Create-4 is Innovation Company that produces several technologies for retail, hospitality, point of sale and consumer goods manufacturers. We have exported our groundbreaking projects to 14 countries and helped dozens of companies such as Coca-Cola, Unilever, Nike, P&G, Danone…Our main products and services are: 1. Digital Signage Solutions: We offer end to end solutions including customized LCD/LED display manufacturing, digital content and software development, analytics (face tracking, sales reporting) as well as maintenance and support. 2. IoT Solutions : We design and develop IoT solutions such as IoT ordering buttons (Domino’s Pizza) and home appliance connectivity modules. We worked on Wi-Fi, BLE and LoRa platforms. We are partner with major mobile operators such as Orange, Vodafone…We also work closely with home appliance companies to help them innovate their products such as Touch Screen Cooler for Pepsi and Smart Cooler for Vestel.

Interactive outdoor company with award winning projects.

• To analyze, plan and optimize main operations of the company: marketing, sales, R&D, technological production, budget and finance. • To develop new products and services and to identify technological supply needs of the company• To prepare, develop and update the strategies and strategic plans for MOBILERA Turkey • To represent the company during international organizations and seminars.

During this position; • I managed Mobilera’s Mobile Marketing team • I developed and implement company’s Mobile Marketing and Digital Advertising strategies • I launched new Mobile and Digital Marketing products (Advergame, Wap Site, Facebook Application, Bluetooth, SMS Jukebox, Java Menu, MMS applications...)

I lead the segment management projects of Turkcell’s First Class and Business Segment (the launch of IsTcell).

Senior Brand Manager of a mass market shampoo brand "Garnier Fructis" starting from pre-launch period. I took part in the complete launch process of the brand; • creating the marketing strategy • executing launch events (sales, trade and press launches), • creating and implementing communication strategy (POP, print, TV and massive sampling) and promotion activities (in-store and outdoor), • creating strong relations with sales team to maintain high motivation, coordinate all related departments.

I worked on marketing management of the brand. The positioning of the brand required implementation of marketing activities for medical products: • strong relationship with opinion leaders, associations, dermatologists and pharmacies, • participating to health congresses, creating health events (Skin Cancer Centers etc..),• preparing marketing strategies and sales tools for medical sales team.

I worked as sales representative of a new launched dermo-cosmetic brand "La Roche-Posay". I took part in the establishment of a new concept “Dermo-cosmetics”, among the pharmacies and dermatologists.

I took part in International Marketing Development team at L’Oréal headquarter in Paris. I worked as Assistant Product Manager for dermo-cosmetic brand "Vichy" on all processes of new products; market analysis, concept creation, deciding on product features and claims, preparing marketing material, commercials and printed materials and guiding the laboratories for the development of the product.