Dr. Nadia Morozova Email & Phone Number

United Kingdom

London, GB

• Recently, I decided to dedicate some time on driving thought leadership and further business implementation of my PhD research, which I finished 2 years ago at Warwick Business School. This includes four priority areas:
• Keynote Speaking at the largest industry and corporate conferences: 1) Delivered an opening keynote at the Rakuten Advertising flagship event in Europe for an audience of 700+ of seasoned marketing professionals with a.
• Scale to define different types of purchases: 1) Established a specific product proposition for brand, retail, media, and market research clients on how they can benefit from the scale that I developed during my PhD.
• Individual and team coaching, training, and workshops: 1) Delivered a series of virtual workshops to senior marketing and analytics leaders on ‘How to encourage data-driven culture within an organization’; 2) Provided.
• Community for data, analytics, and insights professionals: Created a community for data, analytics, and insights professionals with the objective to promote diversity, technical training, and business acumen.

Coventry, West Midlands, GB

London, GB

• Recruited to Global Senior Leadership to transform Measurement & Insights function to drive business decision-making.
• Established team transformation strategy with clear vision, identity, operational and governance model, and measurement framework across all communication channels. Increased team efficiency by 4.5 times in terms of.
• Enabled marketing plans for 16 top priority campaigns with actionable recommendations for effective marketing mix with potential to improve campaign ROI by up to 30%. Initiated development of the first global toolkit.
• Empowered global digital strategy with specific recommendations on ey.com customer journey optimization, enhancement of ‘global – local’ content strategy and templates for article pages with potential to increase the.

Los Angeles, California, US

• Recruited to Europe Senior Leadership Team and established the function of 15 team members from scratch.
• Built, led, and developed a high performing team responsible for all audience and advertiser research & insights in Europe. Established team structure, individual career development & pathing, ways of working, team.
• Developed and delivered research & analytics long-term strategy, vision, and plans for European advertiser solutions organization ($5.5M research budget, largest at TikTok). Achieved strong team visibility and impact.
• Created data-driven organizational culture within TikTok’s European advertiser solutions organization, guiding development of highly impactful data products (e.g. 10+ dashboards with specifically defined data APIs) and.
• Unlocked budgets and secured global partnership deals for ~$1.5bln with WPP, P&G, L'Oreal, Disney, Samsung, Publicis Groupe, and IPG via bespoke research offerings. Delivered 10 thought leadership projects (e.g..

London, GB

• Built expertise in consumer decision-making in Digital & e-commerce – realized PhD project from scratch at WARWICK BUSINESS SCHOOL & UNIVERSITY COLLEGE LONDON, using the cutting-edge methodologies in consumer.
• Created an offer for start-up acceleration – developed an agile toolkit on how to address business challenges with consumer research that enabled 4x growth in site conversion in one month, won ESOMAR Award for.
• Established an expert Insights brand. Published 47 posts on various Insights domains that received appreciation from the industry leaders. The biggest business cases were shared in the iconic Marketing Research.

Prilly-Malley, CH

• Recruited to Leadership Team, enabled global brand transformations and product innovation.
• Shaped regional long-term & short-term brand strategies – transformed digital brand strategies via shifting Leadership focus from traditional media channels to stronger presence in Digital. Ensured regional.
• Empowered global marketing strategies – enhanced global brand relaunches (e.g. Fitness, Nesquik) for new consumer targets (e.g. gatekeepers vs kids) and achieved higher focus on equity building campaigns in health &.
• Turned around regional Go-to-Market and product innovation strategies – created a strategic regional Go-to-Market plan that addressed $80 million opportunity across 5 building blocks via in-depth market and category.
• Achieved a step change in analytics & insights capabilities – relaunched best practices for Social Listening and segmentation. Achieved $200K savings in a research budget through research programme optimization.

Boston, Massachusetts, US

• Achieved a substantial increase in quality and impact of insights on business cases – delivered insights expertise with excellence for 100+ cases globally from proposals to clients’ Top Management presentations.
• Empowered global BCG offerings – shaped corporate expertise in development of Consumer Insights function and Digital Consumer Discoveries in direct collaboration with Senior Partners in Atlanta and Paris.
• Mentored 3 Lead Knowledge Analysts – achieved 1.5x increase in impact of research on case recommendations.

Cincinnati, Ohio, US

• Guided regional brand and communication strategies for Baby Care in Europe, Middle East, and Africa.
• Amplified Pampers communication strategy – led insights expertise for “all-in digital” transformation of Pampers communication in Nordics and more effective TV commercials for the regional campaigns that enabled a.
• Enabled marketing & distribution toolkits for new product launches – secured potential of $47 million for Pampers Premium Care Pants launch driving Shopper Based Design and in-store communication. Achieved a step.
• Mentored and coached a direct reporter (Summer Intern) and a recruitment team of 3 people.

Cincinnati, Ohio, US

• Won 15 awards for outstanding individual & team business contributions and consumer & market research innovation.
• Redesigned approach for Joint Business Planning – brought higher focus on shopper & channel understanding via holistic shopper profiles. Ensured engagement of the whole multifunctional team in the execution of.
• Turned around relations with strategic retailers in tough & competitive environment – achieved ice-breaking in relations with several strategic P&G customers that resulted in 2x sales growth in a year. Executed with.
• Guided development of long-term marketing programmes for several of the biggest retailers in EE with programme revenue potential of up to $9 million per program in a year. Established a series of workshops on.
• Guided Go-to-Market strategies for Digital & e-commerce – enabled local, regional, and global Digital & e-commerce strategies, which led to outstanding business results recognized by Global Platinum Award. Strategic.

Created a unique community in Russia for marketing research professionals - built marketing strategy, managed a passionate team of 3 people and established relationships with the top research agencies and professionals. Organized various kinds of events on innovative research capabilities and the biggest research issues (e.g. data quality).

Moscow, RU

Being a part of the International Research Group in Behavioral & Experimental Economics (joint Group with London School of Economics), I led a project “Context influence on consumer choices”. Analyzed academic literature and set up research experiment.

Москва, Московская Область, RU

I was recruited as a Research Specialist and fast-tracked to Research Executive position within 4 months. Enabled business development strategies, providing guidance for Russian and international companies on the market potential and competitive environment across technology, retail and machinery sectors.

Moscow, RU

Being a part of the International Research Group on Applied Cross-Cultural Psychological Research, I participated in the international research projects on cross-cultural values, perceptions & attitudes, and was in charge of data input and encoding, database operation and primarily data analysis in SPSS.

Doctor Of Philosophy - Phd, Behavioral Sciences

Master’S Degree, International Marketing And Business Developement

Master’S Degree, International Marketing

Bachelor'S Degree, Psychology

International Summer University Program, Advanced Consumer Behavior, Advanced Econometrics

Certificate Of Advanced Training, Expressive Arts Therapy