Senior Content Marketing Specialist
• Developed, revised, and executed multichannel Lifecycle Marketing campaigns. • Generated high-quality leads accounting for 50% of closed-won deals. • Increased targeted keyword rankings, and sessions by 86% with search engine optimization.• Created automations in Salesforce and Hubspot to optimize campaign performance and nurture leads.• Conducted A/B testing on paid ad campaign assets to lower cost-per-click by 25%.• Personalized emails with merge tags in subject lines, preheaders, and body.• Managed spend for paid ads, industry events, editorial features, and brand collaborations.• Coordinated shipping, merch sourcing, travel itineraries, event schedules, and vendor payments.