Morris Effron Email & Phone Number

Boston, Massachusetts, United States

Citizen Connect is a non-partisan platform dedicated to helping Americans right, left and center find ways to heal our divides and strengthen this great nation.

Brookline, Massachusetts, United States

Collaborate with senior marketers to articulate core brand/product/service stories, build out associated messages for specific target audiences, then identify the best online media and channels to deliver those messages. Projects can be very broad (new product/service launch) or quite narrow (specific campaign/event, specific medium e.g. microsite, video). In all cases the work entails a deep dive with Marketing, key company stakeholders, representative customers and competitive research. End products include core story, messaging matrix, strategic dissemination plan, medium-specific content outlines (website, email, social, video).

Boston, Massachusetts, United States

Created digital marketing strategies for clients from creative conception through content production and distribution. Strategies involved developing audience-specific stories and bringing them to life across websites, online video and social media. Engaged the creative and production expertise of MK3 colleagues to design and implement high-performing websites, write and produce live and animated videos, concept and design online marketing campaigns.

Woburn, Massachusetts, United States

Created and implemented online marketing strategy for consumer and business product lines for the Americas division of Kaspersky Lab, a $500 million, privately-held Russian internet security software provider. Responsible for design, functionality and marketing effectiveness of all public and private websites and all interactive campaign initiatives. Managed paid search, SEO, online advertising, lead generation, online communities and all supporting web analytics.

Boston, Massachusetts, United States

Conceived and developed online strategy and systems across multiple divisions of International Data Group (IDG), a $2 billion global technology information provider. Developed internal systems and customer-facing applications to address content sharing, aggregation and analysis of customer data, turn-key websites and search optimization, thereby driving revenues from lead generation, targeted advertising, and content syndication. Simultaneously directed IT support, services and budget for globally dispersed, $10 million / 50 person central services division.

Boston, Massachusetts, United States

Managed all computer and communication functions for this industry-leading national cable advertising sales company, including technology strategy, custom software development, hardware and software acquisition and end-user support. Company doubled in size and revenues - to 200 employees generating $125 million in annual sales - during my tenure. Responsible for several industry firsts:• First electronic affidavit between cable system and rep• First electronic order between rep and ad agency• First EDI model for spot cable industry

Westport, Connecticut, United States

Established independent computer consulting practice building business systems for the media industry. Clients included:• Ziff-Davis Publishing Company• BPI Communications, Inc.• Meredith Corporation• Capital Cities/ABC, Inc.

Founding editor of PC Disk Magazine, a novel microcomputer publication combining magazine and software publishing. Each issue contained a floppy disk with six original, fully functional programs for the IBM PC and a printed user's manual. Within six months started sister publication for the Apple II, A+ Disk Magazine.