Natalie Morrison Email and Phone Number

Serve the larger music education industry by championing, advocating and engaging directly with the music educator through the creation of meaningful programs, impactful resources, and partnering with like-minded organizations who share this mission.

- Develop the social media strategy for Arts Ed Data Project, including the creation of Facebook, Instagram, and Twitter profiles- Design and curate the branding and creative assets to highlight key state data and national report dashboards to increase arts and music education nationwide- Built an audience from the ground-up on a local and national level through targeted ads resulting in a reach of 42,000 on Facebook and 28,000 on Twitter

- Write, pitch and analyze press releases and media coverage globally for new product launches and company initiatives, including the D'Addario Foundation, resulting in significant placements with the WSJ, Billboard, Rolling Stone, Newsday, and more- Facilitate strategic support for executive leadership and executives for all press appearances in print and media outlets to advance the company's brand image and goals - Manage relationships with all media and negotiate high-caliber brand partnerships as part of the media strategy- Oversee company-wide diversity, equity, and inclusion initiatives, including a women-focused Employee Resource Group and a new company newsletter to help bring community to the global D'Addario workforce- Produced a new workflow for social media content creation and scheduling resulting in a more effective and efficient process- Spearheaded the creation of a Go to Market internal communication strategy for all campaign launches that aligned marketing and the business units for more effective collaboration

-Manage all Public Relations within the company across all brands. -Plan strategic partnerships with outside media to promote D'Addario products-Maintain all media relationships

Public Relations & Media-Write and distribute press releases regarding corporate news or product launches-Weekly, monthly and quarterly reports from digital ad buys and press pickup. -File orders to send out new products to be reviewed by publications-Create insertion orders to print ads to be sent to magazines. -Execute brand partnership presence - Afropunk Battle of the Bands & Make Music Day Digital Marketing-Work with the Digital Marketing team to put together monthly and quarterly reports on social media campaigns. -Manage Corporate LinkedIn pages and post using a weekly cadence to drive more people to learn about all the great initiatives happening at D'AddarioAugust 2018-October 2018 - Percussion Social Media-Manage Promark & Evans social media accounts across all platforms-Schedule and post weekly content -Community Management within the accounts Programs I am using: -Meltwater-Simply Measured -Sprout Social-NUVI-Trello -Asana-Cision

- Collaborated with the Giles Communications team to create comprehensive PR strategies that align with the objectives of the Yamaha Band & Orchestra account. - Wrote, pitched stories, secured media coverage, and coordinated interviews and press opportunities for product launches and the company music education initiatives including the Yamaha Young Performing Artist competition. - Tracked and measured media coverage for PR campaigns into reports to distribute back to the Yamaha team

Arts Ed Now -Created content on Facebook and Instagram for their Arts Ed Summit, a conference around the release of a new data project from the company-Managed social media activity on Twitter from different attendees and monitoring engagement on each post. -End of the year fundraiser work which includes mailings -Transitioning the organization to the Salesforce platformThe Women's International Music Network (The WiMN)-Promoted The WiMN's "Girl's Night Out" event in NYC through contacting local New York City organizations with anyone interested in advocating for women in music, songwriting, and music in general. -Organized the silent auction and registration during the event at The Cutting Room

-Obtain quotes from various exhibitors to use for NAMM daily press content. -Manages a social media platform called The Wallrus, allowing content shared by show attendees to be streamed on large screens throughout the show. -Assisted visiting media, with all information needed for their coverage, as well as the interviews hosted throughout the show. -Tracked the show's hashtag, for reporting purposes through hashtrackings.

-Managed Ithaca College Career Services Social Media Platforms-Created Social Media campaigns for the office and their sponsored events. -Promoted employer visits and workshops to help with professional development on campus. -Increased Social Media engagement across all platforms significantly.

-Designed nametags for the guests to have throughout the whole weekend. -Created a TV screen advertisement for an event held in the School of Music during Alumni Weekend to talk to students about what they can do with their Music Degrees after they graduate.-Created a brochure with the description of the School of Music event, which also described who the panelists were and their job descriptions. -Ran some of the events that occurred during Alumni Weekend to make sure that they ran smoothly-Work with various alumni, answer phones, update information and help organize alumni events.

Lab16 is a student-run strategic public relations agency run out of the Roy H. Park School of Communications, where students work with clients around the country to develop public relations proposals to bring their company to the forefront.-Managed communication with the clients the agency was preparing work for. -Conducted meetings to keep the flow of the agency going forward. -Produced and presented three public relations proposals for three local Ithaca companies. -Organized weekly tasks and due dates to make sure the public relations proposals were on track to their due dates. -Attended weekly staff meetings

-Updated 2016-2017 schedule dates for numerous company clients, which are used for promotional materials-Checked Facebook pages for specific clients to make sure they were content with the activity on their page. -Monitored press hits for numerous clients like Audra McDonald, Nadine Sierra and Anna Netrebko, on performances and appearances that were important to document. -Set up a new PR clients documents for monitoring press and critical acclaim -Confirmed dates for the company's 2016-2017 season preview release.

-Collaborated with each Product Line Specialist on their promotions and email blats to consumers and dealers.-Researched Alfred's dealer sales trends and created kits, of how they can improve their sales with Alfred from their most purchased products, as well as social media and website usage which was presented at a recent trade show-Configured HTML for weekly email blasts about Alfred's new releases -Crafted designs for banner ads, email blast images, and landing page templates-Proofread direct mail marketing materials and catalogs for consumers and dealers-Generated social media content for Facebook, Twitter and Instagram

NAMM is the National Association of Music Merchants, an organization that works with the music products industry. Their biggest event is their trade show, which is known as The NAMM Show which is located in Anaheim, California during January. This is the world’s largest music industry trade show with over 100,000 visitors from all over the world with hundreds of exhibitors, who come to showcase their products for the year. This is a global meeting, with tons of events to expand people’s knowledge on the upcoming trends in the music industry and a chance for companies to network and connect with other companies for future business.During the show I: -Managed The NAMM Show’s Twitter and Instagram accounts to provide information to all the attendees, what, where and when different events were throughout the duration of the show as well as retweeting member companies to give them a broader reach throughout the show. -Created content to promote the numerous events to all the followers on NAMM's social media pages. -Answered questions on Twitter and in person regarding where to find different events and exhibitors booths, so that they have an easy and smooth experience at the show -Helped manage the Digital Media Center and developed relationships with the media attending the show, so that they can get their specific news stories and keep them informed of the different events that were happening during the show.

-Managed all of Little Kids Rock's Social Media platforms on Facebook, Twitter, and Instagram. -Designed and launched the Little Kids Rock Pinterest account. -Through social media, I engaged with major music education non-profits including NAfME and The NAMM Foundation. -Published articles about ground-breaking music education news. -Interacted with the seven Little Kids Rock Grammy Music Educator Award quarterfinalists and interviewed them for their own personal feature story! -Created a social media campaign for the Feature Stories called Teacher Feature Tuesday. -Attended weekly meetings, retreats and events to get a better understanding about how the organization functions on an everyday basis.

-Designed Item Sheets for the Auction Playbill for their annual Fundraising Gala-Organized Playin’ Around South Orange, a community piano that lasts for six weeks to promote arts education throughout South Orange. -Hired musicians to kick off Playin’ Around South Orange as well as the weekly jam sessions that are held during the South Orange Farmer’s Market. -Communicated with local businesses to provide discounts for their membership program to be placed in their 2014-2015 Season Playbill