Senior Copywriter & Editor
Miami, Florida, Us
BRAND & CONTENT DEVELOPMENT- Developed new messaging, copy & brand guidelines for 2018 global rebrand — An Unrivaled Experience®- Conceptualized & executed multiple new branding initiatives & campaigns (e.g., Serene Spa & Wellness™, Epicurean Perfection™, World Cruises, Grand Voyages, Voyage Collection Debuts)- Co-developed branding for two new ships, Seven Seas Splendor® & Seven Seas Grandeur™- Co-developed & wrote or edited all brand ad campaigns featured in major publications like Travel + Leisure & Wall Street Journal- Produced 18 issues of EXPLORE Magazine (3.5+ million prints, digital brochures & online content), overseeing content strategy & budget, procuring published content, contracting & writing original articles- Wrote & edited content & managed contract writers for the continuous content development of all 550-plus port guides for guests of Regent Seven Seas Cruises (RSSC) & Oceania Cruises- Wrote & developed video scripts for various campaigns & promotions- Managed & developed content for global consumer & B2B materials, incorporating industry & product surveys & research, internal data, personal onboard experience & guest interviews- Recipient of the 2020 Award of Excellence as part of the RSSC Marketing Department; delivered innovative engagement strategies & content development amidst a pandemic for record-breaking salesTEAM & PROCESS DEVELOPMENT- Expanded content team as our original content output more than doubled within a few years; this included hiring & managing contract writers- Co-developed an efficient omnichannel campaign approach with the Director of Communications for reduced time-to-market & cost-of-creation- Created copy brief templates for all channels streamlining copy development- Piloted dashboard for website performance analysis for strategic content development- Engineered LLM/AI tool prompts for improved customer relations & enhanced content development