Toni Morris Email & Phone Number

New York, Ny, Us

Orchestrated a dynamic creative team to conceptualize and implement impactful marketing campaigns across diverse channels, catalyzing a remarkable 25% surge in patient appointments.Directed the design and development of a cutting-edge mobile application, ensuring punctual delivery and exceptional execution. This strategic endeavor solidified our position within the fiercely competitive health and medical apps landscape.Provided invaluable mentorship to junior designers, fostering their professional growth through personalized guidance and constructive feedback.Spearheaded the reconstruction of our website, enhancing patient satisfaction, amplifying visibility, and streamlining administrative workflows. By integrating online appointment scheduling, we revolutionized the patient and staff experience, resulting in a 40% reduction in call center inquiries and enabling the reallocation of resources toward consumer acquisition.

New York, New York, Us

Established comprehensive UX standards and guidelines, driving enhanced productivity and heightened consumer satisfaction.Developed detailed customer journey maps, tailoring user experiences for optimal usability and efficiency, culminating in increased revenue and elevated user satisfaction.Produced a wide spectrum of design artifacts, ranging from wireframes to high-fidelity interactive prototypes, meticulously aligning each with specific usability goals, user needs, and brand guidelines.Collaborated seamlessly with designers, researchers, engineers, and stakeholders to ensure alignment between designs, user needs, business objectives, and technical requirements, facilitating successful product launches.Implemented strategic updates to the checkout process, resulting in a notable 32% reduction in abandoned carts and decreased users' checkout time by an average of 15 sec.Spearheaded the transition of the design system from Sketch to Figma, leading to improved design consistency and accelerated development timelines.

Brooklyn, New York, Us

Clients include Glossier, Glamsquad, The Gap, H&M, Ascend Wellness Holdings, Geologie, Talbots, Signature MD, KUIU, Coldwater Creek, Olaplex, Kat Burki Skincare, Follain SkincareAccomplishments:Oleplex Product Campaign: Conceptualized and implemented a groundbreaking product campaign for Oleplex, recognized as a best-in-class launch at Sephora, selling out within the first week.Follain Website Relaunch: Spearheaded the redesign of Follain's website, integrating personalization and product suggestions, leading to a notable 12% increase in average cart size.Pony Hair Salon Video Education Program: Pioneered the development of a video education program for Pony Hair Salon, enabling their entry into the e-learning space and fueling consumer demand.Glossier Stream Video Ad for Cloud Paint: Directed the creation of Glossier's inaugural stream video ad for Cloud Paint, resulting in unprecedented sales during the holiday season.

New York, Ny, Us

Specialized in innovative concept creation for new products that exemplified a proven knack for crafting impactful strategies. Possesses a deep understanding of market trends and consumer behavior, adeptly led cross-functional teams in developing compelling campaigns from inception to fruition. Expertise in shaping cohesive brand narratives, ensuring visual consistency, and delivering captivating presentations to both internal stakeholders and external audiences.Spearheaded the launch of numerous product campaigns, significantly enhancing brand awareness and market penetration. Created designs that left a lasting impression across online, in-store, and social media channels, tripling our social media following and increasing engagement by 25%.Created a campaign ad for YouTube pre-roll that was one of Google’s top-ranked 30-second ads.Led the construction of responsive websites, seamlessly integrating blogs with content and commerce, while also designing interactive style guides, that allowed for personalization and greater time spent on site.Oversaw messaging for both B2B and B2C platforms, as well as print materials,Developed a standalone game to drive increased website traffic.Led the development and execution of several product launches, that consistently surpassed targets by a minimum of 16%.

New York, Ny, Us

Work closely with internal clients to deliver creative designs and vision for online, in-store and social media channels based on their unique marketing needs. Design new on-brand visual elements to convey concepts and messaging. Lead and produce all corporate photo and video shoots. Provide design staff with the training and tools necessary to complete their projects with a high level of quality and proficiency. Manage production schedules and expenses to align with budgetary allocations.Key Achievements:Optimized processes to reduce shoot budgets by half while still maintaining the same level of content. Designed a storytelling concept that enhanced clarity and delivered assets for various media channels.Doubled the social media following through native content to 256,000.

New York, Ny, Us

Directed the development of how-to films, motion graphics and animations for in-store, online, and social media outlets from conception to production. Managed creative staff members to deliver high quality and consistent graphic imagery to support product branding and marketing outreach initiatives. Key Achievements:Designed and implemented a file structure that improved the organization of all media assets.Developed a system for shooting how-to content that made the content unique and exciting while remaining on message. Implemented strategies and initiatives that brought the company into the modern social media community.