Berlin-based startup motivating people for a healthy lifestyle.Major Accomplishments• Increased app engagement by 5% and weekly retention by 20% after launching the weekly QUIZ feature.• Optimized the user engagement strategy and touch points resulting in 15% more user participation in the fitness challenges.• Led a cross-functional team of 8 (Fronted, Backend, Mobile Devs, Design, and QA) owning a product roadmap in an agile setup.• Setup Release Management for 11 apps to provide higher visibility to key stakeholders (Customer Support, Marketing, and Sales).

oladoc is Pakistan's #1 telemedicine and healthcare platform connecting patients with doctors and hospitals. Major Accomplishments: • Redesigned UI/UX of the doctor listing and profiles pages resulting in a 22% increase in conversion rate.• Relaunched the Video Consultation feature with improved UX/UI, reducing customer support queries by 80%, reduced Twilio cost by 62%, and increased revenue by 12%. • Increased the transaction success rate from 27% to 52% by analyzing and changing the Jazz Cash Payment gateway API to v1 from v2.• Refined and prioritized product roadmap with over 200+ User Stories for both Web and Mobile development teams.

Emumba is a cutting-edge software technology firm that prides itself on its ability to solve complex customer problems. Led by Silicon Valley veterans, the leadership team has 75+ years of cumulative global experience in technology development, product design, and leadership. Founded in 2011, the company has realized 125% YOY growth and is now home to 200+ world-class engineers and designers. Major Accomplishments:• Ideation and development of a centralized actionable dashboard, consolidating three Cisco products. • Redesigned UI, Simplified UX, and led frontend development for Netnology Hosted Platform reducing SDWAN deployments to minutes (18) instead of hours/days. • Developed a product vision, strategy, and build prototypes (Web and Mobile) for B2C healthcare (telemedicine) company operating in the US.• Aided REST APIs development and testing for the top 10 Software-Defined Networking providers in the US.• Won the Emumba Football Championship in 2019.

Making outdoors and mountains accessible for mountaineers and Introducing Pakistan to the world. • Summited MinglikSar (6050m) Peak x1, Malika Parbat (5,290m) x1, Tiger Peak (4,580m) x5, Churko Peak (4,300) x8, Musa Ka Musalla (4,080m) x16, Makra Peak (3,885m) x6. • Led 10 Expeditions to 4,500-meter Mountain Peaks with a Summitt Success ratio of 90%.• Organized and led 50+ treks and tours across Pakistan's northern areas with an average customer review of 4.85/5.0.• Created bespoke team getaways for corporates & startups with more than 50+ employees. • Managed all growth channels, handled customer queries, built & managed website, optimized SEO, created marketing content, signed partners, and negotiated deals.