Senior Market Research Manager responsible for the provision of integrated business insight to the brand team and company, enabling informed and robust decisions, delivering actionable recommendations and contributing to competitive advantage.Working closely with the extended brand team for haematological malignancies, I commission research to provide customer and market insights to develop strategy and plans and to assess effectiveness of promotional effort.

The BHBIA board strives to promote the highest standards of excellence and integrity across the healthcare business intelligence industry. Board members give up much of their time to ensure the BHBIA runs successfully. BHBIA members are drawn from pharmaceutical/ healthcare companies and the agencies/consultancies that supply business intelligence services to those companies.

Responsible for the provision of market research and analysis to support in-market and pre-launch products in the areas of oncology, proactively advising the UK brand team in order to design optimal market research solutions to meet their needs.Commissioned primary market research with healthcare professionals, payers and patients, selected and managed agencies with the appropriate expertise and insight to deliver high quality business intelligence.Supported the marketing teams in long range strategic and tactical brand planning for solid tumours and haematological malignancies through provision of market and customer insights. Assisted brand teams in developing sales forecasts for pipeline and promoted products. I was asked to present at the BHBIA Annual Conference in 2015 on an innovative demand study utilising mobile research which I championed to inform the forecast for a newly launched product.Engaged in the launch readiness process for pipeline products and presented expert analysis of the UK oncology market environment to corporate colleagues.Defined key performance indicators for brands and carried out regular national data analysis to track performance against these KPIs and to deliver marketing insight.Ensured alignment with Corporate colleagues to optimize the value of global research projects in the UK and to identify synergies, liaised with pharmacovigilance to ensure global market research complies with UK guidelines. Boehringer Ingelheim representative on the BHBIA Best of Business Intelligence (BOBI) committee

Responsible for selling Pharma Strategy Group services, initially in Italy, Austria and Scandinavia and subsequently in the UK. In addition to promoting these products, I also had involvement in their development as well as interviewing respondents, content analysis and review of market research studies prior to their publication.

Medical representative promoting ethical brands in rheumatology, dermatology and cardiology into General Practice and hospitals. I passed the examination of the ABPI in May 1993 and was promoted to Area Representative.