Darryl Morris Email & Phone Number

Menlo Park, Ca, Us

• Spearheaded the integration and utilization of 6sense to execute targeted ABM campaigns, resulting in a 30% increase in account engagement and pipeline growth.• Developed and executed multi-channel lead nurturing campaigns using targeted A/B testing and segmentation strategies, influencing over $10M in active opportunities.• Led end-to-end execution of marketing campaigns, coordinating with internal teams and external agencies to ensure timely delivery of campaign assets.• Formulated and implemented tailored marketing automation strategies, increasing customer engagement by 20%.• Created detailed dashboards and performance reports, supporting business analytics and strategic recommendations.• Collaborated with content creators to develop compelling digital marketing assets, including HTML emails and landing pages.• Provided strategic recommendations to senior management on process enhancements and emerging opportunities in marketing automation.• Oversaw integration of marketing technologies, managing the tech stack budget and optimizing CRM workflows.

Hoddesdon, Herts, Gb

• Lead strategist for nurturing leads through a mix of helpful content and other calls-to-action.• Closely monitor lead scoring and grading to maximize return and efficiency for the marketing funnel.• Firm's Pardot superuser. Marketing asset creation (email, landing pages, forms etc.), feature implementation, testing, trouble shooting and point of contact. • Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and direct mail that progress leads through various stages of the buyer's journey• Create and implement new projects and creative ideas that help improve conversion rates• Develop and maintain reports and dashboard of lead nurturing programs including performance metrics and tracking of overall KPIs• Ensure effective management of lead nurturing activities for inbound marketing and demand generation campaigns.• Work with the content team to identify and obtain content needed for a successful lead nurturing program

Hoddesdon, Herts, Gb

•Produce marketing campaigns that successfully move prospects through the marketing funnel•Leverage the use of marketing automation (Pardot) and CRM (Salesforce) systems to convert prospects to MQLs and SQLs•Created and established an automated lead scoring and lead grading system to ensure the right leads are finding the correct regional (APAC, EMEA, NAM) sales teams at the most opportune time •Work closely with product marketing on product launches to ensure the new products gain the appropriate awareness in targeted markets•Create and analyze monthly campaign reports to show whether our tactics are creating “needle moving” activity•Help generate and manage tactical marketing campaigns and initiatives that have created over $1M+ in opportunities

Yardley, Pennsylvania, Us

• Performed A/B email testing to analyze and increase the effectiveness of the messaging, stylistic layout, and CTA of emails • Managed marketing automation via Pardot, along with the integration of CRM tool, Salesforce, to capture the Marketing Qualified Leads (MQL) and present the sales staff with Sales Qualified Leads (SQL)• Reported key marketing metrics including prospect engagement, campaign effectiveness, conversion rates and ROI to identify strengths and opportunities for improvement• Successfully developed new lead qualification and nurturing process which resulted in new opportunities • Created simple and complex drip campaigns for lead nurturing

Novato, Ca, Us

• Performed market research and trends to provide analysis and recommendations to Vice President and CEO• Salesforce administrator • Maintained marketing contact database • Engaged in mutual vendor relationship to obtain new and unannounced leads• Managed the company's social media pages, resulting in 700% increase in followers• Analyzed firm's marketing efforts to calculate ROI • Developed and analyzed direct competitor reports to give the firm a competitive advantage. The report shows the firm's optimal bids in terms of revenue, location and size• Performed CRM data cleansing

Novato, Ca, Us

• Created and managed content for the company’s website• Created customized responses to Request for Proposals and Statement of Qualifications• Maintained and updated the customer and project database to ensure that the firm's 500+ contacts and leads receive all marketing collateral• Created weekly and monthly sales reports to track the progress of pending bids• Assisted in the creation of the company’s newsletter

• Leverage passion for basketball, athletic achievement, and mentoring to coach the freshman basketball team to a third place league finish.• Mentor and coach freshman athletes by creating practices and drills designed to enhance skill, encourage teamwork, and raise morale.• Interface with parents to coordinate transportation and lodging for games.