BRANDING & MARKETING- Podcast development & production- Video strategy and development - Consultation and brand strategy- Omnichannel content design (brand and campaign-driven) - Content design by channel- Copywriting across all channels and mediums: direct response, UX, brand messaging, VSL and video scripts, ad campaigns, commercials, and more- Design LLM/AI prompts for enhanced content creation, customer service, and project management (e.g., ChatGPT, Claude, Perplexity, and Gemini)DTMCreativeSolutions.comENTERTAINMENT- Screenplay consultation and writing- Project development: feature films, episodic and streaming projects, YouTube content, and multimedia assets- Marketing campaigns for entertainment projects

BRAND & CONTENT DEVELOPMENT- Developed new messaging, copy & brand guidelines for 2018 global rebrand — An Unrivaled Experience®- Conceptualized & executed multiple new branding initiatives & campaigns (e.g., Serene Spa & Wellness™, Epicurean Perfection™, World Cruises, Grand Voyages, Voyage Collection Debuts)- Co-developed branding for two new ships, Seven Seas Splendor® & Seven Seas Grandeur™- Co-developed & wrote or edited all brand ad campaigns featured in major publications like Travel + Leisure & Wall Street Journal- Produced 18 issues of EXPLORE Magazine (3.5+ million prints, digital brochures & online content), overseeing content strategy & budget, procuring published content, contracting & writing original articles- Wrote & edited content & managed contract writers for the continuous content development of all 550-plus port guides for guests of Regent Seven Seas Cruises (RSSC) & Oceania Cruises- Wrote & developed video scripts for various campaigns & promotions- Managed & developed content for global consumer & B2B materials, incorporating industry & product surveys & research, internal data, personal onboard experience & guest interviews- Recipient of the 2020 Award of Excellence as part of the RSSC Marketing Department; delivered innovative engagement strategies & content development amidst a pandemic for record-breaking salesTEAM & PROCESS DEVELOPMENT- Expanded content team as our original content output more than doubled within a few years; this included hiring & managing contract writers- Co-developed an efficient omnichannel campaign approach with the Director of Communications for reduced time-to-market & cost-of-creation- Created copy brief templates for all channels streamlining copy development- Piloted dashboard for website performance analysis for strategic content development- Engineered LLM/AI tool prompts for improved customer relations & enhanced content development

Management and acquisition of both retail and enterprise clientele, with a focus in media. This includes being a vendor for a major broadcast network for four years, providing pre-flight services for episodic photo galleries and major awards shows.

CLIENT ENGAGEMENT & SPECIAL PROJECT MGMT- Managed/Co-managed teams, projects & tests for some of our largest clients- One example includes leading a collaborative eComm merchandising video test through the use of time-step photography for a large athletic apparel brandMARKETING STRATEGY & CONTENT DEVELOPMENT- Co-developed & wrote OneKreate's marketing plan - Co-developed & wrote OneKreate's website content- Developed/Co-developed & wrote emails, print & digital ads, video scripts, pitches & presentations for OneKreate & key clientsRFP/RFI RESPONSE, BIDDING & MGMT- Managed/Co-managed & wrote responses and bids for multiple large new & existing business development opportunities- Example: driving the bidding team (split across two states) on a large RFP, which led to a $1M+ win in eComm photo & video work for a major home improvement retailerBRANDING/CONTENT DEVELOPMENT FOR CREATIVEDRIVE'S WORKFLOW SUITE- Developed and wrote strategic content alongside multiple departments to support the sales and marketing efforts for CreativeDrive's Workflow Suite

Worked alongside Owner and CEO, Shona Tuckman to better develop the slate of film projects, while also improving overall operations within the company.

Wrote copy for email campaigns, print ads, online media and television for client, TrueCar.

Managing and developing projects from concept through pre-production; managing talent and company relations; contract breakdown and mediation; in-house concept development and writing; operations organization, development and structuring.http://www.mpowerpictures.com/

Responsibilities in-office and on-set included script coverage and direct feedback to the writer(s), producer(s) and director(s); production and development assistance to writer(s), producer(s) and director(s); schedule and travel management; general admin.http://www.imdb.com/company/co0030016/

Construction and installation of sets, props and signage.

Jet Sets is a set fabrication company with its primary focus in commercials. It was started in the mid-80s and has created iconic sets for tons of commercials, music videos, broadcast, and print ads. Check them out at www.jetsets.com and www.jeteffects.net.While working in the metal and effects shops I learned and implemented various skills including (but not limited to) metal work (like plasma cutting and non-structural welding), rigging (including underwater) and basic mechanics. We developed, built, transported, setup and operated a multitude of props and practical effects for commercial shoots throughout the greater Los Angeles area.

Jet Sets is a set fabrication company with its primary focus in commercials. It was started in the mid-80s and has created iconic sets for tons of commercials, music videos, broadcast, and print ads. Check them out at www.jetsets.com.

Responsibilities included coverage on screenplays and books; digitization and organization of screenplay library; general administrative duties.http://www.imdb.com/company/co0018471/