• Analyzed user behavior using machine learning models to identify key variables and monitored abnormal behaviors through a blend of qualitative and quantitative data• Deployed GTM and GA4; labeled tags; generated dashboard on Looker Studio• Developed predictive models for real-time monitoring of user counts• Predicted and monitored the release of new products and the performance of promotion• Conducted market research

• Delivered international media intelligence reports covering digital marketing performance measurement, brand effort diagnosis, competitor benchmarking, KOL evaluation and industry trend analysis• Contributed to 10+ key deliverables across different industries in a timely and sustainable fashion collaborating with junior analysts and vendors• Worked closely with Client Success team to shape the execution of delivering reports, assist in onboarding training and customer’s need analysis• Initiated data cleaning training session for the team to drive delivery efficiency

• Coordinated and implemented integrated marketing strategies for the client• Performed competitive research, provided insights, as well as catered concepts and content for the client's offline and digital advertisements • Cooperated with the creative team and vendors to deliver the key visuals and video advertisements • Client: Lenovo

• Rotated between the departments of the warehouse, quality assurance, testing, assembly, and maintenance.• Optimized and visualized the ISO 9001 document as the basis for the new employees' training and the new plants in the future.• Translated and visualized the instrument operation manuals, which have become a training resource for production line operators.