Christine Morrell Email & Phone Number

Seattle, Wa, Us

Issaquah, Washington, Us

Bridge Partners is a people-focused, customer-driven consulting firm that helps organizations drive growth, adapt to change, and create enterprise value. I lead our teams across the Delivery Organization where we are focused on building consultant functional expertise and driving project quality as we commit to client satisfaction. In addition, I provide digital marketing consulting and subject matter expertise to a variety of tech brands. Snapshot of my activities include:- Lead demand generation campaign teams, overseeing stakeholder engagement, content creation, strategic customer journey mapping, paid media planning, and marketing/ sales alignment. -Develop competitive analysis, revised strategy, implementation plan and playbooks for corporate digital initiatives (ie, web, social, blog).-Provide strategic guidance on customer journey mapping and recommendations for revised customer experiences.- Lead GTM initiatives for major competitive challenges, including product readiness, web launch, content development and paid media activation.-Drive marketing assessments and campaign activation for GTM initiatives for partners in a cloud-based marketplace.Awarded: 2023 Firmwide Values Based Leadership Award

Supporting companies with communications, social media, and marketing expertise. Focusing on social media strategy and content marketing, I helped companies develop plans to build and execute social media and integrated digital marketing strategies.

Seattle, Washington, Us

• Lead content and communications initiatives, including social media, content marketing and public relations, to support corporate storytelling, product launches and B2B sales.• Directed the team responsible for content creation, campaign optimization and community management for multiple accounts across Facebook, Twitter, YouTube, LinkedIn, Instagram and Google+. Increased total impressions across all platforms 182%. Oversaw a robust editorial calendar and content creation for two blogs (blog.whitepages.com and pro.whitepages.com/blog). Increased blog views 175%. • Expanded content strategy to incorporate corporate storytelling, product messaging and content creation. Provided direction on content, messaging and voice for pro.whitepates.com. Developed strategy and execution for B2B content ecosystem to support sales and marketing efforts, including whitepapers, infographics, datasheets and videos.• Responsible for public relations strategy and delivery, including oversight of domestic and international agencies. Coordinated TV and radio opportunities including CEO interviews with Fox Business News with Maria Bartiromo, CBS CEO Radio and Sirius XM. Online and print media opportunities included TechCrunch, VentureBeat, Boston Globe and Geekwire, among others.• Coordinated employer brand and reputation initiatives, including content and design overhaul of the about.whitepages.com, social media campaigns and internal communications. Website refresh resulted in a 59% increase in pages viewed and a 91% decrease in bounce rate.

Seattle, Washington, Us

• Develop and direct Holland America Line's social media marketing strategy to maximize fan growth, develop meaningful social content and increase engagement within HAL’s social communities. Coordinate with stakeholders across the company to ensure effectiveness and enterprise-wide integration.• Maximize fan growth in three main social platforms, Facebook (surpassed 1MM fans, up 57% YOY), Twitter (up 115% YOY) and Pinterest (up 1,281% YOY to rank 3rd among cruise lines). Launched three new platforms for the brand, including Pinterest, Instagram and Google+. Winner of Travel Weekly’s Magellan Gold Award for Social Media Sweepstakes (2013).• Direct social digital storytelling initiatives including the development of a disciplined weekly and monthly editorial calendar, content campaigns to support brand partnerships such as Food &Wine Magazine and Dancing with the Stars, optimization of long-form content and SEO opportunities through a visual and editorial refresh of the Holland America Blog. • Launch social marketing initiatives that support integrated marketing goals, including an international sweepstakes to celebrate HAL’s 140th Anniversary, lead generation efforts and international social media content expansion for the UK, the Netherlands and Australia. Carry social content into marketing materials such as a new feature of Mariner Magazine and consumer emails. Develop social communications plan for pricing and promotion initiatives, driving traffic and bookings.• Oversee and manage budget for social media operations and paid social advertising. • Recruit and direct the Social Media Team, including direct reports and cross-functional representatives who respond via social channels on behalf of the brand.

Bellevue, Wa, Us

• Responsible for owning the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, generating online content, and integrating social media into the overall business strategy. Resulted in a 185% increase in positive community sentiment from 2011-2012. • Oversaw social content development and engagement across CLEAR social media channels (Facebook, Twitter, YouTube, Instagram, Blog). Directed the social editorial calendar development and copywriting for channel and blog posts. • Received the “Clearly the Best” award, given to the top 1% of employees company-wide. • Hired and supervised an internal team of Social Media Representatives.• Developed and fostered online brand advocates through the CLEAR Superstars and CLEAR Ambassador Programs.• Directed cross-functional initiatives which represent Customer CARE, Marketing, PR, Sales and HR.

Bellevue, Wa, Us

Responsible for creation and execution of all content and promotions for the webstore, including offer identification, creative development, evaluation, social media coordination and cross-functional communication. Oversaw the iSpot One Day Sale producing an 80% increase in conversion and the largest web sales volume in company history.Oversee home page management for www.clear.com, including messaging, creative and strategy. Developed customer segmentation profiles to guide communication. Coordinated with internal and external vendors to meet rapid changes and tight deadlines.Facilitate enterprise change projects relying on cross-organizational influence, collaboration, process development and project management. Launched the company’s first ever web pre-order process. Executed new market and product roll-outs. Developed and led the CLEAR Heroes program, an innovative community-facing concept to link influential bloggers with CLEAR’s technology for Social Media and Search Engine Optimization value.Lead the company’s social media engagement revisions. Responsible for updated strategy development, brand/ voice integration and optimal community experience. Developed two Facebook “Fangating” promotions which saw a 10% single-day increase of followers.Coordinated Communications Strategy and Planning across the company, aligning Marketing, Sales, Customer Care and PR messaging to customers.

Seattle, Wa, Us

Hired to participate in the management and leadership training program for the 2009 fundraising campaign. Responsible for a total portfolio with ~$500K in personal and corporate gifts. Accomplishments include:• Collaborated with company leaders to develop fundraising strategies, build business case for corporate social responsibility and implement workplace giving campaigns. • Delivered persuasive verbal and written communication to engage employees and increase philanthropic giving. • Accountable for all aspects of project management and stakeholder relationship development.

Responsible for developing the vision and strategy of the employee engagement, behavioral change and education components to client projects in a corporate sustainability consulting practice. Directed the development of the firm’s web-based brand story. Led an international, cross-functional team to develop the communication and engagement plan for a 5m EUR project to reduce the carbon emissions at the largest 500 DHL facilities worldwide. Responsible for all internal and external communications, including PR, web content and international media relationships, for the launch of DHL’s first carbon neutral warehouse. Provided project management and subject matter expertise to optimization/ behavioral change initiatives for a project to create Dubai’s first carbon neutral warehouse.

Seattle, Wa, Us

Clinical Social Work, 1998- 2003Provided psychosocial support and crisis intervention services to patients and families in the hospital. Collaborated with cross-functional teams to offer staff support and training. Chair ICU Bereavement Committee, including raising $10,000 for lending library project. Managed the Holiday Program from 2000-2003, a project to match 50+ needy families with community donors for the winter holidays. Raised approx. $25,000 of monetary and in-kind donations per year. Developed program timelines and oversaw budget compliance. Managed 20+ volunteer staff. Prepared summary and strategy reports.Peer Support Pilot Project, 2003. Oversaw the development and implementation of a 6 month, hospital-wide pilot project for improved employee support surrounding critical incidents. Developed project timeline and managed all communications with project stakeholders. Developed an evaluation plan to measure effectiveness and quality of the program.

Seattle, Wa, Us

Clinical Social WorkAs a member of a cross-functional team, provided psychosocial services, including crisis intervention, emotional support, counselling, and case management, for the Pediatric program. Developed the SPEAK Program for parent education. Managed implementation and evaluation.Coordinated with community and government agencies.Published article in a national nursing journal.Raised funds and organized events for Child Abuse Prevention Month in 1999 and 2000. Developed community education classes and seminars including the “Parenting in the New Millennium” series.

Bachelor'S, Double Major: 1. Psychology And 2. Social Thought And Analysis

Post-Graduate Diploma, Sustainability And Management

Msw, Social Work