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Managed a team of over 20 UX design professionals including creative directors, UX / UI designers, and UX copywriters in the day-to-day work of supporting Signet's suite of global retail jewelry brands – Jared, Zales, Kay, Banter, and others.• Upheld the creative vision and standards for UX design, enhancing digital experiences across 7+ storefronts.• Spearheaded the creation of a scalable career development program, boosting employee morale; identified high performing team members, leading to 3 Senior Designer promotions and the creation of a new Associate Creative Director position.• Managed the administration and configuration of Figma to ensure collaboration with internal and external partners.• Increased Net Promoter Score (NPS) 30+ points by conducting research into design trends, collaborating closely with Design Operations and User Research partners. • Partnered closely with our User Research team to identify and incorporate modern qualitative and quantitative research methods (ex. Kano) that substantiated design and feature decisions.• Directed weekly "Crit" sessions to synchronize creative efforts and address design challenges within the creative team.• Provided coaching and guidance to the UX team, fostering professional growth and high-performance standards.• Engaged regularly with leadership teams, product owners, and Agile product and project teams to ensure successful implementation and roadmap development.

Managed business challenges by supporting the UX needs of the 2 critical business units of iHeartMedia operations : on-air talent and advertising sales.• Served as the voice of business users and stakeholders throughout all phases of the application development life cycle.• Managed execution of user interviews, shadow sessions, persona development, journey mapping, and evaluation of quantitative and qualitative research data.• Directed and participated in the creation of information architecture, wire-framing, paper prototyping, screen flows, low and high-fidelity page designs, clickable prototypes, conceptual mockups, interaction design, and user testing.• Facilitated the maintenance and governance of the design language system, ensuring consistent and strategic implementation that empowered the organization's growth.

Served as lead creative strategist and head of product design during critical inception phase bring the project from high-level concept to concrete product plan.• Led the product definition, key value propositions, and overall service design of the initial system.• Facilitated persona development, user-story writing, wire-framing, clickable prototypes, and ideation sessions.• Managed the development process of an external agency, providing weekly and sometimes daily feedback and guidance.• Developed creative sponsorship opportunities and campaigns that raised capital for the project.

Led a team of 10 designers and researchers in the creation of innovative new user experiences and user interface designs evolving USAA's digital ecosystem. • Directed the creation of design explorations, sketches, clickable prototypes, design thinking sessions with key stakeholders, while coordinating with Agile teams and product owners to create new products, services and features.• Identified new design patterns in live products and leveraged the Design Language System to develop novel user interface designs and refined them for acceptance and deployment.• Spearheaded hackathon initiatives for diverse product teams across USAA's banking and insurance divisions, leading, coaching, judging, and actively participating to foster innovation.

Managed a team of 15 creative professionals, including creative directors, UX designers and copywriters in their daily client work.• Grew project revenue by building and fostering strong client partnerships that included a $15M portfolio of clients, inspiring shifts in digital consumer strategies for clients including Banfield Pet Hospital, Ford, General Mills, Microsoft, P.F. Chang's, Sam's Club, Southwest Airlines and Walmart.• Directed teams in Rockfish's Rapid Innovation Workshops (aka business hackathons) advocating for digital transformation and innovative customer experiences that fundamentally changed how brands interact with customers.• Developed high-performance, award-winning websites and digital media that enabled clients to meet their business objectives and increase their brand equity.