Md Habib Ullah Mormo Email and Phone Number
Md Habib Ullah Mormo personal email
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Marketing professional with more than 16+ years of experience in Product Management, Trade Marketing, Brand Management, Demand Cycle Management, Channel Management, Trade Asset management, Marketing Information System, Sales Operational Planning, Business Process Automation & Customer Service.Diversified experience of operating across FMCG (Food & Beverage), Automotive (Lubricant) & Electronics (IPS Customer Care) Sector. Have Managed Ice Cream, Frozen Food & Dry Food portfolio at Golden Harvest. Had been responsible for Lubricant portfolio (Castrol) at Rahimafrooz.Diversified experience of operating across FMCG (Food & Beverage), Automotive (Lubricant) & Electronics (IPS Customer Care) Sector. Have Managed Ice Cream, Frozen Food & Dry Food portfolio at Golden Harvest. Had been responsible for Lubricant portfolio (Castrol) at Rahimafrooz. Exploring E-Commerce at current role.Key Career Achievements Relating to applied role:• Creating Brand Equity for Bangladesh’s First MSME based merchant platform, sManager, digitalizing the business ecosystem ensuring reach of 16 Lac+ registered user within 2 years of operation, bringing 50K+ within financial inclusivity and 45K+ users within paid subscription ensuring 164% GTV Growth and 80% Revenue Growth YOY• Overseen Marketing & Trade Marketing function of Ice Cream Category of Golden Harvest ; Ice Cream Market share of 5% with Year on Year Business Growth of 20%, induced 50% business from 30% key outlets whereas marketing cost ratio reduced by 2%• Brand Repositioning of Frozen Food Category in market in 2017; Frozen Food market leadership retained with 22% share with Year on Year growth of 14%• Product Standardization of Dry Food Category in 2019 and drive 56% growth over 2018 achievement• Marketing Cost Optimization across Food categories- Ice Cream, Frozen Food & Dry Foods• Drive Motorcycle Oil Segment & Passenger Car Oil Segment of Castrol to be 40% & 25% respectively that were highest across South Asian Sub Region in 2014• Castrol Channel Contribution Shifted from company based channel towards industry based channel converted to 45% & 55% respectively• Consumer Engagement & Brand Building Initiative at Point of Consumption / Recreation- Apartments / Parks / Corporate Offices / Resorts on Occasion of National Festivities & others
Alterc
View- Website:
- trekntread.com
- Employees:
- 5
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Co-Founder And Head Of Marketing And OperationsAltercBangladesh
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Co-Founder And Head Of Marketing & OperationsAlterc Sep 2023 - PresentDhaka, BangladeshWe are in mission to build largest footwear selling platform, TrekNTread, for shoe lovers of BangladeshAchievements:- Served 5000+ Consumers- Catering to 250+ Resellers- 50+ B2B Customer - 20x Sales growth with CMGR of 15% -
Avp, MarketingSmanager Apr 2021 - Sep 2023Dhaka, BangladeshResponsible to Lead Marketing & CLM Function of sManager vertical towards unprecedented business goals for the Business Unit. Scope includes Secure Market Share, establish leadership, rapid market penetration, build the brand around a digital business ecosystem for MSME with a vision to become the most preferred business solution.Achievements:• MSME Base reaching 1.6 Million + with Cumulative YOY growth of 45%• GTV Growth of 164% YOY• Leading the SME faced Digital Marketing agency ‘AdBakShow’ and enabling it to contribute to GTV ensuring Zero-Cost operation -
Sr. Manager, MarketingSmanager Jun 2020 - Mar 2021Dhaka, BangladeshResponsible to Lead Marketing Function of sManager vertical towards unprecedented business goals for the Business Unit. Scope includes Secure Market Share, establish leadership, rapid market penetration, build the brand around a digital business ecosystem for MSME with a vision to become the most preferred business solution.Achievements:• Registered Merchant Base of 1.1 Million growing 285% YOY• GTV Growth of 157% YOY• Setting up an independent agency operation within the marketing fold with offering Digital Marketing Services to SMEs that contributed 11% of Net Revenue
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Marketing ManagerGolden Harvest Group Aug 2018 - Jan 2020DhakaResponsible to lead marketing portfolio of Golden Harvest across Ice Cream, Frozen Food & Dry Food Range with a team of 5 members. Key focus area being setting up SBU specific marketing objectives & achievement drive, Marketing Budget Optimization, Product Management- Growth & Demand Cycle Planning, Trade Marketing Strategy, Channel management & Initiatives on Business Process Automation. Achievements:• Ice Cream Market share of 5% with Year on Year Business Growth of 20%, induced 50% business from 30% key outlets whereas marketing cost ratio reduced by 2%• Frozen Food market leadership retained with 22% share with Year on Year growth of 14%. Channel Dependency dispersed with 2500+ retail penetration and 54% business resulting from channel focused product development & team benefit strategy.• Dry Food Business with 56% growth over 2018, Placement based turnover with opportunity of further growth with capacity enhancement • Consumer Engagement & Brand Building Initiative at Point of Consumption / Recreation- Apartments / Parks / Corporate Offices / Resorts• Brand Activation on Occasion of National Festivities- Pohela Boishakh, Pohela Falgun, Valentines Day, Eid ul Fitr, Eid ul Azha and exclusive company event like Dhaka Art Summit organized in every two years• Product Standardization for Dry Food, Frozen Food & Ice Cream; Further development of NPD & Existing product to consider the set standard• Food aggregators explored as new channel; Customer Incorporation, Training, Benefit Programs, Focused campaign in coordination with Key Accounts Team• Business Process Automation Initiatives for tracking Retail Level Sales, Asset Movement and Management Report Dashboards -
Trade Marketing ManagerGolden Harvest Apr 2016 - Jul 2018DhakaResponsible to plan, monitor & control yearly Trade Marketing Budget of Ice Cream, Frozen Food & Dry Food Business. Key Focus was on Brand Visibility, In Store & On Store Visibility initiatives & merchandising, Devising Business Policies & program relating to Business Partners & Field Team, and ensuring Brand awareness & consumer engagement through NPD, Market Activation, Festival activation & brand presence in different eventsAchievements:a. Largest Trade Level Visibility campaign of Ice Cream Industry with 6000+ retail penetrationb. Sustainability in Frozen Food Business across Key Channels despite increased competition & shrinking spacec. Year on Year Double Digit Business Growthd. DITF 2017 ~ 2019 - planning & operation- Pavilion awarded in PMP & General Pavilion category by EPB respectively in 2017 & 2019 e. Brand building through extensive visibility drive- presence in 50% of bloop. operative outlets- On store & In Store visibility in more than 5000 outlets, Retailer Loyalty Program, Quantity Purchase Schemef. Consumer Engagement and Activation Program (Victory Day, Independence Day, Eid ul Fitr, Eid ul Azha, Boishakh, Falgun, Valentines Day, Durga Puja, Kalipuja and other national days of festivity)g. Point of Consumption & End Consumer Activation programs at Residential Areas, Mosques, Corporate Houses, Recreation Parks, Resorts & Apartmentsh. Training on Product, Merchandising & Cold Chain management for Field Sales Team
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Deputy Manager, Trade MarketingGolden Harvest Aug 2014 - Feb 2016Dhaka, BangladeshResponsible to set up the functional skeleton of the department and formulate growth strategies of Ice Cream & Frozen Food Business. Key Focus Area was Developing Brand Equity, Trade Level On Store & In Store Visibility, Consumer Engagement Programs, Developing pool of agencies / vendors for marketing program executionAchievements:1. Soft launch of the brand bloop. through BTL (Business Partners Conference, Market Activation & Engagement Programs) in September 20142. DITF 2015 & 2016 planning & operation- awarded for Best Food Stall by EPB in 20163. Visibility Drive (Fascia Placement, Shop Identifier Placement,Shop Merchandising)4. Consumer Engagement & Brand Activation programs in National Festival days (Pohela Boishakh, Pohela Falgun, Valentines Day, Eid & Puja Festivals)5. Modern Trade Specific Activation & promotional program ensuring channel contribution for Frozen Food
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Officer, Product- CastrolRahimafrooz Distribution Limited Jul 2010 - Aug 2014DhakaKey Responsibilities:A) Ensure sales growth, revenue, cash flow and profitability of assigned brand – Castrol,B) Ensuring effective use of the 4 Ps’- Product, Price, Place & Promotion,C) Annual Budgetary planning including sales and marketing plan,D) Designing and executing marketing plan (ATL & BTL),E) Principal communication and sourcing,F) Inventory planning, implementation, monitoring and evaluation,G) Effectively participate in brand cycle planning activities,H) Monitor channel performance, plan and execute shortfall coverage plan as required,I) Sales Analysis & Strategy development Exposure:a) Channel Management – Monitor channel performance and suggest shortfall coverage planb) Trade marketing- Designing and implementing benefit schemes for trade partners, Shop Merchandising and visibility drivec) Marketing Communication- Agency Handling, ATL & BTL Communication tools usaged) Event Management – Coordinating events Like Brand Launching Programs, Trade & Consumer meet.Highlights:1. Planning & execution of CASTROL Campaign during ICC World Twenty20 Bangladesh 2014 2. Planning and execution of CASTROL Consumer promotion (TTL activities) of ICC World Twenty20 Sri Lanka 2012 featuring World Cup Final Appearance of Trade Partners and Consumers, Channel Partner Activation and Sales Contest, Quiz Program in national daily and Online Contest through Facebook3. Planning and execution of Castrol Consumer Promotion (TTL activities) of ICC World Cup 2011 featuring Channel Partner Activation & Sales Scheme, In-stadium activation in WC Venues, Guest Hospitality and Castrol Zone4. Visibility Drive in MC Workshop all across Bangladesh increasing brand awareness resulting sales growth of 20% at MC segment
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Customer Service RepresentativeRahiafrooz Distributions Limited Nov 2008 - Jun 2010DhakaKey Responsibilities:- Establishment of Service Delivery Chain- Co-orditaion between the functional departments on floor (Call Receiving, Call Assigning & Report Preparation- Providing logistic & all other support to ensure smooth operationExposure:a) Complain Receiving and data generationb) Complain Processing and assigning to service teamc) Report Preparation and Performance Evaluation of Call Agentsd) Complain Management Software Development Customer Service Representative, Customer Care Center, Rahimafrooz Distribution Limited, Dhaka(November 2008 to June 2009)Key Responsibilities:- Receiving customer complaints over phone & solve the issues if possible- Ensuring home service through emergency support stuffs
Md Habib Ullah Mormo Education Details
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University Of DhakaMarketing -
University Of DhakaMarketing
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Brahmanbaria Govt CollageBusiness Studies
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Annada Govt High School, BrahmanbariaBusiness Studies
Frequently Asked Questions about Md Habib Ullah Mormo
What company does Md Habib Ullah Mormo work for?
Md Habib Ullah Mormo works for Alterc
What is Md Habib Ullah Mormo's role at the current company?
Md Habib Ullah Mormo's current role is Co-Founder and Head of Marketing and Operations.
What is Md Habib Ullah Mormo's email address?
Md Habib Ullah Mormo's email address is mo****@****hoo.com
What schools did Md Habib Ullah Mormo attend?
Md Habib Ullah Mormo attended University Of Dhaka, University Of Dhaka, Brahmanbaria Govt Collage, Annada Govt High School, Brahmanbaria.
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