As Australia's leading professional body for financial services, FINSIA is dedicated to raise professional standards and conduct within financial services.Increased brand engagement. Refreshed the brand to target a younger demographic and worked with the marketing team and key business stakeholders to communicate FINSIA’s professionalisation strategy including developing brand guidelines, executing a soft launch with updated documents and templates, and creating strategically targeted content (B2B brochures, stakeholder packs).Achieved 91% member renewals. Created and executed a strategic marketing plan (data analysis, audience segments, campaign brand and cadence touch points), developed email content and briefed/managed design asset creation. Added dynamic content and personalisation to streamline member renewals. Generated new education leads. This included using SEM, display ads and cross promotion and developing customer journeys for each course to create a sales pipeline with a strategic focus on optimising return on investment (ROI).Secured 250 leads and 50 referrals. Managed event marketing campaign, including creating a microsite to target entries and referrals from industry professionals. Managed the asset creation, copy creation, building the website, setting up an automated entry process and managing content for 6 inbound and outbound audience segments as well as applying expertise in Salesforce Marketing Cloud Social Studio to optimise SEM with exclusion groups and lookalike audiences.Promoted various FINSIA events, including The Regulators Signature Event for 300 senior financial delegates, and led the marketing campaign for CPD membership, with responsibility for creating email content and nurturing touch points throughout campaign lifecycles.Improved the customer journey by managing a website refresh of 5 critical pages - involved managing website content to optimise the user experience and communicate the value proposition to all stakeholders.

Leading the digital marketing channels, focusing on marketing automation and social media, to support FINSIA create positive change in the financial services sector.

Responsible for the strategic success of marketing, brand and digital initiatives.Promoted CR and its products and services to drive savings and greater outcomes into the not-for-profit sector using Salesforce CRM and Marketo Marketing Automation. Responsible for managing a team of three marketers, and external agencies.Achievements:- New website project lead with now a 50% growth in traffic - Refined my leadership skills from a two year Leadership Development course- Marketing delivered 30% of total business leads- Grew Social Media to increase traffic to our website: https://www.facebook.com/churchresources- Launched Marketing Automation - Re-branded CR to be more energetic and community focused

Team leader of the Corporate Solutions Business Unit. Responsible for managing two Supply Managers and all marketing initiatives to develop our channels into the not-for-profit sector, while leveraging the Preferred Partners OfficeMax, AGL, Randstand, Medibank and Maxxia.

Promotion of an aggregated buying group, to not-for-profit Members through the development and delivery of a strategic marketing program.Campaign Management of Preferred Partners, AGL, Bidvest, Nestle, Hertz, Randstad, Medibank, Apple, Qantas and more, for the Energy, Foodservice, People and Employee Benefit Solutions.Responsible for the Digital, Media, Direct and Event Channels along with production of all creative design and content generation.

A marketing professional responsible for driving activities and initiatives across all channels including print, social media, PR, SEO, PPC, website, HTML emails, direct mail, exhibition strategy/delivery and presentations.Thrived on leading creative teams through projects and overseeing the entire process from initial concept and brief to completion. Excels at relationship management, providing a high level of technical skills and a reputation for delivering results and achieving goals.

Production and management of PCO proposals including writing, research, client communication (often with various stakeholders), analysis of financial models for fee structures and event budgets. These documents are over 50 pages long and are critical to win contracts for event management services. Signed off by MD.Marketing campaign strategy and delivery of key initiatives across direct, social and business reporting.

Responsible for building strong client relationships and delivering successful events.

Responsible for the Account Management of over 100 retailers across Australia and New Zealand.