Google Ads - Data analysis & interpretation - Marketing Automation - Measurement & Attribution - SEOAs Online Marketing Specialist, my focus is to see team.blue’s strategy fulfilled via our digital platforms. Following campaigns and constantly chasing improvement in conversion, brand & product recognition as well as making sure spend-investments are optimized and efficient. Areas of responsibility: - Planning and structuring online marketing campaigns- Communicate and follow up to ensure team.blue’s wishes in terms of performance goals are met. - Performance optimization, introduction of new landing pages & campaigns - Follow up and adjust budget goals on a weekly, monthly and quarterly basis. - Measure and report performance of all digital marketing campaigns as well as KPI dashboards- Identifying trends in the market, and optimizing budget & performance based on insights- Creating new and creative growth strategies- Overall SEO strategy & effort- Plan, execute, and measure experiments and conversion tests- Evaluate user journey and customer experience across channels and customer touch points