Melissa Lee Orlofsky Email & Phone Number

• Experienced in print and digital graphic design, creating standout materials that tell a brand's story and grab attention across platforms.
• Social media ad and email campaign design pro—custom-code emails and craft engaging visuals that drive interaction and boost brand visibility.
• Skilled in infographic design, making complex info easy to digest and visually impactful for diverse audiences.
• Directly collaborate with printers to ensure every print piece meets quality standards and delivers the intended impact.
• Web and video design experience includes building landing pages, updating and maintaining websites, and editing videos to keep branding consistent and dynamic.
• Have designed for a diverse range of industries, including medical and dental products, higher education, non-profits like United Way, and luxury brands like Bullfrog Spas—adapting my approach.

• Designed assets to aid tenants in understanding operational procedures and smart apartment features.
• Created infographics to simplify complex information for both tenants and sales teams.
• Developed sales collateral and materials to support the sales team in effectively communicating the value proposition of smart apartment technology.
• Designed landing pages to drive engagement and conversions, optimizing user experience.
• Experience in crafting both outbound and inbound marketing materials across digital and print platforms to enhance brand visibility and attract potential tenants.

South Jordan, UT

• Code, design, and test landing pages, emails, social posts, digital ads and infographics
• Act as the key design process lead on different marketing campaigns
• Support the development of marketing campaign processes marketing campaigns

Boise, ID

• Managed the website by updating and testing it with new designs and interfaces
• Designed and facilitated print and digital marketing materials
• Fulfilled role as manager and managed four designers

Graphic Design

Education record