Managed vendor relations, including contracting and invoicing, ensuring timely payments in collaboration with the internal Finance team.• Analyze social media and platform trends to adapt and apply analytics to dynamic campaign strategies, enhancing engagement and performance.• Shaped product strategies by leveraging market data and audience research to influence product positioning and strategic marketing decisions, achieving significant audience engagement and adoption.• Led Go-To-Market campaigns by developing and executing multi-channel go-to-market strategies that drive product awareness & engagement.• Fostered an inclusive team culture focused on collective success and continuous improvement, emphasizing diversity as a cornerstone of innovative marketing.• Collaborated with internal teams across multiple departments and external agencies to execute campaigns seemingly across platforms and geographics.• Complied and formatted performance metrics for all launched marketing initiatives for internal circulation• Used consumer insights and platform trends to enhance campaign performance and optimize ROI.• Led the end-to-end strategy and execution of multiple high-profile marketing campaigns simultaneously achieving significant audience engagement and cultural impact.• Spearheaded experiential initiatives, improving engagement metric by 20%• Developed and executed comprehensive media strategies that enhanced partner ROI and operational efficiency, aligning with corporate objectives.• Managed a group of artists, influencers & content creators for early access to many products to assist in their content creation.• Spearheaded innovative campaign initiatives, significantly improving engagement metrics and customer satisfaction.

Developed custom briefs and marketing presentations that significantly increased brand visibility.• Designed impactful marketing materials for Over-The-Top (OTT), Subscription Video on Demand (SVOD), and Transactional Video on Demand (TVOD) products & platforms, significantly increasing audience reach.• Monitored industry trends to keep campaigns cutting-edge and relevant to consumer behavior• Addressed and resolved partner inquiries efficiently, establishing clear timelines for issue resolution.• Enhanced executive productivity by managing schedules meticulously and coordinating logistics for critical meetings.• Innovated marketing strategies for prominent brands, significantly boosting product visibility and engagement.• Delivered expert product insights to internal teams, fostering a deeper understanding and enhancing overall customer experience.• Maintained relationships with talent, including recording artists, content creators and streamers.• Forged and cultivated strategic partnerships, expanding market presence and reinforcing brand influence.• Strengthened internal communications by delivering actionable insights and project transparency.

Developed custom briefs and marketing presentations that significantly increased brand visibility.• Designed impactful marketing materials for Over-The-Top (OTT), Subscription Video on Demand (SVOD), and Transactional Video on Demand (TVOD) products & platforms, significantly increasing audience reach.• Monitored industry trends to keep campaigns cutting-edge and relevant to consumer behavior• Addressed and resolved partner inquiries efficiently, establishing clear timelines for issue resolution.• Enhanced executive productivity by managing schedules meticulously and coordinating logistics for critical meetings.• Innovated marketing strategies for prominent brands, significantly boosting product visibility and engagement.• Delivered expert product insights to internal teams, fostering a deeper understanding and enhancing overall customer experience.• Maintained relationships with talent, including recording artists, content creators and streamers.• Forged and cultivated strategic partnerships, expanding market presence and reinforcing brand influence.• Strengthened internal communications by delivering actionable insights and project transparency.