Led cross-functional Design Sprints to define “naturals” innovation pipeline by integrating consumer research, internal R&D knowledge, external landscape, and brand VisID to address $100m cleaning opportunity. Accelerated channel innovation (hospitality) through lean-agile problem framing and real world digital testing, resulting in 2x sales compared to traditional big-box retail channels and a scalable channel strategy. Developed strategy for external partnerships with emerging brands and suppliers to launch limited releases for new consumer segments with scalability to larger retail channels; DTC launch in 9 months from ideation.

Led cross-category trend landscaping and developed design strategy for an opportunity to grow household penetration of premium products by 50M+ households (Greater China and US).Developed irresistibly superior and holistic product experiences, resulting in new offerings at a 4x price premium and a qualified product preference of >70% (Greater China & US).Led innovation reviews with Senior VP to drive strategic direction, meet timing gates, and give confidence to category President of multi-million dollar investment.Identified and led breakthrough category innovations with a multi-year strategy to elevate the franchise portfolio and continue growth of multi-billion dollar brand (Global).Developed internal Design capability by chartering Adobe Ambassadors partnership to up-skill the global organization on key programs and digital trends.Served as key influencer for corporate programs, including CES, Cincinnati Pride, and World Pride to authentically grow external awareness of emerging innovations and company values.Defined white space opportunities based on trends and consumer sizing to launch new brands, line extensions, sub-brands, and externally sourced solutions in less than 12 months.Led product development cycle for new-to-world wearable technology from ideation, definition, and DTC beta launch within 14 months.

Led Design Thinking workshop with consumers to identify and translate insights into winning consumer propositions and penetrate a $400M+ developing market opportunity (India).Influenced at the VP level to align multi-year innovation and commercial strategy to enable a sustainable competitive advantage in the region (India).Delivered $1M+ in savings through Design-led cost savings projects across multiple brands (US, Western Europe).Partnered cross-functionally to lead new supplier capability and enable premiumization of new-to-category materials with ownable IP (Greater China and US).Managed on-site production artists to deliver >20 projects/year to keep 100% of print deliverables on-time and on-budget (US, Latin America, Greater China).

Translated product design requirements into manufacturable specifications to launch 1) Pamper's smallest hospital diaper for NICU babies and 2) new product forms specific to the hospital market.Led holistic learning plan development to integrate cross-functional points-of-view and deliver project milestones inline with timing commitments to the trade.Developed depth-y models, persona maps, behavior maps, and empathy maps from Design Thinking workshops in US, Japan, and UK to drive holistic design strategy and consistent brand stories.Developed strategy proposals and best value option analyses to accelerate global cost savings of $85M+ across Europe, Middle East, Asia, and US.

Developed and led classes on User-Centered Design including ethnographic research, sketching, storyboarding, iterative prototyping, and visual communication (Mexico, US, Saudi Arabia).Designed workshop activities and managed workshop photography and videography for professors at King Fahd University (Saudi Arabia).Consulted teams on iterative design process and translating research into functional requirements for following classes: Freshman Toy Design, Senior Capstone Design, and Graduate Product Development.Used conceptual storyboards, product sketches, SolidWorks CAD, Adobe Illustrator, laser cutting, vacuum-forming, and CNC routing to deliver end-to-end designs from ideation to final prototype fabrication.

Researched and analyzed current trends and competitive landscape across all footwear categories to create mood boards and facilitate strategic planning, merchandising, design, and forecasting. Managed the entire Men’s Performance and Lifestyle Footwear styles for the Autumn/Winter 2013 line by signing-off on prototype tests, CAD requests, and FOB verifications.Developed and organize spreadsheet and visualization documents to track CAD and prototype production.

Designed mechanical restraints to prevent fiber twisting, thus increasing production reliability by 13%. Implemented 3 kaizen designs to eliminate the daily cotton card cleaning process, a savings of $63,700.Condensed 60 page intern-training packet to decrease ramp-up time for intern projects.

Collaboratively developed interactive kiosk to teach low performing K-12 students about science.Designed graphical interfaces and controllers to house RFID tags using SolidWorks and Adobe Illustrator.Fabricated prototypes from wood and acrylic using a laser cutter to test with potential users.

Reduced production time by 25% through technical and observational analysis of the HDL making process.Wrote Excel macro that cross-referenced inventory and demand data to output a production strategy.Led 3 experimental operations to verify process changes and build operations team’s technical capabilities.

Assisted in fabricating pressurized lunar rover mock-up by laying carbon fiber in a vacuum bag process.Performed quality assurance measurements to compare CAD files to prototype dimensions.Tested ultimate tensile strength of ABS plastic used in a Stratasys FDM 360 rapid prototyping machine.Conducted stress analyses on full-scale pressurized lunar rover and compiled technical report of results.

Managed 5 students to develop mass properties tracking tool for Ares I spacecraft’s Launch Abort System.Used JAVA to replicate manual keystrokes and reduce the mass property tracking time by 97%.Gave technical presentation to Applied Sciences System Directorate at NASA Headquarters.