Melanie Ormston, Cfre Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

St George, Ontario, Canada

Toronto, Ontario, Canada

• Created, implemented, evaluated and refined the organization’s first comprehensive, strategic Donor Relations program, increasing overall revenue retention rates from 84% in 2017 to 92% in 2020.
• Led new and refined existing digital donor communication strategies across all revenue streams, which increased average email open rates from 22% in 2017 to over 30% in 2020, far above industry average.
• Created engaging, custom written and virtual stewardship touchpoints for top donors, which propelled the organization’s Major Gift fundraising efforts and helped the Advancement team exceed their annual fundraising.
• Oversaw the development of key CEO, Executive and Board of Directors communications, which opened the door to numerous Major Gift prospects and gifts in the six and seven figure range.
• Managed two direct reports, including the Associate, Donor Relations and Associate, Philanthropic Writing.

Toronto, Canada Area

• Supported the development and implementation of a provincial acknowledgement, recognition and stewardship plan to ensure donors experienced high-quality interactions to foster long-term engagement and investment
• Led the writing and development of solicitation and stewardship pieces for various provincial revenue streams, displaying exceptional written, analytical and project management skills
• Created compelling written pieces to support the acquisition and stewardship of major gift donors, and to inspire giving through Gifts for the Cure
• Managed the implementation of the Society's Fall Daily Lottery, 50/50 Wheels of Hope Raffle and Cash For Kids Calendar Lottery programs
• Managed the National, Provincial and Community Impact Awards programs for Ontario Division

Toronto, Canada Area

Solicit and secure support from companies, employee groups, associations, foundations and community partners to meet revenue goals, while ensuring the corporate and community partnerships fundraising program infrastructure is developed and maintained.

Toronto, Ontario

Prospect, cultivate, solicit, manage and steward corporate partners in order to achieve provincial corporate revenue goals.

Responsible for the development, implementation and evaluation of diversified and effective development and donor engagement programs for a multi-service social services agency in downtown Toronto.

Responsible for the effective coordination and implementation of specific components of the development program for a social services agency in downtown Toronto. Responsible for the production of House communications materials including the annual report, website, donor newsletter, brochures, flyers, fact sheets, displays and social media presence.

Coordinate the solicitation, stewardship and communications needs of the Development department in relation to the annual giving program and $196 million Bell Lightbox capital campaign.

Responsible for creating and editing communication materials to support the annual and major gifts campaigns; planning and executing major fundraising events; and developing new methods of donor recognition.

Provide administrative support to Foundation staff and the Board of Directors.