SWR, ZDF Studios, RBB Media, Rialto Film and many other companies and organizations from the media industry.The social media management at HitchOn supports me in this. Over the past two years, my team has grown from twelve to 24 people who manage various channels on YouTube, Instagram, Facebook and other platforms.

I lead a team of more than a dozen people who support and develop a variety of social-media accounts for our customers. We operate on all social-media platforms, with a focus on Youtube, Instagram and TikTok. HitchOn is a full-service agency for social media content. We support companies, media providers and brands with influencer marketing, branded content, channel management, online video production and social advertising. Our YouTube-certified team of experts produces video content and builds professional social media presences in collaboration with influencers* on various platforms.HitchOn also has a database with more than 40,000 relevant channels. Meaningful KPIs enable comprehensive analyses, comparisons and well-founded evaluations of influencer marketing campaigns. We identify and track fast-growing newcomers and analyze and optimize brand channels both qualitatively and quantitatively. This makes us a first-class partner for all aspects of digital content on all platforms.

HitchOn is an agency for branded content, influencer marketing and online video. As Head of Communications I manage the different media relations of the company.

Since 2016, I have been working as a freelance lecturer for various media universities and education institutions. My main topics are online-journalism and social media. In addition, I also teach classic journalism and journalistic writing. Institutions I have been teaching at include the SAE Institute Germany, the Academy for Fashion & Design at Fresenius University in Düsseldorf, and Pro Content, the training and continuing education academy of Funke Mediengruppe (formerly Medienakademie Ruhr). My course participants appreciate two things. 1. I design my courses to be varied and practice-oriented. Theory and frontal teaching are part of it, but are always illustrated with many examples and practiced practically in my courses. 2. I listen to the course participants, let them discuss their own theories and always respond openly to their questions. I teach both in classroom and remotely. I am familiar with all common video platforms and know how to use the functions of the various digital platforms in a meaningful way.

The Handwerkskammer of the Saarland has turned to YouTube to encourage young people to start a apprenticeshop in craft trades. On the channel "Mach dein Ding" ("Do your thing") student Marius tests what the everyday life of a baker, hairdresser or stonemason looks like. He not only learns that there are demanding and challenging jobs waiting in the trade. He also learns that the trade offers the best career and earning opportunities if you are appropriately qualified. After working together with the Cologne-based company Momento Media on the concept for the channel, I am now supervising the project in its implementation. As editor and director on location, I take care of the smooth running of the shootings. In the pre-production phase I establish contact with the companies and prepare them for our camera team. Afterwards I accompany the editing of the individual contributions as an editor. The innovative approach of advertising the apprenticeship radar of the Chamber of Crafts on YouTube in a target group-oriented manner was rewarded. In December 2017, "Mach dein Ding!" received the Marketing Award Saarland, presented by the Marketing Association of Saarland.

As an online editor I created content for customers and NetFeds own publications and social media channels. I wrote two of NetFed's annual studies. The HR Benchmark ranks the best corporate career websites of 60 of Germany's biggest companies. The study was covered by Business Insider DE and other media publications. The Intranet Survey examines the state of the intranet platforms, that are used in German companies.

Since the beginning of 2015 I have been working as freelance journalist from Cologne, specialized in social media, influencer marketing and the digital transformation. See some of my recent work on my own website www.moritz-meyer.net.

The online magazine "Digitale Leute" is the first industry magazine in Germany for digital product development. As an editor I looked behind the scenes of the most influential tech companies in Germany, Europe and the USA. I talked to product managers, UX designers and software developers about their tools, methods and processes. I was also part of organizing the Digitale Leute Summit in 2018 and 2019. The DL Summit is a tech-conference for crossfunctional teams at the intersection of tech, product and design.

In 2016 I took over the project "Burgenblogger" from May to October from Rhein-Zeitung, the Directorate for General Cultural Heritage and the Development Agency Rhineland-Palatinate. The task: To report for six months about the Unesco World Heritage region "Upper Middle Rhine Valley" and the people who live there. What set this project apart: I lived in a 900-year-old castle, Burg Sooneck near Niederheimbach. I was free to choose my topics: I tormented myself by watching the TV show of the German Wine Queen, met a lonely sailor and auctioned off wine for refugees. I recorded my experiences and insights in text, photos and video and published them on various channels on the net. In total, more than 70 blog posts and 30 videos appeared on Facebook. The texts were read 50.000 times, the videos were viewed 25.000 times. Media such as SWR, F.A.Z and Allgemeine Zeitung have reported on the project. Thus I succeeded in establishing the Burgenblog as a relevant, local medium on the Middle Rhine, which is perceived on an equal footing with the established newspapers and TV stations.

After one year as a freelancer, I got the chance to become press officer of Mediakraft Networks in 2013, at that time the leading online video network in Germany. So I immersed myself in the German and international YouTube scene. In the following two years I was to work with some of the most successful online video creators in Germany, e.g. Y-Titty, LeFloid, Die Lochis, etc.

mobile reporting, online-video-production, social media,

local journalism, news reporting, editing & publishing,