- Lead a team of 20+ engineers specializing in digital analytics, marketing, and experience technologies.- Develop innovative solutions to deliver value and efficiency for clients seeking digital transformation.- Own the strategic vision, teammate growth/development, performance, and scalability of the Martech Engineering & Innovation Consulting Practice.- Secured new business by accurately scoping projects and collaborating with growth teams to win new clients in the areas of Customer Data Platforms, website and product analytics, and additional Martech solutions.

- Joined a seed-funded SaaS startup to spearhead marketing for a revolutionary skill-based video game AI platform.- Designed and built a robust marketing data infrastructure utilizing a modern tech stack including Google Cloud Services, dbt, Snowplow, and ETL platforms.- Established a data-driven customer journey with personalized experiences at every touchpoint powered by a centralized repository of customer data, delivering real-time personalization across all marketing channels.- Revamped brand messaging and design to resonate with the target audience and ensure brand consistency across all interactions.- Orchestrated launch and acquisition campaigns, reducing initial lead acquisition cost by 30% and driving consistent month-over-month user growth.

- Product owner for Tealium's 1200+ data integrations marketplace.- Partnered with a new overseas engineering team to establish operations and processes for developing Technical Partner integrations.- Reduced API integration backlog by 50% within the first 4 months through the implementation of new grooming processes and business impact assessments.- Increased integration development productivity by 40% compared to the previous year.- Developed and implemented a prioritized roadmap within the first 3 months, achieving full visibility and buy-in across the organization.- Collaborated with Go-to-Market teams to co-develop new programs that enhanced relationships and expanded integrations with Global Strategic partners (Google, Meta, AWS, Microsoft, Salesforce, Oracle).

- Tasked with building a new cross-functional Customer Success Manager role to own the growth and retention of customers by developing plans and strategies to help them realize and maximize their return on investment from Tealium’s software solutions.- Managed the success of over 450 customers across the Americas with 18 direct reports resulting in +90% customer retention and upsell rates.- Collaborated with Product and Engineering teams to shape the Tealium development roadmap based upon first-hand experience with products and communicating feedback received from prospects and customers.- Built and fostered relationships with senior executives in business, IT and other various business units within our customer base to promote data strategies for change and business optimization.

- Led an international 18 person team of Digital and Data Strategists to develop and implement solutions integrated with Tealium’s products across 850 global customers representing over $100m of business.- Worked with Product and Engineering teams as a Product Advisor to develop new products and functionalities to enhance customer experiences and remain a leading Customer Data Platform solution.- Developed and refined processes and documentation to guide businesses through digital transformation utilizing a Customer Data Platform.

- Promoted to expand the Digital Strategist role into a permanent global team, charged with hiring, training, and mentoring a team of 10.- Developed processes to work seamlessly as a global team and cohesively with other Customer Success departments supporting over 500 customers.

- Hired as part of the creation of a new consultative team to expand the adoption and growth for Tealium’s Customer Data Platform and Data Storage products.- Acted as a trusted advisor to customers while building and fostering relationships with executives in critical roles such as Operations, IT, Marketing, Data, and other units.- Identified and prioritized business opportunities, mapping them into high-level solution components from Tealium products, forming a strategic Implementation and growth roadmap for customers.

Clients: Intel, Samsung Electronics, Qualcomm, Best Western Hotels & Resorts, Ballast Point Brewing & Spirits, Shure Inc., Lux Art Institute, AirFuel AllianceDuties:- Led the development of UX documentation for all digital projects which included personas, sitemaps, user journeys, and process diagrams.- Primary supervisor for the development of prototypes and user interface mockups which included screenflow and wireframe models to communicate and test design concepts.- Presented and participated in client/new business meetings acting as the lead voice of digital marketing and systems integration strategies.- Maintained third party relationships and managed external vendors to offer and execute projects and campaigns.- Recommended and deployed the appropriate mix of communications strategies and digital approaches as they related to client objectives and budgets.- Primary lead in the capture and analysis of analytics, working with the account teams to guide the development, optimization and growth of complex, innovative, and targeted digital solutions

Clients: Kimberly-Clark Health Care, Shire Regenerative Medicine (formerly Advanced BioHealing), Center for Sustainable Energy, Leica Biosystems, DJO Global, Cosmederm Bioscience, Zest Anchors, Star Trac Fitness

- Generated communication plans to position and promote company brands and products to sales channels and targeted customers across the United States.- Lead the development of print, direct mail, web, promotional, and tradeshow materials.- Directed and managed marketing strategies through online channels which included: SEM, display, affiliates, and comparison shopping.- Developed annual marketing plans incorporating customer, market, and organizational needs into budgeted actionable tasks and projects.