Micaela Ortego Maciel Email & Phone Number

London, England, Gb

London, England, Gb

Leading We Are Social Madrid’s Research & Insights practice covering data and analytics, cultural insights, influencer marketing and my expertise, strategy & creative strategy.Also part of XYZ https://wearesocial.xyzClients I’ve worked with:Tinder, Wallapop, Privé by Zalando, Netflix Spain & LATAM, Freepik, Google, Gruppo Montenegro, Amazon Music.

London, Greater London, Gb

Associate undergraduate lecturer teaching Creative Strategy and Media Planning. Discussing all things insights, briefing, ideas and platforms, new frontiers, web3 and beyond.

London, Uk, Gb

At Havas Jump - part of Havas Entertainment - I worked closely with the creative, partnerships and media teams turning client plans into strategies with cultural gravitas. My highlights included: - Developing the TikTok channel launch for STUDIOCANAL. - Crafting and imparting a module for the TikTok Diverse Creator program. - Designing and leading a partnerships and influencer workshop and subsequent strategy for L’Or. Clients:BBC, STUDIOCANAL, L’Or, Puma, Beats, Universal Music Group.

London, Gb

Translating the purpose narrative for H&M Conscious into an actionable communications toolkit.

London, Gb

During my time at Amplify, I worked on a wide range of campaigns and projects from event and brand experience strategies to retail, brand and social strategies. My work used the Amplify lens of - people, brand and culture - and focused on what audiences want to see, feel and do. Some of my Amplify highlights: - Strategy lead for Smirnoff Seltzer and Smirnoff 'Cocktails at Home' working with Maya Jama, Ronan Kemp and Munya Chiwawa- Creative strategy lead for adidas global retail, working on focus groups in LA and London to change the store experience for women- Communications strategy lead for Amazon Fashion 'Walk to Work' campaign- Creative strategy lead for Jack Daniel's Music Strategy- Lead strategist developing Amplify's Talent, Influencers & Social offering- Lead strategist working on Amplify's Diversity, Inclusion & Belonging Proposition and commitment- Lead strategist (and recorded voice) working on Amplify's Brixton Finishing School ADCademy Brand Experience Module- Proud member of WOAH (Women of Amplify!)Clients:Smirnoff Seltzer, Smirnoff Red, adidas global, adidas retail, BrewDog, Amazon Fashion, Aperol, Jack Daniel's, Pinterest, Dr. Martens, OPPO

Oxford, England, Gb

Consulting to launch Delic for founding members supporting on social channel management, publishing and creative strategy and working alongside copywriters, designers, publicists and the programming team.

New York, Us

I joined H+K as a content and publishing strategist on the Food and Drink and Consumer Packaged Goods teams before quickly moving into an integrated and horizontal role, rooted in Food and Drink, but also servicing the Tech and Sports teams. I worked on many clients during my time at H+K and helped develop concepts and creative platforms grounded in real world insights and culture, created content, platform and format strategies and devised influencer and social-first campaigns rolling these out through multiple channels across owned, shared, paid and earned. Some of my H+K highlights: - Strategy and planning lead for Huawei Global Social projects and retainer, working with integrated teams in Hong Kong- Creative strategy direction on adidas UK for the Women’s World Cup and adidas Skateboard with Nora Vasconcellos & Tyshawn Jones- Creative strategy lead looking after artistic direction and artists for the Aperol 100 celebration- Lead strategist developing the insight-driven narrative for H+K's equality and diversity plans (EquAll)- Member of the WPP Steering Committee for diversity and equality representing H+K- Lead strategist on cross-agency WPP pro-bono campaign for the Metropolitan Police - Take:90 - with Grey, BCW and GroupMClients: adidas UK & Global, Aperol, BULLDOG Gin, Sprite, Arla, Braun, Take:90, Huawei Mobile Global Social, Campari, Honest (Coca-Cola), Oreo, Häagen-Dazs, Schwartz, Old El Paso, Nespresso, Arla, Liberté

New York, Us

London , London, Gb

At freuds, as a Digital Account Director (digital was an integrated team within strategy and creative), I focused on social planning and monitoring (using the likes of Brandwatch and Crimson Hexagon), influencer management and digital-at-large. I was lucky to work on some creative and game-changing campaigns including Public Health England's Stoptober and Change4Life, Project Everyone's Global Goals and UBS Unlimited x VICE. Some of my main responsibilities included: - Digital strategy and planning across corporate and consumer clients- Social media counsel, performance monitoring and digital insights/trends- New business digital creative strategy- Paid media strategy (Facebook, Twitter, YouTube, LinkedIn, Instagram)- Influencer and online media partnerships planning and management- Team support, including digital idea generation working with the creative team- Agency-wide digital and social media trainingClients I worked with: Natura Bissé, Nike, Girl Effect, Britvic Purdeys, Condé Nast International, V Water, Public Health England behaviour change champaigns (Stoptober, NHS Smokefree, Change4Life, Stay Well This Winter), KFC, Bear Grylls, Silent Circle, Mars Petcare, UBS, EY Women.Fast Forward, Project Everyone's Global Goals

London, Gb

At Halpern I strengthened my social media content strategy skills, working on brands solely from a social media planning point of view. I worked with the likes of AGA Rangemaster, Fitness First and UGG helping them grow their social media presence through organic and paid strategies and influencer partnerships and activations. My day-to-day involved: - Content creation- Community management across fashion, consumer and lifestyle clients- Digital and social media strategy- Digital insights and analytics tracking and report management- Assisting on paid media plans- Strategy and idea generation for new business- Digital team support and trainingClients I worked with: AGA Rangemaster, Fitness First, UGG Australia, AVON, Five Guys UK, Cadogan Estate, Hästens, Soak and Sleep

London, Gb

My first taste of strategy was during my time at Surgery PR, a boutique independent agency looking after some big and influential fashion and lifestyle brands. My role was varied, I worked both in the strategy and digital/social teams, both newly founded and open for innovation due to the rapid change of the fashion scene. During my time at Surgery PR I helped launch social channels for the likes of Oliver Spencer and Peter Werth, we got Oliver Spencer trending on Twitter at the first London Collections: Men (back then it was all organic engagements) and helped Surgery PR with their own internal social media playbook, TOV and strategy.My core responsibilities entailed: - Managing creative and strategic planning- Defining social media and digital KPIs- Devising multi-channel strategies across Surgery PR’s five touchpoints: retail, press, online, collaborations and experiential events.- Managing new business development and pitching across fashion and lifestyle clients- Supporting in-house social media presence and community management- Coordinating design, production and writing of in-house collateral, including brochures and credential documents, as well as website concept and copyBrands I worked with: Farah, Peter Werth, Oliver Spencer, Superga, Replay, Kipling, Pretty Little Things, Wrangler, Seven Boot Lane, Givenchy Eyewear

Newly founded MMD needed influencer and project management for a German-speaking campaign so I took on the role of digital executive helping launch two high profile campaigns for MTV x Calvin Klein and MTV x Swatch. Influencers were rising in prominence and Twitter was all the rage. It was an extremely innovative approach at the time. Core duties: - Influencer outreach and management, working with rising stars Gala Gonzales and Katja Hentschel from - Glam Canyon- German/English translation- Client liaison- Social media community management- Copywriting - Research and insights Clients: MTV x Calvin Klein (CKOne), MTV x Swatch Playground

Gb

During my degree, I interned for my professor's record label to get a better understanding of the music industry and how independent artists worked. I helped with music reviews, mailing lists for gigs and previews and influencer outreach for new single and album releases. Artists SCR represented included Rodeo Massacre and The Border Surrender.

I interned at Southern Records, an indie label based in Wood Green, during summer and assisted the PR and warehouse teams. I learned about music pitching to key publications including VICE and the now-defunct Plan B. Some of Southern Records artists were icons and pioneers of their time such as Action Beat, Fugazi, Grails and William Elliott Whitmore.

Postgraduate Degree, Gender, Sexuality And Society

Ba, Fashion Marketing And Music And Media Management

Bachelor Of Arts - Ba, Political Science And Government

Abitur