• Developed, revised, and executed multichannel Lifecycle Marketing campaigns. • Generated high-quality leads accounting for 50% of closed-won deals. • Increased targeted keyword rankings, and sessions by 86% with search engine optimization.• Created automations in Salesforce and Hubspot to optimize campaign performance and nurture leads.• Conducted A/B testing on paid ad campaign assets to lower cost-per-click by 25%.• Personalized emails with merge tags in subject lines, preheaders, and body.• Managed spend for paid ads, industry events, editorial features, and brand collaborations.• Coordinated shipping, merch sourcing, travel itineraries, event schedules, and vendor payments.

• Maintained blog and social accounts, calendars, and coordinated content production.• Implemented weekly tip series that improved engagement by 70% and increased followers by 263%.• Consistently researched industry trends to produce articles that grew blog subscribership by 320%.

• Drafted copy for various industries, including emails, blogs, landing pages, and social posts. • Scheduled blogs in WordPress and monitored performance in Yoast SEO.• Organized client database in Excel to streamline the marketing and sales teams’ outreach efforts.

• Created press releases, kits, and contact lists, and tracked event invitations to improve client publicity.• Represented celebrity talent through in-person events to ensure proper coverage by media.

• Contributed articles on the music and entertainment industry to promote releases and events.• Collaborated with editors and coworkers to brainstorm and proofread articles.• Compiled footage from photoshoots to be used in social media posts.