Providing C-level management consulting, business application deployment/development, and analytics in and out of the tech industry for SMBs who need an advantage against monied competitors. *Zoho Creator Certified Developer *Zapier Certified Expert *Customer.io Agency PartnerServices include:-Zoho One, Monday.com, Zapier, and Customer.io implementations and customizations-Platform implementations and integrations with Zapier, Flow, and more-Data scrubbing, machine learning, and analytics (Excel, Python, Deluge/Creator, etc) with dynamic dashboards for executives-Sales and marketing operations management consulting, tools, and analytics-eCommerce strategies and implementation-Digital marketing strategies and executionCurrent customers include MAINGEAR, SightShift, Kosmik Brands, HP Enterprise, and more

LeadSeeker.io is an AI-powered lead management tool for Upwork that helps freelancers and agencies quickly find and respond to new job postings on Upwork through AI-driven job summaries, proposal creation, and SMS alerts. I originally built the tool to help myself, and now I'm preparing to share it with others.

Entrusted with the creation and execution of a strategy to drive the success of MAINGEAR's new workstation BU solely focused on delivering a concierge experience for creative professionals.First 90-days:Activated a seven-figure sales pipeline and was in the black the first quarter of formation by leveraging the power of data through cutting-edge tools and AI in unique and creative ways.Product Marketing -Gathered thousands of data points including historical customer data, industry research, and performance requirements across multiple verticals and dozens of apps -Analyzed for common bottlenecks, applications, and workflows -Refined product mix, branding, and pricing strategy based on business information gleaned from relevant dataDigital Marketing & Social -Created and launched marketing automation program -Created AutoMQL process based on identified contact/account behavior -Created product detail pages and other assets -Interviewed influencers and created customer stories -Implemented social channel monitoring toolsSales -Created a new ground-up sales organization and strategy -Implemented sales workflow automation and blueprints for "on-rails" controls and bottleneck identification -Combined, consolidated, and scrubbed historical customer data -Segmented accounts based on RFM -Assigned automated scoring to leads, opportunities, contacts and accounts with sales signals -Created and implemented a channel-centric strategy -Created channel partner video training series and portal, leading first rounds of distributor training -Created and distributed channel sales assetsOperations & Finance -Deployed customized backend tools to support all the above , developing custom API integrations and scripting as necessary -Mirrored existing ERP data to create unique arrays for inventory and financial visibility & control -Delivered automated dashboards including P&L derived from 360 degrees of BU data

Tasked with driving incremental YoY share with system integrator channel partners, exceeding 2020 goal by Q3: 55% share.Drove strategic and tactical customer activations while engaged as an internal customer advocate in an organization that had not held a majority share with premium integrators in nearly 15 years.

Inspiron reviews manager. Developed and maintained custom operations and analytics program for reviews team, delivering granular intelligence and KPIs for stakeholders inside and out of Global Communications. Created a new analytics program for reporting on expert reviews, providing feedback and guidance to product groups, etc. The resulting database application delivered:-Reduced the number of systems not returned by half-Reduced the time systems were in the field by 25%-100% inventory tracking across all programs with zero mistakes or missing units that were logged within the program, compared with 10% yearly shrink of unknown reasons-Real-time, automated dashboards that normally took four people up to three days to create-Textual heuristic analysis of pros, cons, and scores to engage in regression testing to suggest to product groups areas of improvement that could lead to higher scores – the first time Global Communications had ever been able to provide that caliber analysis. This required a rudimentary AI that could ingest and parse “dirty” data from spreadsheets and Word documents that were over seven years old, with up to 180 reviews a month or more to analyze. My program reduced data entry time by 80% and provided self-reporting on its accuracy, allowing for incremental improvements to the code to increase accuracyPreviously Commercial PR lead on Latitude Rugged where I expanded awareness of Dell's rugged mobility group, managing events and sponsorships that were calculated to deliver 6x - 40x ROI.

Led the re-organization, branding, positioning, and sustaining marketing activites of BOXX’s product mix while simplifying and streamlining the program. Increased web sales by nearly 300%, organic traffic by 82%, direct traffic by 61%, and referral traffic by 93% all within one year.Spearheaded a new public relations plan, leading the execution and managed resources; increased PR reach by 500% by managing press relationships, reviews, and sponsorship programs.Handled quarterly and yearly marketing strategies for the company.Managed lead generation through marketing automation with ROI analysis, including first touch attributions.Coordinate multi-channel marketing such as print publications, email, traditional mail, trade shows, and online searches as well as content marketing deliverables like product walk-through videos, web content, blogs, and channel partner materials. Associate of the product strategy group.Led a team of data research and analysis specialistsResponsible for securing and filing MDF and BDF

Hired initially as a Strategic Director in 2007, driving over 700% growth in an extremely competitive market.Implemented the Super Stock program as a strategic sustaining project in January 2011 across the lineup of consumer desktops, simplifying the customer purchasing experience through the creation of compelling narratives for the types of consumers the company catered to, boosting a 30% increase in ASPs. Constructed the EPIC (Enhanced Performance, Integrated Components) line of enthusiast-class, exclusive components, which included the largest closed-loop maintenance free cooler on the market.Increased gross profits through sustaining activities by leveraging the company’s bestselling models of EPIC technology. Launched the Potenza in 2012, creating the market for mini-ITX gaming systems. Boosted business by over 15% within the first year the product was launched. Increased mobile business in 2013 by over 300% through the introduction of smart, powerful, and intriguing solutions which met a new market need and trends.Expanded the EPIC program to include fully integrated systems, introducing the Force and Rush fully liquid-cooled systems. Managed public relations agency, as well as direct press contacts and review programs.Built and managed retail and e-tail sales channels to include Amazon, Newegg, Tiger Direct, Fry’s, and the Microsoft Store.

As Director of Product Development I was responsible for Velocity Micro's entire product line, including system configurations, pricing, and positioning strategies. I managed a team of product development engineers dedicated to ensuring our system designs are 100% validated. My team also supported Velocity Micro's production department with system images, BIOSs, and drivers. Our team also built and tested review systems. I focused on emerging technologies and product roadmap strategies to enhance VM's brand reputation in the market. My knowledge of new market niches like home theater PCs and digital audio workstations contributed to the great breadth of Velocity Micro's product portfolio during my tenure there.Key accomplishments:-Successfully guided the transition of Velocity Micro into the Microsoft OEM Gold program, allowing the company to receive better pricing and partnership with Microsoft-Simultaneously leveraged the OEM Gold program to gain access to Microsoft CableCARD technology, reserved only for Gold program participants, and launching the technology in January of 2007 ahead of Dell, HP, and others who had access-Increased Velocity Micro’s Media Center PC business 15x YoY due to the successful deployment of Microsoft CableCARD technology with Windows Media Center PC Edition

Offered a position by the founder of HardOCP, Kyle Bennett, to aid him in realizing his vision of a superior review process concerning fully integrated (OEM) computers from Tier 1 and 2 manufacturers such as Dell, HP, and Alienware. Developed a unique review program for KB Networks that focused on the customer experience, purchasing systems anonymously, and leading driving Dell to give customers choices when it came to pre-installed software after our highly-acclaimed article on their XPS 400 in late 2005. Managed a team of eight editors responsible for executing the review program including staging and publishing completed articles.Managed all aspects of the business unit including operations, partnerships, and public relations/community management. Was firewalled from ad sales in accordance with ethical journalism best practices.Directly responsible for Dell's decision to offer no bloat-ware options in their systems in the 2006/2007 timeframe, though the lessons didn't stick.

Sales, marketing, engineering, support, purchasing, and stuff.

My first start-up out of high school, PCFX was a custom builder of high-performance gaming PCs. I built the company from the ground up, learning on the job by doing the following:-Designing and managing the creation of a website that was SEO friendly with a focus on converting customers online, leading to the very first sale of a PCFX system that was acquired purely organically and required no human touches prior to purchase-Building the first custom PC configurator that included error-correction that prevented incorrectly configured products from being purchased-Was featured in Maximum PC magazine and Computer Gaming World with complimentary reviews on my unique system designs and overall performance-Entered into a strategic partnership with Houston-area LAN center Combatex to fund expansion-Designed and launched the world's first 64-bit ready gaming PC