Christine Morrell Email & Phone Number

Seattle, WA, US

Issaquah, Washington, US

Bridge Partners is a people-focused, customer-driven consulting firm that helps organizations drive growth, adapt to change, and create enterprise value. I lead our teams across the Delivery Organization where we are focused on building consultant functional expertise and driving project quality as we commit to client satisfaction. In addition, I provide.

Supporting companies with communications, social media, and marketing expertise. Focusing on social media strategy and content marketing, I helped companies develop plans to build and execute social media and integrated digital marketing strategies.

Seattle, Washington, US

• Lead content and communications initiatives, including social media, content marketing and public relations, to support corporate storytelling, product launches and B2B sales.
• Directed the team responsible for content creation, campaign optimization and community management for multiple accounts across Facebook, Twitter, YouTube, LinkedIn, Instagram and Google+. Increased total impressions.
• Expanded content strategy to incorporate corporate storytelling, product messaging and content creation. Provided direction on content, messaging and voice for pro.whitepates.com. Developed strategy and execution for.
• Responsible for public relations strategy and delivery, including oversight of domestic and international agencies. Coordinated TV and radio opportunities including CEO interviews with Fox Business News with Maria.
• Coordinated employer brand and reputation initiatives, including content and design overhaul of the about.whitepages.com, social media campaigns and internal communications. Website refresh resulted in a 59% increase.

Seattle, Washington, US

• Develop and direct Holland America Line's social media marketing strategy to maximize fan growth, develop meaningful social content and increase engagement within HAL’s social communities. Coordinate with stakeholders.
• Maximize fan growth in three main social platforms, Facebook (surpassed 1MM fans, up 57% YOY), Twitter (up 115% YOY) and Pinterest (up 1,281% YOY to rank 3rd among cruise lines). Launched three new platforms for the.
• Direct social digital storytelling initiatives including the development of a disciplined weekly and monthly editorial calendar, content campaigns to support brand partnerships such as Food &Wine Magazine and Dancing.
• Launch social marketing initiatives that support integrated marketing goals, including an international sweepstakes to celebrate HAL’s 140th Anniversary, lead generation efforts and international social media content.
• Oversee and manage budget for social media operations and paid social advertising.
• Recruit and direct the Social Media Team, including direct reports and cross-functional representatives who respond via social channels on behalf of the brand.

Bellevue, WA, US

• Responsible for owning the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, generating online content, and integrating social media into the.
• Oversaw social content development and engagement across CLEAR social media channels (Facebook, Twitter, YouTube, Instagram, Blog). Directed the social editorial calendar development and copywriting for channel and.
• Received the “Clearly the Best” award, given to the top 1% of employees company-wide.
• Hired and supervised an internal team of Social Media Representatives.
• Developed and fostered online brand advocates through the CLEAR Superstars and CLEAR Ambassador Programs.
• Directed cross-functional initiatives which represent Customer CARE, Marketing, PR, Sales and HR.

Bellevue, WA, US

Responsible for creation and execution of all content and promotions for the webstore, including offer identification, creative development, evaluation, social media coordination and cross-functional communication. Oversaw the iSpot One Day Sale producing an 80% increase in conversion and the largest web sales volume in company history.Oversee home page.

Seattle, WA, US

• Hired to participate in the management and leadership training program for the 2009 fundraising campaign. Responsible for a total portfolio with ~$500K in personal and corporate gifts. Accomplishments include:
• Collaborated with company leaders to develop fundraising strategies, build business case for corporate social responsibility and implement workplace giving campaigns.
• Delivered persuasive verbal and written communication to engage employees and increase philanthropic giving.
• Accountable for all aspects of project management and stakeholder relationship development.

Responsible for developing the vision and strategy of the employee engagement, behavioral change and education components to client projects in a corporate sustainability consulting practice. Directed the development of the firm’s web-based brand story. Led an international, cross-functional team to develop the communication and engagement plan for a 5m.

Seattle, WA, US

Clinical Social Work, 1998- 2003Provided psychosocial support and crisis intervention services to patients and families in the hospital. Collaborated with cross-functional teams to offer staff support and training. Chair ICU Bereavement Committee, including raising $10,000 for lending library project. Managed the Holiday Program from 2000-2003, a project.

Seattle, WA, US

Clinical Social WorkAs a member of a cross-functional team, provided psychosocial services, including crisis intervention, emotional support, counselling, and case management, for the Pediatric program. Developed the SPEAK Program for parent education. Managed implementation and evaluation.Coordinated with community and government agencies.Published.

Bachelor'S, Double Major: 1. Psychology And 2. Social Thought And Analysis

Post-Graduate Diploma, Sustainability And Management

Msw, Social Work