Md Habib Ullah Mormo
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Md Habib Ullah Mormo Email & Phone Number

Co-Founder and Head of Marketing and Operations at alterC
Location: Bangladesh, Bangladesh, Bangladesh 9 work roles 4 schools
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Current company
Role
Co-Founder and Head of Marketing and Operations
Location
Bangladesh, Bangladesh, Bangladesh
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Md Habib Ullah Mormo is listed as Co-Founder and Head of Marketing and Operations at alterC, a company with 5 employees, based in Bangladesh, Bangladesh, Bangladesh. AeroLeads shows a matched LinkedIn profile for Md Habib Ullah Mormo.

Md Habib Ullah Mormo previously worked as Co-Founder and Head of Marketing & Operations at Alterc and AVP, Marketing at Smanager. Md Habib Ullah Mormo holds Mba, Marketing from University Of Dhaka.

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alterC

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About Md Habib Ullah Mormo

Marketing professional with more than 16+ years of experience in Product Management, Trade Marketing, Brand Management, Demand Cycle Management, Channel Management, Trade Asset management, Marketing Information System, Sales Operational Planning, Business Process Automation & Customer Service.Diversified experience of operating across FMCG (Food & Beverage), Automotive (Lubricant) & Electronics (IPS Customer Care) Sector. Have Managed Ice Cream, Frozen Food & Dry Food portfolio at Golden Harvest. Had been responsible for Lubricant portfolio (Castrol) at Rahimafrooz.Diversified experience of operating across FMCG (Food & Beverage), Automotive (Lubricant) & Electronics (IPS Customer Care) Sector. Have Managed Ice Cream, Frozen Food & Dry Food portfolio at Golden Harvest. Had been responsible for Lubricant portfolio (Castrol) at Rahimafrooz. Exploring E-Commerce at current role.Key Career Achievements Relating to applied role:• Creating Brand Equity for Bangladesh’s First MSME based merchant platform, sManager, digitalizing the business ecosystem ensuring reach of 16 Lac+ registered user within 2 years of operation, bringing 50K+ within financial inclusivity and 45K+ users within paid subscription ensuring 164% GTV Growth and 80% Revenue Growth YOY• Overseen Marketing & Trade Marketing function of Ice Cream Category of Golden Harvest ; Ice Cream Market share of 5% with Year on Year Business Growth of 20%, induced 50% business from 30% key outlets whereas marketing cost ratio reduced by 2%• Brand Repositioning of Frozen Food Category in market in 2017; Frozen Food market leadership retained with 22% share with Year on Year growth of 14%• Product Standardization of Dry Food Category in 2019 and drive 56% growth over 2018 achievement• Marketing Cost Optimization across Food categories- Ice Cream, Frozen Food & Dry Foods• Drive Motorcycle Oil Segment & Passenger Car Oil Segment of Castrol to be 40% & 25% respectively that were highest across South Asian Sub Region in 2014• Castrol Channel Contribution Shifted from company based channel towards industry based channel converted to 45% & 55% respectively• Consumer Engagement & Brand Building Initiative at Point of Consumption / Recreation- Apartments / Parks / Corporate Offices / Resorts on Occasion of National Festivities & others

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Md Habib Ullah Mormo's current company

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alterC
Alterc
Co-Founder and Head of Marketing and Operations
Bangladesh
Website
Employees
5
AeroLeads page
9 roles

Md Habib Ullah Mormo work experience

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Co-Founder And Head Of Marketing And Operations

Bangladesh

Co-Founder And Head Of Marketing & Operations

Current

Dhaka, Bangladesh

We are in mission to build largest footwear selling platform, TrekNTread, for shoe lovers of BangladeshAchievements:- Served 5000+ Consumers- Catering to 250+ Resellers- 50+ B2B Customer - 20x Sales growth with CMGR of 15%

Sep 2023 - Present

Avp, Marketing

Dhaka, Bangladesh

  • Responsible to Lead Marketing & CLM Function of sManager vertical towards unprecedented business goals for the Business Unit. Scope includes Secure Market Share, establish leadership, rapid market penetration, build.
  • MSME Base reaching 1.6 Million + with Cumulative YOY growth of 45%
  • GTV Growth of 164% YOY
  • Leading the SME faced Digital Marketing agency ‘AdBakShow’ and enabling it to contribute to GTV ensuring Zero-Cost operation
Apr 2021 - Sep 2023

Sr. Manager, Marketing

Dhaka, Bangladesh

  • Responsible to Lead Marketing Function of sManager vertical towards unprecedented business goals for the Business Unit. Scope includes Secure Market Share, establish leadership, rapid market penetration, build the.
  • Registered Merchant Base of 1.1 Million growing 285% YOY
  • GTV Growth of 157% YOY
  • Setting up an independent agency operation within the marketing fold with offering Digital Marketing Services to SMEs that contributed 11% of Net Revenue
Jun 2020 - Mar 2021

Marketing Manager

Dhaka

  • Responsible to lead marketing portfolio of Golden Harvest across Ice Cream, Frozen Food & Dry Food Range with a team of 5 members. Key focus area being setting up SBU specific marketing objectives & achievement drive.
  • Ice Cream Market share of 5% with Year on Year Business Growth of 20%, induced 50% business from 30% key outlets whereas marketing cost ratio reduced by 2%
  • Frozen Food market leadership retained with 22% share with Year on Year growth of 14%. Channel Dependency dispersed with 2500+ retail penetration and 54% business resulting from channel focused product development &.
  • Dry Food Business with 56% growth over 2018, Placement based turnover with opportunity of further growth with capacity enhancement
  • Consumer Engagement & Brand Building Initiative at Point of Consumption / Recreation- Apartments / Parks / Corporate Offices / Resorts
  • Brand Activation on Occasion of National Festivities- Pohela Boishakh, Pohela Falgun, Valentines Day, Eid ul Fitr, Eid ul Azha and exclusive company event like Dhaka Art Summit organized in every two years
Aug 2018 - Jan 2020

Trade Marketing Manager

Dhaka

Responsible to plan, monitor & control yearly Trade Marketing Budget of Ice Cream, Frozen Food & Dry Food Business. Key Focus was on Brand Visibility, In Store & On Store Visibility initiatives & merchandising, Devising Business Policies & program relating to Business Partners & Field Team, and ensuring Brand awareness & consumer engagement through NPD.

Apr 2016 - Jul 2018

Deputy Manager, Trade Marketing

Dhaka, Bangladesh

Responsible to set up the functional skeleton of the department and formulate growth strategies of Ice Cream & Frozen Food Business. Key Focus Area was Developing Brand Equity, Trade Level On Store & In Store Visibility, Consumer Engagement Programs, Developing pool of agencies / vendors for marketing program executionAchievements:1. Soft launch of the.

Aug 2014 - Feb 2016

Officer, Product- Castrol

Rahimafrooz Distribution Limited

Dhaka

Key Responsibilities:A) Ensure sales growth, revenue, cash flow and profitability of assigned brand – Castrol,B) Ensuring effective use of the 4 Ps’- Product, Price, Place & Promotion,C) Annual Budgetary planning including sales and marketing plan,D) Designing and executing marketing plan (ATL & BTL),E) Principal communication and sourcing,F) Inventory.

Jul 2010 - Aug 2014

Customer Service Representative

Dhaka

Key Responsibilities:- Establishment of Service Delivery Chain- Co-orditaion between the functional departments on floor (Call Receiving, Call Assigning & Report Preparation- Providing logistic & all other support to ensure smooth operationExposure:a) Complain Receiving and data generationb) Complain Processing and assigning to service teamc) Report.

Nov 2008 - Jun 2010
4 education records

Md Habib Ullah Mormo education

Mba, Marketing

University Of Dhaka

Bba, Marketing

University Of Dhaka

Educational year 2007-08

Hsc, Business Studies

Brahmanbaria Govt Collage

HSC 2003 batch

Ssc, Business Studies

Annada Govt High School, Brahmanbaria

SSC 2001 batch

FAQ

Frequently asked questions about Md Habib Ullah Mormo

Quick answers generated from the profile data available on this page.

What company does Md Habib Ullah Mormo work for?

Md Habib Ullah Mormo works for alterC.

What is Md Habib Ullah Mormo's role at alterC?

Md Habib Ullah Mormo is listed as Co-Founder and Head of Marketing and Operations at alterC.

Where is Md Habib Ullah Mormo based?

Md Habib Ullah Mormo is based in Bangladesh, Bangladesh, Bangladesh while working with alterC.

What companies has Md Habib Ullah Mormo worked for?

Md Habib Ullah Mormo has worked for Alterc, Smanager, Golden Harvest Group, Golden Harvest, and Rahimafrooz Distribution Limited.

How can I contact Md Habib Ullah Mormo?

You can use AeroLeads to view verified contact signals for Md Habib Ullah Mormo at alterC, including work email, phone, and LinkedIn data when available.

What schools did Md Habib Ullah Mormo attend?

Md Habib Ullah Mormo holds Mba, Marketing from University Of Dhaka.

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